Washington, District of Columbia, United States
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6K followers
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About
Contributions
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What are some innovative B2B content marketing ideas that help you stand out?
With B2C influencer marketing, two of the most important factors when selecting partners is to find creators that are or should be using your product, and whose audience should, as well. When we find creators who are already fans and users, the integrations are always more effective. B2B marketing should be no different. You need partners who understand the product and it’s value to be able to effectively show that to their audience.
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How do you get your team on board with your content strategy?
The best way to build alignment around a new content strategy, with content creators and senior leadership alike, is to clearly show the potential impact. If the content strategy is logical, differentiated, and achievable, and will drive direct impact to the business, earning buy-in with leadership and motivating content creators will happen nearly organically. As with any new strategy, test often, fail fast, and constantly iterate. Your strategy can and should change when you learn what works or what doesn’t. Involve your team in this framework. Empower them to think like an owner and show how their work drives bigger and bigger impact.
Activity
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Join me for a deep dive on video podcasts with Jack Conte! 🎙 Jack is the CEO & Co-Founder of Patreon, a filmmaker and touring musician in the bands…
Join me for a deep dive on video podcasts with Jack Conte! 🎙 Jack is the CEO & Co-Founder of Patreon, a filmmaker and touring musician in the bands…
Shared by Lauren Zoltick 🌈
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Pleased to share that Reach Agency and Nestlé took home 🥈 from the 🌎 Influencer Marketing Awards . . . .Grandma Helen and #TikTok is a…
Pleased to share that Reach Agency and Nestlé took home 🥈 from the 🌎 Influencer Marketing Awards . . . .Grandma Helen and #TikTok is a…
Liked by Lauren Zoltick 🌈
Experience & Education
More activity by Lauren
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Today marks 1 month of my career break, and I’d like to share what I’ve been up to and what I’ve learned so far. Taking a break means different…
Today marks 1 month of my career break, and I’d like to share what I’ve been up to and what I’ve learned so far. Taking a break means different…
Liked by Lauren Zoltick 🌈
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Not that I'm looking, but I find job openings that don't list salaries to be a lil sus at this point. (apologies if any of my friends are hiring and…
Not that I'm looking, but I find job openings that don't list salaries to be a lil sus at this point. (apologies if any of my friends are hiring and…
Liked by Lauren Zoltick 🌈
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The best growth investments are those that maximize and build product around the natural behavior of your customer, not those that disrupt or try to…
The best growth investments are those that maximize and build product around the natural behavior of your customer, not those that disrupt or try to…
Liked by Lauren Zoltick 🌈
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I feel so seen by this character #insideout2
I feel so seen by this character #insideout2
Liked by Lauren Zoltick 🌈
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I'm thrilled to announce that I have joined LinkedIn as Senior Manager, Sales Product & Operations this week! I am incredibly excited to take on this…
I'm thrilled to announce that I have joined LinkedIn as Senior Manager, Sales Product & Operations this week! I am incredibly excited to take on this…
Liked by Lauren Zoltick 🌈
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