“Mike is one of the smartest performance and product marketers I've worked with in my entire career. Beyond being a gem of a human, he helped the venture-backed startup I'm at grow more predictably, repeatably, and most importantly, sustainably in less than 3 months. Mike has developed a system for growth across product & brand and paid & owned channels. Lastly, Mike is special since he is someone who can "plan"/ fly high (strategy) and "do"/ dive low (execute, hands-on-keyboard). He lives and breathes the business and will not stop until the goal is achieved. There are not many CMO or Growth executives who truly live at the intersection of performance marketing and product marketing -- and can roll-up their sleeves and GSD. Working with Mike was the best engagement I've had over my 20 year career. I recommend Mike without hesitation.”
Contributions
Activity
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Just read about a $5M ARR bootstrapped SaaS startup no one’s heard of. The founder had an incredible secret: *He had 98 Twitter followers.* Great…
Just read about a $5M ARR bootstrapped SaaS startup no one’s heard of. The founder had an incredible secret: *He had 98 Twitter followers.* Great…
Liked by Mike Rome
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Just read about a $5M ARR bootstrapped SaaS startup no one’s heard of. The founder had an incredible secret: *He had 98 Twitter followers.* Great…
Just read about a $5M ARR bootstrapped SaaS startup no one’s heard of. The founder had an incredible secret: *He had 98 Twitter followers.* Great…
Posted by Mike Rome
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How any creative strategist can make a winning ad in 24 hours: (without paying for new content) The #1 mistake CS's make? Starting from…
How any creative strategist can make a winning ad in 24 hours: (without paying for new content) The #1 mistake CS's make? Starting from…
Liked by Mike Rome
Experience & Education
Publications
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The Biggest Trap for Founders Only Three Guys are Talking About
Before there were TV series about startups and tech offices well-equipped with Razor scooters + ping pong tables, there were side projects.
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The Golden Rule of Growth Hacking
Whether growth is learning how to test an onboarding flow, play an instrument, jump careers, or manage people for the first time, real and sustainable growth comes down to one thing...
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Why Startups SHOULDN’T Have Growth Teams
Startups shouldn’t have growth teams. The whole company should be the growth team.
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4 Reasons Your Company Should Covet Its Net Promoter Score
Technori
At GiveForward, our users are the heart and soul of every decision we make. Their stories inspire us to do all that we can to improve.
Enter: the Net Promoter Score (i.e. the lifeblood of GiveForward). -
The 8 Commandments of Growth Hacking
Technori
My eight favorite habit-forming tactics for baking growth into your company’s DNA.
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Musings on Consumerism, Brands and Sustainability
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“The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process.”
―Yvon Chouinard, Patagonia
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