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Articles by Catie
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🎉 Announcing Our Epic Partnership with Semoto! We are ecstatic to share that BABs has been named the official marketing partner for Semoto!…
🎉 Announcing Our Epic Partnership with Semoto! We are ecstatic to share that BABs has been named the official marketing partner for Semoto!…
Liked by Catie Romero-Finger
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We’re Thrilled to Join Fjord Foundry as an Official Service Provider! 🌟 We’re excited to announce that BABs has been appointed as an official…
We’re Thrilled to Join Fjord Foundry as an Official Service Provider! 🌟 We’re excited to announce that BABs has been appointed as an official…
Liked by Catie Romero-Finger
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It was an honour this past weekend to have been a guest of the Ambani family to celebrate the marriage of Anant Ambani and Radhika Merchant in…
It was an honour this past weekend to have been a guest of the Ambani family to celebrate the marriage of Anant Ambani and Radhika Merchant in…
Liked by Catie Romero-Finger
Experience & Education
Licenses & Certifications
Courses
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Advanced Accounting
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Entrepreneurship
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Quantitative Methods
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Projects
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Brand Transformation Leadership
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Managed project lifecycle for a complete brand renovation of the company’s R&D center on an aggressive €50K budget, as well as the company’s first innovation to product launch timeline and marketing strategy for R&D products.
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Consumer and Market Research
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Improved new product launch times 17% for a major technology client by providing R&D and product managers with critical insights into market appetite and consumer tolerance for unaddressed opportunities.
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Corporate Communications Transformation
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Guided a comprehensive transformation of a government agency’s outreach and messaging strategy, including leadership training, to help stakeholders more effectively outline funding needs and secure critical EU support.
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Digital Marketing Technology
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Partnered in launching a new web platform and driving awareness of a niche travel site’s enhanced user experience, resulting in a dramatic increase in a key success metric (owner responses to booking requests).
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Global Marketing Strategy Development
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Led a complete transformation of the marketing function, including rebranding all marketing materials and web presence to reflect a new, more internationally recognizable strategy.
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Image and Perception Management
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Increased visibility of CEO in top media outlets and launched a communication and influential social media outreach campaign that resulted in the CEO earning a spot on the board of the International Desalination Association.
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Major Event Development and Strategy
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Completed multiple international inaugurations, developing a powerful communications strategy for inauguration of Ghana Water’s new plant, a historic event that welcomed 400 attendees – including the President of Ghana and heads of state from multiple African and European countries – and 10 media outlets.
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Marketing Communication Lifecycle Management
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Managed marketing communication lifecycle for client negotiations with suppliers, resulting in an average increase of 10-15% in project revenues by securing exclusive annual contract agreements.
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Marketing Research / Global Digital Marketing Strategy
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Conducted market research and created culturally competent digital marketing campaigns for clients of one of the largest multi-cultural marketing firms in the US, including a Spanish-language social media campaign for Illinois Office of Tourism.
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Messaging and Perception Management
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Managed marketing and communications for a new solar plant, which enabled Abengoa to secure a $1.45B loan guarantee
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Multichannel Marketing Campaign Development
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Earned Abengoa Water the title “Water Company of the Year” by the respected Global Water Intelligence – the highest honor in the water sector – by ideating an influential, multi-channel marketing campaign.
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Proposal Development
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Developed a multi-million-dollar Telvent proposal to increase efficiency and expand service for Spain's high-speed train system.
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Social Media Growth Strategy
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Leveraged major sponsorship of a Spanish-language magazine to increase the company’s social media presence 200% and strengthen its position when contending for major government contracts and lucrative new projects.
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Strategic Communications and PR
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Managed all strategic communications and public relations for an $800M pipeline project in San Antonio, TX.
Languages
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English
Native or bilingual proficiency
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Spanish
Full professional proficiency
Recommendations received
5 people have recommended Catie
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I'm pitching at EthCC #Brussels: VC<>Startup Connect MC² Finance is the world’s first fully compliant, non-custodial DeFi portfolio creation…
I'm pitching at EthCC #Brussels: VC<>Startup Connect MC² Finance is the world’s first fully compliant, non-custodial DeFi portfolio creation…
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🚀 Exciting Partnership Announcement with Launchblock! 🚀 We are thrilled to announce that BABs has officially partnered with Launchblock! 🤝 This…
🚀 Exciting Partnership Announcement with Launchblock! 🚀 We are thrilled to announce that BABs has officially partnered with Launchblock! 🤝 This…
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Build long term wealth. The primary rule of investing is generating a unit of return that’s higher than every incremental unit of risk. The rest is…
Build long term wealth. The primary rule of investing is generating a unit of return that’s higher than every incremental unit of risk. The rest is…
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Our latest report is live, Crypto x AI: Can Crypto Solve the AI Scalability Challenges? Discover how decentralized technologies are poised to…
Our latest report is live, Crypto x AI: Can Crypto Solve the AI Scalability Challenges? Discover how decentralized technologies are poised to…
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Meet our Comms & PR team, Laura E., at EthCC, the largest annual European Ethereum event focused on technology and community #Ethcc2024…
Meet our Comms & PR team, Laura E., at EthCC, the largest annual European Ethereum event focused on technology and community #Ethcc2024…
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Congratulations to assistant professor of Business Administration and Human Resources Alexis Outlaw, who was chosen by the United Way as one of this…
Congratulations to assistant professor of Business Administration and Human Resources Alexis Outlaw, who was chosen by the United Way as one of this…
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MV Global is one of the top early-stage investors in the space. Under the leadership of Lee Pickavance, they have invested in some of the leading…
MV Global is one of the top early-stage investors in the space. Under the leadership of Lee Pickavance, they have invested in some of the leading…
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Star panel with true drivers of mass adoption in crypto moderated by BABs CEO & Co-Founder Catie Romero-Finger Meow, Founder Jupiter Exchange…
Star panel with true drivers of mass adoption in crypto moderated by BABs CEO & Co-Founder Catie Romero-Finger Meow, Founder Jupiter Exchange…
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Great interview with Jason Dehni, Credbull’s founder, and Jill Malandrino at Nasdaq’s #TradeTalks. They dove deep into the game-changing world of…
Great interview with Jason Dehni, Credbull’s founder, and Jill Malandrino at Nasdaq’s #TradeTalks. They dove deep into the game-changing world of…
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Truly enjoyed attending my first Proof of Talk and sharing a panel with true leaders in the space. Key takeaway, in the words of Jupiter Exchange…
Truly enjoyed attending my first Proof of Talk and sharing a panel with true leaders in the space. Key takeaway, in the words of Jupiter Exchange…
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