Customer Experience: Creating Customer Personas
With Myra Golden
Liked by 1,045 users
Duration: 21m
Skill level: Intermediate
Released: 2/2/2022
Course details
In today’s competitive marketplace, knowing your customer is almost as important as knowing your own products and services. With limited marketing budgets and competition for consumer’s attention, you need to optimize your message to target people who are most likely to drive sales. In this course, Myra Golden shows you how to create customer personas that will allow you to better connect with your customers and improve engagement. She shares important tips like how to conduct research, how to identify your customers’ motivation and pain points, and ways to apply persona data for engagement, support, and problem resolution. By following her step-by-step guide—along with a cheat sheet of persona templates—you’ll have the tools to create your own customer personas to help you increase sales.
Skills you’ll gain
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Malti T Thakur-CRE at Jones Lang Lasalle
Malti T Thakur-CRE at Jones Lang Lasalle
CRE at Jone Lang Lasalle -MNC
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
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