Jacob Wernick

My quick guide on naming apps: I'm seeing a trend of using an actual word for a brand because it's available on an obscure TLD. Unless you have a $10 MM+ to spend on marketing efforts, and that word is seldom used (especially in your industry), I think it's a mistake to use a single actual word for a brand. Some factors to consider for naming. Suggestive meaning: Your name suggests a meaning, but doesn't box your app into a narrow featureset, e.g. Amazon. It's a judgment call as to where to draw the boundary. Google SEO dynamics: If your name is two distinct words, it will take time, effort, and money to make Google search recognize that two-word name as a distinct entity. Does your brand, or a distinct component of your brand, have a word with a high cost per click? That may be okay as long as you don't see yourself paying for ads for that word alone. Shorter names are better. But SurveyMonkey was still successful. Google explicitly says the TLD doesn't matter, but is that really so? Even if the TLD choice is not explicitly weighted, there may be other aspects of SEO boosting .com. Formality: In general, a name for selling to businesses should be more formal than a name for selling to consumers. If your business is based on credibility, like providing real estate data, have a more credible sounding name. Fun fact, CB Insights had to change their name from Chubby Brain because Goldman Sachs wouldn't list a business named Chubby Brain as a data source. The sound: If you need an international presence, you want a name that people around the world can say, hear, and type into Google Search. This is harder than it seems. My first employer, Appian, has a name that is not universally said and heard the same way. You want your name to be recognizable or at least inferrable by voice-to-text algorithms. This goes for TLDs as well. For example, .co sounds a lot like .com. The .world domain kind of sounds like "the world". Branding uniqueness: For example, one strategy, especially if you're selling to businesses, is to concatenate two words, like Datadog. Completely made up words need lots of marketing spend, e.g. Zillow. Actual words make it hard to find your community's content. For example, Neon dot tech has a great product, but it is very difficult to find sites talking about Neon the serverless Postgres service because you get flooded with results about the color neon. Legal stuff: No trademark collisions, especially in the US. The USPTO provides a free search experience, and it had a big update recently. Regarding worldwide trademarks, I haven't heavily researched it, but Madrid Protocol is for international multi-country trademark registration. Useful resources for naming: instantdomainsearch dot com for domain searching with refreshed results upon each keystroke The book: Hello, My Name is Awesome. Its main point is to prioritize memorability over shortness.

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Last month I made $300K+ with this undervalued framework. (save this to consistently make winning creatives) I'm talking about: The Enemy Framework. How to find your enemy: 1. Who is your audience? 2. What is the shared value with your brand? 3. What is primary threat to the shared value? That's your enemy. Why this framework works: → Every story needs a good guy and a bad guy → Your enemy fails to solve the problem → As the hero, simply show why you solve it better If you're struggling to get traction with your ads. Pick an enemy and write your your scripts from that foundation. P.S. Repost ♻️ and help 1000's make more $$ by picking an enemy. --- FYI here's the ad: https://lnkd.in/esm6ecwX

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Winning abandoned checkout email structure: - HEADLINE + CTA above the fold - Dynamic product block - Benefits of their specific product - Featured testimonials Don't just throw in a dynamic product block and call it a day. This is what real personalization looks like...

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I’ve done 8 Retention Audits for DTC brands last week. Here’s the 3 top mistakes we find in the following 3 sections: → Email Foundations → Branding & Value → Data & Distribution Let’s break them down. 1) Email Foundations Email foundations are what you likely see plastered all over social media. The great looking Klaviyo dashboard, good-looking metrics etc. But this is surface-level for those who truly understand retention. The most common errors we find here are: → Bad email triggers. People enter numerous email journeys simultaneously → Missing half of the post-purchase journey when it comes to automations → Emerging deliverability issues (The brand owner was not aware each time) → Thinking their click-rates are doing well (since last week, it’s mostly bots) → Using a very offer-driven strategy that has adverse long-term consequences Aside from the right metrics that indicate success, the main lens we look at this through is: “What does a 5 Star customer experience look like for this product category?” When we frame the question this way, we look beyond metrics. 2) Branding & Value This part focuses on ‘what’ you are sending in your email content. The biggest mistakes we see here are: → Lack of focus on email anatomy and design (Yes, it’s important) → Solely offer-driven content with no regard for the wider issue → Emails don’t match the branding. Incredible website, sub-par emails → Little to no education on product usage and how-to’s → Little content on the wider problem at hand If all you do is sell the solution, you’re not clearing enough grey-matter in your customers’ mind. You know your product better than anyone else. And if all you do is shill the product, people still lack information on the problem itself. 3) Data & Distribution Retention has evolved far, far beyond the action of sending out emails. Now, here’s where the issues come in: → There is no insight distribution. Ad teams and email teams are siloed in their own corners → There are no key qualitative questions being asked at core parts of the customer journey → There is no way to actually process the data being collected → There is little to no big-picture thinking on how to use the email channel for other objectives → Guided acquisition through retention is not occurring at all Picture this - Your email team has access to your entire customer base. Every email that’s sent out gives you data on how your already-paying customers and prospects respond to your messaging. Some of that messaging is going to do extremely well. You already have the answers in your retention channel. But if everyone is working in a siloed manner - you will suffer from a disjointed team. What else would you add when it comes to brands being blind on what’s holding back their DTC growth?

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PR is dead. Long live influencer marketing? Just heard at a recent breakfast meeting: Client moving $500k+/yr budget from PR to influencer marketing. Anyone else seeing this trend? Is this a niche trend based on your product or is this becoming more mainstream?

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I analyzed 2,450 SaaS links we acquired for Hunter over the last two years. 15.9% of links are lost. Here's the breakdown: - 16 websites timed out - 42 redirects resulted in lost links - 161 anchors/links were removed - 28 domains were dropped - 135 returned a 404 status With an average cost of $300 per backlink, that's over $100K lost! Some backlinks are permanently lost due to the depreciation of domain quality over time. Others are irretrievable because of technical issues or inactive domains. However, 70% of the lost backlinks are eligible for our outreach campaigns, which we'll run next week. (Our last link reclamation campaign was quite successful, reclaiming over 50 unique backlinks.) --- Do you track your backlinks? 🤔 P.S. I built a Google Sheets script that tracks the status of your links directly in sheets. Comment 'backlinks' and I'll share it with you. 🚀

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How to become an expert in cold outreach: - Work on your offer, hire/outsource someone if needed, it's the backbone of your biz. - Send a lot of outreach messages utilizing any/all channels such as cold email, cold call, DMs, sms, ads and LinkedIn. The more the better. - Create content on social media, give away pure value & sales assets, and build a community. It's a journey, but with persistence and the right techniques, you can take it to the next level.

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The proof is in the pudding. If you're a DTC business owner spending less than $10M/year on ads. I have the perfect system to scale your ad spend and lower you CPR.

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Winning abandoned checkout email structure: - HEADLINE + CTA above the fold - Dynamic product block - Benefits of their specific product - Featured testimonials Don't just throw in a dynamic product block and call it a day.

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there are only 4 steps to kill no-shows in your high-ticket trial programs... I’ve used this specific process with my own business and took a 10% show rate to 50% and then used it with a client and took a 30% show rate to 80%. a “no-show killer” framework is how we demolished no-shows, and false positives, and positioned ourselves and our clients as top-tier in-demand experts. P.S. by asking trial members halfway through or at about 75% of their completion of the trial, you are able to convert them better by having a simple conversation with them. try having the end-of-trial conversation at 3-4 weeks, rather than the 6-week (or end) mark of the trial. it will pay off! p.p.s. if you're one of my students inside the Elite BJJ Entrepreneurs Skool community, remember to check the classroom for the full guide + video tutorials on this topic. love ya, luis | two days media

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Winning abandoned checkout email structure: - HEADLINE + CTA above the fold - Dynamic product block - Benefits of their specific product - Featured testimonials Don't just throw in a dynamic product block and call it a day.

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I’ve generated over $110M from email for DTC brands at a 44x ROI. And audited 40+ email accounts this year. Here is the #1 email revenue killing mistake I’ve found. Hint: It's killing your engagement and revenue. Lack of personalization. Here’s the hard truth: Generic emails kill your engagement and revenue. It’s an outdated process. It's time to join the future. 😎 This goes way beyond just adding “hey <FIRSTNAME>”. Here's what you need to do instead: → Segment audiences: Use buying history, behavior, and lifecycle stages. → Personalize content: Craft unique messaging for each segment. → Dynamic content: Customize email elements based on data. → Behavior-triggered automation: Respond to specific actions by audience. → Data-driven: Use data to refine and improve. Why it matters for DTC brands: → Higher engagement: Personalized emails get better engagement. → Better conversions: Personalized emails lead to more sales. → Customer loyalty: Relevant emails build stronger relationships. → Avoids unsubscribes: People stay when emails are relevant. → More revenue: Personalized emails make more money. That's how you win. Your customers expect it. Your brand’s success depends on it. Feel free to share this post, so more people see it. 🤝

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How to confidently dedicate your budget for paid ads💰 Time for my Thursday SaaS Marketing pro tip. 💌 Social media ads are a powerhouse, but investing can be tough. Here's how to do it: 🎯 Focus on the Right Audience: -Nail down your target audience on LinkedIn for maximum impact. -Tailor campaigns to specific industries, company sizes, and buyer personas. 💡 Choose the Right Metrics: - Forget clicks, focus on metrics like view-through rate and accounts engaged. - Prove ROI by tying campaign activity to pipeline generation and revenue velocity. 🚀 Set Targets Like a Pro : - Highlight the potential ROI, aiming for $5 for every $1 spent. - Showcase how LinkedIn's granular targeting and intent data can supercharge your campaigns. With the right strategy and metrics, your social media campaigns will be unstoppable! 💪 Follow me for more of my Thursday SaaS Marketing pro tips. 💌 #Marketing

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I've closed $53,000 in the last 3 months for my agency. Here's my no-nonsense, 9-step sales process: (I help 7-figure founders and investors become the go-to thought leaders and build organic pipeline with strategic personal branding and media presence) 1: Get Attention To be heard, you've got to be different. Highlight success stories that prove it's possible. Share insights that challenge the status quo. Engage directly with skeptics & fans alike. When someone leans in, that's our cue. 2: CRM - not sexy, but neceessary The gold's in the details. Every interaction goes into the CRM. Tailor follow-ups based on their interests. It keeps us on our toes and them interested. Schedule reminders for the right time to re-engage. 3: Qualify Not everyone's ready for the big leagues. Quick form on our site to check their readiness. Intro call to hear about their vision & hurdles. Assess if our expertise matches their needs. If not, we part ways with some parting advice. If yes, we dive deeper. 4: Audit Trust starts with showing value upfront. Offer actionable feedback they can use right away Review their online presence for quick wins. Suggest a strategy session to dive deeper This opens doors and builds credibility. 5: Pre-Call Video Value Offer Break the ice and stand out. Send personalized video that addresses their specifics. Share a tip that they can implement immediately. This primes them for the conversation ahead. Tease the potential of our partnership. 6: Sales Call Listening is our superpower. Recap their goals and challenges. Address objections before they even raise them. Present a tailored plan that speaks to their needs. Then aim to close or set a timeframe for a decision. 7: Follow-Up Persistence with purpose. Send a summary email of what we discussed. Offer additional resources or insights as a follow-up. Check in periodically with new value or questions. We stay in the game, respectfully nudging. 8: Seal The Deal It's go time when the agreement is signed. Kick things off with an onboarding call. Celebrate the start of a new journey together. The real work begins when the paperwork is done. Send over the invoice and contract for a signature. 9: Onboard Set the foundation for success. Regular check-ins to adjust as we go. Set clear milestones and expectations. Introduce the team and outline the process. We make sure every step is aligned with our shared goals. That's the blueprint. Simple, direct, and designed to make an impact. TL;DR: Stand out with bold insights from the start. Detail every move in the non sexy CRM. Make sure we’re a perfect match. Offer real value upfront to them. Warm them up with a video. Have genuine talks. Open dialogues. Clarity kick off. Build a solid foundation together. Buzz out. P.S. what’s your favorite spot in the world right now? P.S.2 : check my pinned comments for the free course on becoming a Top 1% LinkedIn Brand.

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99% of influencer agencies are unhappy with their current influencer marketing software. Over the past decade I've used 9 influencer tools and could never find one that completely supported everything I needed. Until one Saturday morning... I was scrolling on LinkedIn and saw a post from Chase Dimond about a full stack influencer platform called SARAL - The Influencer OS At the time we were using multiple tools unsuccessfully and ended up building a manual process to source creators and influencers searching hashtags on instagram and tiktok. It worked for a handful of clients but not at scale. At the time we were in the process of ramping up our influencer-affiliate department and needed a solution that could 100x the amount of influencers we were sourcing and reaching out to on a monthly basis. But our team was tapped on bandwidth. And we didn't have the budget to add headcount. So I skeptically hopped into the free trial link that Chase shared And immediately started using their discovery tool to see if this influencer tool I had never heard of could be the solution we were looking for. It took me all of 10 minutes to realize that their discovery tool and email drip feature could replace the 30+ hours a week of manual sourcing on instagram and TikTok and email outreach that my team was doing. We've been using it ever since. We use it to: -source our UGC creators for our ad creative clients -support our influencer seeding clients -support our influencer-affiliate communities -find whitelisting partners -source macro influencers for integrated campaigns If you're looking for a full stack influencer platform and your objective is to source UGC creators and influencers at scale then you should check out Saral. Here are the manual tasks that have been replaced by using Saral: Sourcing influencers Email outreach and follow ups Updating spreadsheets Managing your influencer relationships Shipping products Handling inbound requests & applications to join our programs Following up for posts Tracking content So, If you're like me and you're looking for a tool that has the influencers and ugc creators your looking to partner with, automates your manual tasks, is 3x less expansive, and allows you to cancel anytime than check out Saral. It really is one of the best kept secrets in influencer marketing. Comment "secret" below and I'll send you a link to an extended free trial to try it out. #SaralAmbassador

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Creators ghosting you? Here are some tips: ✔ Set a clear deadline and send email / text/ DM reminders leading up to that deadline. ✔ Offer a tiered compensation structure to motivate quick turnarounds. For instance: $150 for a 24-hour turnaround $100 for a 48-hour turnaround $80 for a 1-week turnaround ✔ Reward creators who consistently deliver high-quality work on time with more projects and higher pay. Their responsiveness and dedication can also earn them your recommendations. ✔ Pay them quickly after they've completed their deliverables! Be consistent, communicative, and true to your word about when you will pay. At the end of the day, working with creators is working with humans. Weird, unfortunate shit is always going to happen that doesn't go your way. But there are proactive steps you can take to improve these working relationships that make a huge difference. At Crafted, we have integrated these strategies into our product to make the experience better for clients and creators. And we're continually testing more nudges to help shorten turnaround times, improve predictability of creator deliverables, and overall improve the efficiency of our campaigns. But if you are running a UGC program on your own, I hope tips these help! ❤️ #ugc #influencers #influencermarketing #creators

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This one hire can be rocks or diamonds for your business: Especially for DTC brands doing $1m - $10m per year... It's Marketing Managers. I've worked with 100's of brands. Ranging from $10k p/m to $1.5m p/m. And have seen time and time again new Marketing Managers come into a business and completely turn the ship around. These transformations can be tied to the exact month they started! On the other hand... I've seen new managers be absolute wrecking balls. ~ Destroying internal team dynamics ~ Pivoting strategies on a whim ~ Using old & outdated techniques Founders building out a marketing team need to hire carefully for this position. Especially if you want that person to spearhead your marketing department. __________________________ P.s Tag and show some love to a great marketing manager you know below.

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The Cash Creator Way (Currently at $77,000/month MRR with 96.5% profit margins): 1. We use Insight to attract Whales. 2. Whale Bait to get them on our list. 3. Email Sales Machine to make them daily offers. 4. Workshop Funnel to identify people willing to spend. 5. Sell Without Sales Calls to sell them on our core offer. 6. Our Google Doc to present it. 7. Weekly Recurring Revenue to ascend them. 8. Offer Shell to ascend them further to paying 2-3x as much. Video walkthrough: https://lnkd.in/e_Dq_ET8

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