About
Articles by Lana
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A New CMO Survey Reveals Concerns about Measurement and Growth: Implications and How to Overcome the Gaps
A New CMO Survey Reveals Concerns about Measurement and Growth: Implications and How to Overcome the Gaps
By Lana McGilvray
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Inspiring Examples that Brand Journeys Towards Sustainability Can Be Real and Creative
Inspiring Examples that Brand Journeys Towards Sustainability Can Be Real and Creative
By Lana McGilvray
Activity
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Via Ad Age - StackAdapt's Mike Novosel makes the case that the future of Retail Media Networks (RMNs) depends on catering to midmarket needs…
Via Ad Age - StackAdapt's Mike Novosel makes the case that the future of Retail Media Networks (RMNs) depends on catering to midmarket needs…
Shared by Lana McGilvray
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Listen now! Big thank you to the incredible Deborah Malone, founder of The Internationalist, for including me as a guest on her "appointment…
Listen now! Big thank you to the incredible Deborah Malone, founder of The Internationalist, for including me as a guest on her "appointment…
Shared by Lana McGilvray
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This week, Wurl’s ContentDiscovery won the Innovation in Advertising award at The StreamTV Show! 🏆 Our team was at this amazing event to receive…
This week, Wurl’s ContentDiscovery won the Innovation in Advertising award at The StreamTV Show! 🏆 Our team was at this amazing event to receive…
Liked by Lana McGilvray
Experience & Education
Volunteer Experience
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Ally
TheAList
- Present 5 years 7 months
Civil Rights and Social Action
Support NY based organization's efforts to connect ALL women in media through a rich and diverse mentoring program.
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Bowling for Breast Cancer Advisory Board Member
Breastcancer.org
- Present 11 years 7 months
Health
Organizing Committee Member
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Board Member
Global Women in Blockchain
- Present 6 years 6 months
Science and Technology
Member of first ever Global Women in Blockchain organization. Currently recruiting members. Next event is Global Blockchain Summit. Denver. April 2018.
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Advisor
wearebridge
- Present 2 years 5 months
Civil Rights and Social Action
As featured in Ad Age, in 2022, I began helping former MMA Global Chief Strategy Officer Sheryl Daija and an inclusive board of prominent CMOs and Chief Diversity Officers with the launch of BRIDGE, the global marketing industry's first DEI organization. Join us. www.wearebridge.com #bettertogether #WeAreBRIDGE
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Adobe Insider
Adobe
- Present 6 years 7 months
Education
As part of the Adobe Insiders, I have chiefly been focused on helping marketers tap into the power of GenZ, including annual GenZ reporter activations at Adobe Summit.
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Member of Community Advisory Board
KUT Public Media
- Present 24 years 3 months
Education
Supporting media in the public interest in the era of disinformation because it MATTERS
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Steering Committee Member
Gun Safety Alliance
- Present 1 year 7 months
Health
Helping to lead GSA's public communication efforts in support of its committment to
reduce gun deaths in the United States 50% by 2030. mission through its efforts to increase connections and coordination across supporters of the gun violence prevention (GVP) movement. Working together, GSA and our GVP partners are finding ways to amplify each others’ work toward our goal of reducing gun deaths.
Publications
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Measuring the Impact of Purpose
PR News
PR news visits with Patagania and Purpose Worldwide to dive into the topic
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Top 6 List: Getting the Most Out of SXSW
Huffington Post
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Women Leading Ad Tech, It's a Ratio Difference, Not a Glass Cieling
IAB / IAB Smartbrief
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Creative Showcase Campaign Review Blogger (Recurring)
iMedia Connection
Regularly reviewed brand campaigns for CPGs across iMedia Connections creative showcase column
Projects
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With Climate Panel as a Beacon, a Global Group Launches to Take On Misinformation
In 2023, Purpose powered the launch of IPIE, an independent global organization dedicated to providing actionable scientific knowledge on threats to our information landscape. With contributions from hundreds of leading scientists worldwide, IPIE strives to empower policymakers, industry leaders, and civil society with invaluable insights for a better global information environment.
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Digital Turbine Brand Relaunch
- Present
After Digital Turbine completed a series of acquisitions, Purpose and Pentagram Design partnered to speak to its customers and partners, synthesize what they were sharing and transform a house of brands into a branded house that showcased the power of the organization and its value to customers and shareholders.
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CMOS Empowering CMOs
Since 2007, when our founders were CMOs that belonged to this one-of-its-kind "club", we have powered the communications for Club CMO (formerly The CMO Club). We are now in the "third era" of the club's journey and more excited than ever to serve the CMOs that lead its mission.
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The Austin PR Firm Behind the Pope is Hope Communications Strategy
When the Pope visited the US during a trying time in the US, we partnered with Aleteia and Sports Media Challenge to reassure people around the world that "good is winning" and always will. The result was a pioneering campaign that broke records in terms of reach, reception and sharing.
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USAFacts: Making it Easy for Americans to Access and Understand Government Data
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When USAFacts, a not-for-profit, nonpartisan civic initiative that makes government data easy for all Americans to access and understand. broke on to the scene, Purpose's job was to ensure as many Americans as possible were aware and tapping into resource as possible. Working together, Purpose and USAFacts made it possible for Americans to access facts about the pandemic and elections during very trying times in our country's history. We also helped USAfacts and fact-based organizations like…
When USAFacts, a not-for-profit, nonpartisan civic initiative that makes government data easy for all Americans to access and understand. broke on to the scene, Purpose's job was to ensure as many Americans as possible were aware and tapping into resource as possible. Working together, Purpose and USAFacts made it possible for Americans to access facts about the pandemic and elections during very trying times in our country's history. We also helped USAfacts and fact-based organizations like EarthDay.org to "be seen" during a time in which most Americans were sheltered in place.
Honors & Awards
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2020 PR News Top Women in PR Award
PR News
Languages
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French, Spanish, Some Arabic
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Organizations
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AUSAM (Austin Advanced Media)
Board Member
- PresentIf you're a digital marketing or media professional - video, social, search, programmatic - you're AUSAM. AUSUM is the Capital City's Digital Marketing Organization. We're a collective of Austin’s digital, video, social, search and programmatic media and marketing professionals. AUSAM (Austin Advanced Media) is where we come together, create opportunities to develop professionally, and push for the growth of Digital Marketing in Austin. Check out our upcoming events. If this sounds…
If you're a digital marketing or media professional - video, social, search, programmatic - you're AUSAM. AUSUM is the Capital City's Digital Marketing Organization. We're a collective of Austin’s digital, video, social, search and programmatic media and marketing professionals. AUSAM (Austin Advanced Media) is where we come together, create opportunities to develop professionally, and push for the growth of Digital Marketing in Austin. Check out our upcoming events. If this sounds interesting, then join us! We are from brands, agencies, media and tech companies and would love to have you on board. Also, be sure to stop by and check out the blog.
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Women Advancing
Chair, Austin Chapter
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Bowling for BreastCancer.org
Organizing Committee Member
- PresentSupport the events mission to raise awareness and funds for Breastcancer.org, the leading resource for people seeking information regarding this pervasive disease. The affiliation is professional and personal as it is for so many of us. I have lost dear ones to the disease and am, myself, a BRCA2+. The organization was central in guiding my own decisions and taking the steps I needed to protect myself. To date, we have raised over 2.5M. Join us each and every February…
Support the events mission to raise awareness and funds for Breastcancer.org, the leading resource for people seeking information regarding this pervasive disease. The affiliation is professional and personal as it is for so many of us. I have lost dear ones to the disease and am, myself, a BRCA2+. The organization was central in guiding my own decisions and taking the steps I needed to protect myself. To date, we have raised over 2.5M. Join us each and every February. www.bowlingforbreastcancer.org
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The CMO Club
Public Relations Advisor
- PresentSupport the club's mission to provide CMOs with the best peer to peer and original content, research and networking opportunities they need to grow, thrive and lead their organizations and the future.
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For those who didn't see the update, we will be hosting on First Wednesday tonight in NYC due to the holiday last week. Click here for details:…
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We have to take the #UN Global Principles for Information Integrity to heart if we are going to work together to address the world's most pressing…
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Great to see your terrific work at PeaceRise -- making Generation Peacetech a reality! Thank you and Congratulations!
Great to see your terrific work at PeaceRise -- making Generation Peacetech a reality! Thank you and Congratulations!
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Did you know there was a National Minority Mental Health Awareness Month? I sure didn't. Kudos to the Divine Health team for being a beacon to…
Did you know there was a National Minority Mental Health Awareness Month? I sure didn't. Kudos to the Divine Health team for being a beacon to…
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Absolutely ecstatic to share my new role as U.S. Head of Better Impact at Burson! Joining this global powerhouse at such a pivotal moment is…
Absolutely ecstatic to share my new role as U.S. Head of Better Impact at Burson! Joining this global powerhouse at such a pivotal moment is…
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Thrilled to join the ISBA President’s Lunch 2024 in London, in association with Samsung Ads! Looking forward to connecting with industry leaders and…
Thrilled to join the ISBA President’s Lunch 2024 in London, in association with Samsung Ads! Looking forward to connecting with industry leaders and…
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Exciting insights from AdMonsters at Cannes Lions 2024! Wurl's Peter Crofut and XR Extreme Reach's Simon Sikorski share their strategies for…
Exciting insights from AdMonsters at Cannes Lions 2024! Wurl's Peter Crofut and XR Extreme Reach's Simon Sikorski share their strategies for…
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Anyone attending Amazon Web Services (AWS) AWS Summit NY 2024 tomorrow? I’ll be there! If you’re going and/or if you have suggestions for others I…
Anyone attending Amazon Web Services (AWS) AWS Summit NY 2024 tomorrow? I’ll be there! If you’re going and/or if you have suggestions for others I…
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