Ana Milicevic’s Post

💥 By 2029, #CTV will take over 40% of global #TV screen #advertising revenue.💥 Many players want to be involved in this growth story Heading to Cannes Lions International Festival of Creativity? Get in touch if you want some #Advertising trends/insights/analysis 💥Profit margins on #advertising are much higher than on #hardware – about 50% compared to less than 1%, hence the increase number of hardware companies involved in the #advertising space. 💥#Retailers :Boots UK Tesco Walmart and many others are also increasingly involved in the CTV opportunity, acquiring, or partnering with hardware companies. 💥#Partnerships and #collaboration key for success in the #advertising space. Thank you Matthew Bailey and the Omdia #advertising team for the great research we have in this space! Get in touch for more! I can't be at #CannesLions this year as I will be presenting this fascinating research in #Toledo at Conecta FICTION & ENTERTAINMENT! #Conecta8 Beatriz Cavanillas Alba Pérez Puente Géraldine GONARD

In a week buzzing with excitement at Cannes Lions International Festival of Creativity, which I'm following online this year, my one of the focus is on the future of #adtech and #addressable ads. There has been a comeback to this topic in recent #Entertainment and #Media events as well, including last week's New Europe Market (NEM) with numerous panels and speakers discussing its future. According to Omdia research, by 2029, #CTV will capture #40% of global TV screen advertising revenue, highlighting significant growth opportunities and it comes with nice margins (mostly) as #Advertising profits are around 50%, compared to less than 1% for hardware According to recent research from Dataxis OTT Advertising: Revenues are projected to grow at a double-digit rate, reaching over EUR 17 billion by 2025. There still several challenges to overcome, that include data privacy, technological integration, and balancing power between traditional broadcasters and digital platforms and more. Despite these challenges, I believe this segment offers significant growth. Broadcasters and pay TV operators converting to OTT can tap into extra #revenues, with data showing positive trends. The key now lies in effective execution. If you're interested in discussing or debating this topic, especially in creating use cases for the #Baltic and #Nordic markets, let's connect! #CTV #AdTech #Advertising #Innovation #MediaTrends

This year, I once again watched the spectacle of Cannes Lions International Festival of Creativity 2024 unfold with awe. Though I wasn't able to attend in person, I’ve been kept up to date by Ella Butler, my social feeds and of course, the BizBash annual round up from Claire Hoffman - which never fails to highlight best in class. Here’s five key activations that really stood out for me: 1.⁠ ⁠Pinterest Manifestival: Pinterest's transformation of the Carlton Beach Club into a real-life version of their digital platform is always a pleasure to behold. They nailed it again this year! 2.⁠ ⁠LinkedIn: The Place to B2B: LinkedIn's clever play on words perfectly encapsulated their activation's purpose. They took over three floors of the Carlton hotel, to create a hub for professional connections and creativity. 3.⁠ ⁠Meta Beach: Meta's focus on connections and the possibilities of their technology was expertly executed. The standout Reels Cinema, emerging from the sand was such a great idea. Nice work Jack Morton Worldwide! 4.⁠ ⁠Spotify Beach: Spotify's round-the-clock activation hub was a masterclass in blending thought leadership with entertainment. 5.⁠ ⁠Netflix: The giant Netflix 'N' towering over the Croisette is now a Cannes Lions staple, serving as a constant reminder of the streaming giant's presence. Their rooftop takeover, featured vignettes inspired by their most popular shows. Another incredible experience by Seen Presents. Did anyone meet our Squid Game actors, by the way? A huge shout out to ALL the brand ambassadors, event managers, and support staff who are the unsung heroes of Cannes Lions, ensuring that every interaction leaves a lasting impression. With thanks to our teams supporting our clients Amplify, 160over90, Chase, United Airlines, Seen Presents and Netflix. Check out the BizBash article here: https://lnkd.in/eEeTDgQs #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

This year's Super Bowl shattered records in digital viewership, with over 112 million viewers tuning in via various digital platforms, representing a remarkable 75% increase compared to the previous year's digital viewership. Super Bowl has a few important lessons for entrepreneurs and business leaders to learn. The event has evolved into a powerful convergence of sports, entertainment, and cutting-edge technology, driving unprecedented levels of digital engagement. A testament to this technological evolution is Verizon, the NFL's official 5G partner, which debuted its groundbreaking '5G Stadium Experience' during the event. Leveraging the power of 5G technology, Verizon provided fans inside the stadium with an unparalleled game-day experience. Through augmented reality overlays and real-time stats accessible on their mobile devices, fans were immersed in the action like never before, highlighting the transformative potential of cutting-edge tech in sports engagement. Moreover, this year's halftime show raised the bar yet again, featuring an electrifying lineup of music icons and boasting groundbreaking stage designs and state-of-the-art audiovisual effects. With rumors swirling about groundbreaking stage designs and cutting-edge audiovisual effects, the halftime show set new standards for live entertainment experiences. And of course, the Super Bowl commercials—a showcase of creativity and brand storytelling—captivated audiences with their high-concept narratives and star-studded cameos. With ad spots fetching a staggering $7 million for a 30-second slot, advertisers spared no expense in captivating viewers' attention, sparking conversations and driving brand engagement. But amidst the glitz and glamour, it's the spirit of collaboration and partnership that truly shines. Behind the scenes, teams of experts worked tirelessly to ensure a flawless game-day experience, highlighting the power of collaboration in delivering unforgettable moments on the world stage. As business and tech leaders, let's leverage the lessons of the Super Bowl playbook to navigate the digital landscape and craft transformative experiences that resonate with audiences worldwide. #superbowl #augmentedreality #digitaladoption

Need help planning your time at Cannes Lions International Festival of Creativity? We’ve got you covered… From Omnicom Cove to the main Palais, you can catch our Flywheel experts in multiple discussions alongside Amazon Ads Partners, Omnicom Media Group, The Clorox Company, PHD, Walmart Connect, ADWEEK, Energizer Holdings and more! Swipe for more details and register your interest via the links in our comments 🔗 ⤵️ #CannesLions2024 #eCommerce #Flywheel #OmnicomCannes

Many years of proof of concept, design, fabrication & construction led up to this inaugural performance!

ICYMI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

FOR ADWEEK: I've been covering brand activations and marketing stunts happening at the Sundance Film Festival, which began in Park City on Thursday and will continue film screenings in other locations and online until this Sunday. What were brands doing at the festival? - DoorDash and Wavemaker created a pop-up convenience store and gave away free essential items, hot chocolate, snacks... And some VIP gifts. DoorDash consumer brand marketer Lauren Schrimmer talked with me about why it activated at the festival & how the pop-up is an extension of DoorDash's new "Your Door to More" campaign with Wieden + Kennedy. I noticed it was busy throughout the event, with as many as 50 people at a time waiting in line. - Digital wine retailer Sommsation took over Old Town Cellars, a popular winery on Park City Main Street. Marketing director Lindsey Mericka and ROXSTAR ENTERTAINMENT LLC's David B. Manning talked me through how the new online wine marketplace will connect with consumers as a "wine experience company." Pop-ups like the one at Sundance are key to helping its target audience understand the brand's messaging. There's more on this in the story. - Film producer Peter Kuplowsky, IFC and Shudder pulled off a marketing stunt on Main Street to advertise the new Sundance horror movie 'In a Violent Nature.' It involved making and distributing fake Wanted posters depicting the killer in the movie. Then, actor Ry Barrett reprised his role as slasher villain Johnny and walked around the festival. Some volunteers apparently thought the posters were real, and flagged down local police when they saw the actor (see the video in the story.) - Sponsors Chase, Audible, Adobe, Acura, Dropbox, Canon Inc., United Talent Agency, Cotopaxi, Mark Anthony Group (White Claw), Shutterstock and United Airlines each took over businesses on Main Street and created branded lounges or pop-ups, where they hosted their own events throughout the festival's opening week. There's more in my ongoing ADWEEK story: https://lnkd.in/gxCbm_MN Sundance Institute #SundanceFilmFestival #Sundance2024 #IndependentFilm #Film #Advertising #ExperientialMarketing #Marketing #EventMarketing #Branding #EntertainmentIndustry

LEATHERBACK a financial tech company campaign on cinema screens executed by us in multiple cinema locations. Place a BARCODE on the cinema screens redirecting millions of prospective subscribers nationwide to your APP. That's direct conversion! In this video, the audience are holding their phones, Barcode them right away. Over 90% of people have their phones in their hands at all times. When they look up to the screens, you cannot lose them. Ensure there is an incentive attached to scanning the barcode, this is a Nigerian audience, understand your audience and capture them when their eyes are on the screen showing your brand. #promotions #traffic #feedback #kpi #growth #tech #digitalmarketing #campaigns #brandadvert #cinemamarketing #advertising #PR #sales #launch #goals #conversion #profit

Storythings will be there at #sxsw! if you're attending and want to talk to us about making brilliant content formats, let me know!