Equativ

At Equativ, we are committed to improving adtech industry standards, providing our employees with a caring and supportive work environment, and being more sustainable by limiting our carbon footprint. Our Corporate Social Responsibility Policy outlines the efforts we've taken to address the challenges we face as an industry and our vision for continuing on our accountability journey. Download our 2024 guide to learn about our CSR programs and the progress we've made to date: https://lnkd.in/eTmXkusm #Sustainability #DEI #EmployeeWellBeing #HappyAtWork #DataPrivacy

Curious what makes us happy at work? After coming in with 4th place in the HappyIndex®AtWork World this year, we're sharing some of the reasons our employees love working here. Check out what some of our colleagues in the UK had to say about their experience at Equativ and visit our website to learn how you can join the team: https://lnkd.in/eqq5W58V #LifeAtEquativ #HappyAtWork #Hiring #AdTechCareers

Although Google has announced the industry no longer has to solve for the deprecation of the third-party cookie, we must now refocus and solve for the third-party cookie itself and its inherent weaknesses with data loss. See what our Chief Product Officer, Grégory CORNUZ had to say about the future of addressability in this POV 👉 https://lnkd.in/gkAaq9_7 #Addressability, #Cookieless, #Programmatic, #Advertising

Cannes 2024 was all about #CuratingConnections. From building deeper relationships with clients, prospects, and industry peers to celebrating our newly announced merger with Sharethrough, we spent the week truly focused on the power of connection. 

 For highlights of the week, check out our annual recap which features insights from our panel sessions, quotes from our partners, and more. Download it now 👉
https://lnkd.in/enHgztyE #CannesLions2024 #CTV #Curation #RetailMedia #Programmatic #Advertising

Our Globetrotters program is back and better than ever for 2024! 🌏 Fifteen employees embarked on journeys to nine of our global offices, diving into exciting business missions and immersing themselves in local cultures. We caught up with Amy Bornong and Eder Mauricio Salazar, who just returned from their adventures, to hear about their unforgettable experiences! Here's what they had to say 👉 https://lnkd.in/eDqUQatT #LifeAtEquativ #Globetrotters2024 #EmployeeCulture #JoinOurTeam

The Project X Initiative is a strategic advisory collective focused on developing a vision and industry action plan to unlock the full potential of programmatic TV in Europe. In this Cannes panel session, we gathered fellow members of the collective to take the stage to share their perspectives and discuss the challenges and opportunities in the road ahead. Check out some of the highlights below and watch the replay for the full discussion 👉 https://lnkd.in/e3gNMFq7 #CTV, #Programmatic, #Advertising #CannesLions2024 #CuratingConnections Jon Watts, Teiffyon Parry, Nicole Scaglione, Sven Hagemeier, Stephen Byrne

Dynamic creative optimization’s fade into the shadows has prevented many advertisers from recognizing its capacity to help meet rising CTV challenges and expectations. James Grant, SVP of ATV Partnerships, explains why CTV advertisers need to put DCO back in the spotlight in this The Media Leader UK byline. See what he had to say 👉 https://lnkd.in/eyFux97s #DCO #ProgrammaticAdvertising #AudienceTargeting

Curious what makes us happy to work at Equativ? After coming in with 4th place in the HappyIndex®AtWork World this year, we're sharing some of the reasons our employees love working here. Here's what Allison Obiso, a Key Account Manager in our NYC office, had to say when asked about her experience: https://lnkd.in/eSYJizmK If you're interested in joining the team, visit our website to check out our current job openings: https://lnkd.in/eqq5W58V #LifeAtEquativ #HappyAtWork #JoinOurTeam #AdTechCareers

Ensure your brand message remains front and center with affluent audiences. In our new US Luxury Market Study, we break down what you need to know about the affluent shopper’s purchase journey and their media habits and behaviors. 

 Download it today and get in touch to see why today’s top luxury brands have chosen to work with our team. https://lnkd.in/eFkimFk3

Check out this insightful MarTech360 interview with our CEO, Arnaud CREPUT, where he discusses his journey to becoming a top CEO and outlines strategies for growth in the adtech industry, emphasizing the recent merger with Sharethrough. Read the full interview here: https://lnkd.in/dktRtYRu.