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Articles by Tek
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How digital transformation and data driven marketing can make or break a company?
How digital transformation and data driven marketing can make or break a company?
By Tek Lubiarz
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How to improve your paid media reach in a cookie-less world?
How to improve your paid media reach in a cookie-less world?
By Tek Lubiarz
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ID Resolution: Why is it important and how to get it right
ID Resolution: Why is it important and how to get it right
By Tek Lubiarz
Contributions
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What should you keep in mind when choosing a digital transformation framework?
Customer Journey Mapping is a great way to start your digital transformation journey. You should involve stakeholders from across different teams including: Marketing, Commerce, Sales, and Service and collectively map out different touchpoints and different systems you have in place that facilitate these touchpoints and ensure your tech-stack architecture enables a single customer view across all touchpoints and channels.
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What should you keep in mind when choosing a digital transformation framework?
A very important capability to consider when planning your digital transformation is Identity Resolution- especially as it relates to marketing data. Because data captured across touchpoints and channels comes on different identifiers it's very difficult to stitch it together- that's where a robust ID Graph can be of huge value as it will enable you to translate disparate identifiers to a persistent Enterprise ID. At the end of the day, digital transformation is supposed to enable your brand to deliver exceptional and highly personalized experiences across all touch points- without a persistent Enterprise ID you will not be able to connect the dots across the entire customer journey.
Activity
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Excellent advice, Sal Pecoraro! The dismantling of Oracle’s advertising business has presented an opportunity for marketers and solutions providers…
Excellent advice, Sal Pecoraro! The dismantling of Oracle’s advertising business has presented an opportunity for marketers and solutions providers…
Liked by Tek Lubiarz
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We are excited to share that LiveRamp has been recertified as a Great Place to Work for the fifth consecutive year! This recognition highlights our…
We are excited to share that LiveRamp has been recertified as a Great Place to Work for the fifth consecutive year! This recognition highlights our…
Liked by Tek Lubiarz
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One territory still open! Are you an A player! Message me!
One territory still open! Are you an A player! Message me!
Liked by Tek Lubiarz
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Polish
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I am hiring so if you know anyone that may be a good fit, please pass this along or DM me. The person does not have to live out West and the…
I am hiring so if you know anyone that may be a good fit, please pass this along or DM me. The person does not have to live out West and the…
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