Samantha Sowinski

Greater Chicago Area Contact Info
1K followers 500+ connections

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  • ClickZ Attributing Display Campaigns: Connecting Online Behavior to Offline Results

    Participated as a panelist in the ClickZ Attributing Display Campaigns: Connecting Online Behavior to Offline Results discussion.

    Digital Advertising and click to call will lead to 1 trillion dollars in 2016, yet mastering multi-channel attribution has been an ongoing challenge for many businesses. Display advertising is one of the most attractive growth opportunities in the industry but without knowing how to effectively track the offline outcomes driven by online channels, many…

    Participated as a panelist in the ClickZ Attributing Display Campaigns: Connecting Online Behavior to Offline Results discussion.

    Digital Advertising and click to call will lead to 1 trillion dollars in 2016, yet mastering multi-channel attribution has been an ongoing challenge for many businesses. Display advertising is one of the most attractive growth opportunities in the industry but without knowing how to effectively track the offline outcomes driven by online channels, many marketers have not been able to capitalize on the growth. This interactive webinar will feature ways to optimize display campaigns in order to increase offline conversions. You will learn:

    - How view-through attribution is redefined with offline actions.
    - Methods for re-imagining display advertising with accurate attribution models
    - Best practices for measuring and tracking inbound calls
    - How to analyze key data to navigate the scope of the display attribution problem and how it directly affects your business
    - The latest trends that can keep you ahead of the curve

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