“I’m proud to highlight three of the strongest traits that Monica Longoria brought to Cox Media Group: (1) research and data interpretation, and (2) a “can-do” attitude towards new products, programs, and priorities (3) the willingness to give every account her very best and solve problems for our clients. Over the past five years, Monica displayed tremendous influence towards driving significant advertising revenue through research and data. She served as the go-to market research resource for hundreds of salespeople, empowering them to share the best market and/or consumer story with their prospects and clients. Whether it was an insights walk-thru with the seller by phone, or an in-person presentation to the actual business owner, Monica’s ability to find the actionable story within the reams of available data proved to be a revenue-generating asset. A positive attitude coupled with professional aptitude makes working with Monica a pleasure! Her willingness to take on new roles and responsibilities is evidenced by her leadership on the company’s Diversity & Inclusion Council, where she executed annual company conferences in 2016 and 2017. Furthermore, Monica’s efforts as overseer of multiple syndicated research services showed how she could transform an assignment… into proven revenue-generating initiatives. ”
About
Experience & Education
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LG Ad Solutions
View Monica’s full experience
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Licenses & Certifications
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Change Management Certification
Association for Talent Development (ATD)
IssuedCredential ID 3706f442-5d15-420a-8b9e-6a7937fae95f -
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Volunteer Experience
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National Board - Vice President of Membership
Delta Xi Phi Multicultural Sorority, Inc.
- 1 year 6 months
Civil Rights and Social Action
• Revamped membership intake materials for a better user experience and to more clearly communicate directives to local chapters.
• Facilitated professional development workshops across the US for diverse groups of college students.
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Omega Chapter - Founding Member
Delta Xi Phi Multicultural Sorority, Inc.
- 1 year 1 month
Civil Rights and Social Action
• Founded a multicultural sorority at Samford University with the goal of promoting multicultural awareness across a very homogeneous student body and creating a supportive environment for other social justice advocates.
• Planned and executed educational events on women’s issues and global cultural topics.
• Served on the student government’s multicultural advisory committee to advocate for equal funding opportunities for cultural organizations on campus.
• Managed the…• Founded a multicultural sorority at Samford University with the goal of promoting multicultural awareness across a very homogeneous student body and creating a supportive environment for other social justice advocates.
• Planned and executed educational events on women’s issues and global cultural topics.
• Served on the student government’s multicultural advisory committee to advocate for equal funding opportunities for cultural organizations on campus.
• Managed the partnership with our local philanthropy, YWCA, and coordinated a weekly tutoring initiative supporting low-income Birmingham City students.
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Tutor
YWCA USA
- 9 months
Civil Rights and Social Action
Helped Birmingham city children develop their Math and Science skills by providing one-on-one tutoring.
Publications
Courses
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Business Dashboard Fundementals
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Consumer Behavior
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Data Analytics: Hands On
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Email Marketing Basics
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Introduction to Data Warehousing and Business Intelligence
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Introduction to SQL
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Marketing Automation Fundamentals
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Marketing Management
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Marketing Research
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Marketo Engage: Core Concepts I
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MySQL Fundamentals
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Quantitative Methods II
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SQL Server Reporting Services Playbook
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Social Media Practices
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Tableau Desktop I: Fundamentals
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Visually Effective Excel Dashboards
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Honors & Awards
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Top Women in Media & Ad Tech - Data Demystifiers
AdExchanger
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Future Leader Award - Technology Provider
Digiday
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Top Women in Media - Directors Who Do It All
Cynopsis
Organizations
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Presentation Guild
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- Present
Recommendations received
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LinkedIn User
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