Digital Advertising Alliance of Canada (DAAC) reposted this
We are excited to announce that the Digital Advertising Alliance of Canada (DAAC) has been honored with the Not for Profit Leadership award at the PICCASO Awards Canada gala night, held on June 11 in Toronto. Read the executive summary below to learn more about their remarkable achievement! The DAAC operates the Canadian self-regulatory program for online interest-based advertising, called AdChoices. This industry-led effort gives consumers more information and choices about the advertising they receive online. The self-regulatory program requires companies to clearly inform consumers about their data collection and use practices and allows consumers to exercise greater control over the types of ads they see. Over the last year, the DAAC, in partnership with their sister organization the DAA in the United States, has continuously evolved the program to allow for support in the post-third-party cookie world through a series of tool upgrades and program clarifications. It's now expected that program participants not only use the icon on ads and on their sites/apps and adhere to the advice given to them by the DAAC's accountability partner Ad Standards, but now, new tools exist to extend consumer choices beyond the cookie. The first tool is the Token ID-Based Choices tool, which allows consumers to opt out of the use of their hashed email address or phone number to be used as a token for interest-based advertising. Additionally, an upgraded browser extension preserves consumer choices after third-party cookies disappear. This work recommits the DAAC to its important mandate. *As submitted by the nominator #PICCASOAwardsCanada24 #DataPrivacy #informationsecurity #complaince #Notforprofit #Leadership
President & CEO - Digital Advertising Alliance
1wWell deserved!