Catie Romero-Finger

United States Contact Info
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About

Tech stories need to be told and they need to be told as quickly, clearly and simply as…

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Experience & Education

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Licenses & Certifications

Courses

  • Advanced Accounting

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  • Entrepreneurship

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  • Quantitative Methods

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Projects

  • Brand Transformation Leadership

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    Managed project lifecycle for a complete brand renovation of the company’s R&D center on an aggressive €50K budget, as well as the company’s first innovation to product launch timeline and marketing strategy for R&D products.

  • Consumer and Market Research

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    Improved new product launch times 17% for a major technology client by providing R&D and product managers with critical insights into market appetite and consumer tolerance for unaddressed opportunities.

  • Corporate Communications Transformation

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    Guided a comprehensive transformation of a government agency’s outreach and messaging strategy, including leadership training, to help stakeholders more effectively outline funding needs and secure critical EU support.

  • Digital Marketing Technology

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    Partnered in launching a new web platform and driving awareness of a niche travel site’s enhanced user experience, resulting in a dramatic increase in a key success metric (owner responses to booking requests).

  • Global Marketing Strategy Development

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    Led a complete transformation of the marketing function, including rebranding all marketing materials and web presence to reflect a new, more internationally recognizable strategy.

  • Image and Perception Management

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    Increased visibility of CEO in top media outlets and launched a communication and influential social media outreach campaign that resulted in the CEO earning a spot on the board of the International Desalination Association.

  • Major Event Development and Strategy

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    Completed multiple international inaugurations, developing a powerful communications strategy for inauguration of Ghana Water’s new plant, a historic event that welcomed 400 attendees – including the President of Ghana and heads of state from multiple African and European countries – and 10 media outlets.

  • Marketing Communication Lifecycle Management

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    Managed marketing communication lifecycle for client negotiations with suppliers, resulting in an average increase of 10-15% in project revenues by securing exclusive annual contract agreements.

  • Marketing Research / Global Digital Marketing Strategy

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    Conducted market research and created culturally competent digital marketing campaigns for clients of one of the largest multi-cultural marketing firms in the US, including a Spanish-language social media campaign for Illinois Office of Tourism.

  • Messaging and Perception Management

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    Managed marketing and communications for a new solar plant, which enabled Abengoa to secure a $1.45B loan guarantee

  • Multichannel Marketing Campaign Development

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    Earned Abengoa Water the title “Water Company of the Year” by the respected Global Water Intelligence – the highest honor in the water sector – by ideating an influential, multi-channel marketing campaign.

  • Proposal Development

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    Developed a multi-million-dollar Telvent proposal to increase efficiency and expand service for Spain's high-speed train system.

  • Social Media Growth Strategy

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    Leveraged major sponsorship of a Spanish-language magazine to increase the company’s social media presence 200% and strengthen its position when contending for major government contracts and lucrative new projects.

  • Strategic Communications and PR

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    Managed all strategic communications and public relations for an $800M pipeline project in San Antonio, TX.

Languages

  • English

    Native or bilingual proficiency

  • Spanish

    Full professional proficiency

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