On Wednesday, July 31st, tune into a new episode of #IABPulse where #IAB's Chris Bruderle, Angelina Eng and Andrea Zapata (T-Mobile Advertising Solutions) will discuss how industry leaders are redefining success amidst stringent #dataprivacy mandates and deteriorating signal fidelity, all while maintaining their #advertising, #marketing, and #measurement goals. Don't miss out on this important conversation! 📆 https://okt.to/oKT2Gq
IAB
Advertising Services
New York, New York 117,550 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Chris Hock
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
Updates
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On Thursday, August 22nd, join us for an insightful webinar on collaborative efforts to shape media measurement standards. Featuring Cole Strain (Samba TV), Michael Vinson (Comscore, Inc.) and #IAB's Angelina Eng, this session will highlight the importance of a unified approach in developing robust and universally accepted measurement standards. Learn more ⤵️
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Next Tuesday, July 30, join Meta's Kevin Kerr, Marissa Lenz & Samantha Stetson, and #IAB's Sheryl Goldstein for the free Election Readiness in the AI and Social Era webinar! They will discuss how the advertising industry and social networks are paving the way for a safe and secure election cycle. Key topics and strategies will include: - Upholding transparency best practices - Communicating brand values while complying with policies - Leveraging #brandsafety and suitability tools - Maintaining consumer trust Don’t miss this critical discussion on the role of social media in supporting a healthy democratic process: https://okt.to/ZAYx0o #Election #SocialMedia
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“There’s so much wonderful content out there that podcast creators are producing every day and there’s this wide canvas of content that people who love to learn about things get a chance to interact with," says #IAB's Matt Shapo. Read all about the growth of #podcasting ad revenue via Straight Arrow News: https://okt.to/ZmJzIg
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IAB is hosting the inaugural #IABPrivacyCompliance Salon, an important #legal gathering in Los Angeles, CA on September 22, the day before the IAPP PSR. This intimate salon-style event will bring together senior #privacy lawyers and cross-functional privacy professionals from across the #digitaladvertising industry to discuss today’s most pressing #privacycompliance issues. Learn more: https://okt.to/tbRwfB
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Just Released: In-Store Retail Media: Current Utilization, Challenges, Measurement and Future Innovations 📊 Released with Path to Purchase Institute, this white paper provides insights on how retailers and brands can navigate the complexities of in-store digital media to create meaningful, impactful experiences for their customers. Download now: https://okt.to/T9L6Eb #RetailMedia #Measurement #InStore
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On Wednesday, July 31st, join #IABPulse host Chris Bruderle as he moderates a dynamic discussion between data experts Andrea Zapata (T-Mobile Advertising Solutions) and Angelina Eng (#IAB). Learn more and attend the live event ⤵️
Strategic Data Approaches in the Privacy-by-Design Ecosystem
www.linkedin.com
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"Instead of phasing out third-party #cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt into or out of cookie tracking at the browser level in a more straightforward way. But the industry shouldn’t let Google’s repeated delays slow down the progress we’ve made toward a more privacy-friendly advertising ecosystem," says #IAB's Angelina Eng as she breaks down the news. Read all about it via AdExchanger: https://okt.to/6bnPEA #CookielessFuture #ThirdPartyData #Google #DataPrivacy
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Curious what happened at the #IAB Video Leadership Summit? Read about the key themes and highlights from the event via this blog post by IAB’s VP, Media Center Cintia Gabilan, and see what thought leaders said about the future of #VideoAdvertising, #PrivacyRegulations, and more: https://okt.to/AoI1rh #IABVLS #ThoughtLeadership #LeadershipSummit
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One more week left to get your #IABConnectedCommerce Summit tickets for the EARLY BIRD price! 🤩 Join us in New York City this September for two days of panels, keynotes, and breakout sessions on all things #Commerce and #RetailMedia! Don't miss out: https://okt.to/mpuhST