Brendan Hurley, MSM, CMM

The essence of genuine engagement in today's public sphere is not merely about being heard, but about remaining authentic amidst a sea of loud and conflicting voices. At Moxie Strategies, we uphold a quant-first approach because we believe that authenticity isn't just about the message, but how you substantiate it. Check out my ROI-NJ piece where I delve into how quantitative analysis empowers organizations to stay true to their core values while effectively engaging with their audiences. This method helps us navigate through the noise and focus on what really matters—authentic connections and tangible outcomes. Read on to see how a data-driven strategy can make a real difference.

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📣 Navigating Public Statements with Diverse Member Opinions 📣 In this week's Association Insights, I tackle a complex challenge: making public statements when not all members agree. Here’s how to approach this delicate task effectively: 👉 Establish a Clear Decision-Making Framework: Set transparent rules about the levels of consensus needed for different types of public statements. 👉 Align with Predominant Member Interests: Understand and represent the majority while maintaining open dialogue to manage expectations and relationships. 👉 Find Common Ground: Emphasize shared values and goals to craft a balanced statement that respects diverse viewpoints but upholds industry priorities. 👉 Communicate Transparently: Always explain the decision-making process and reasoning behind public statements to all members to foster trust and understanding. Handling disagreement requires a strategic and inclusive approach to effectively represent your association's interests and maintain unity. 💬 How do you manage differing opinions in your organization? Share your strategies below! #PublicRelations #AssociationManagement #Leadership #CommunicationStrategy #AssociationInsights #OnWrdUpWrd

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Check out the latest @pdxmindshare mention on @BizJournalTrust: How to build and deepen an organization’s ties to the local community https://ow.ly/6ZjM50S6iGk #corporateculture #businesstips #communityoutreach

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Well-prepared spokespeople are an essential part of any crisis communications strategy. But how do you ensure your spokespeople are prepared and have all the tools they need to succeed? Click on my piece below and find out. Then ping me! ICR

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Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

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Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization transformed a beneficiary is the building block of telling the story of your organization. Read more: https://lnkd.in/fPWCtWN

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Thank you to PRNEWS for publishing my piece on lessons brands and communications leaders can learn from the recent fallout at NBC News and the pitfalls of binary thinking. "This debacle is one of many scenarios that remind us of why deliberate, well-coordinated and consistent internal communications are even more important in today’s climate where sensitive information leaks are becoming commonplace." If you're so inclined, you can read the full article here: https://lnkd.in/eSjSG26d

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It’s heartening that so many of you are interested in Crisis Communication planning and response. Please continue to send your questions. I am also available to provide Crisis Communication and other Corporate Communications services to individuals and companies. An important but often overlooked step, when Crisis Communication responders are called to duty at the start of a crisis is to inform your next of kin or emergency contact that you may be away for lengthy periods. Whether you are a spokesperson, family care representative, CEO, or hold any other role, — it's essential to notify your loved ones that you may be unavailable for a certain, possibly extended period, depending on the nature and demands of the crisis response. By keeping your next of kin informed, you ensure they are prepared for your absence and can provide necessary support during this demanding time. #weleadcomms #dynamicleadership #crisis #crisiscommunication #bestpractices #responders

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How engaging are your promotions, your #communications, your #PR? Are people tuning IN or tuning OUT? Here’s what happens when you don’t connect w/your #stakeholders: https://lnkd.in/eQsjBf85 #PRtip #WritingTip #MarketingTip

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🎨 Uncover the Art of Pricing Strategy with our latest blog! Dive deep into the world of pricing interviews, tailored for associations seeking nuanced insights. �� Learn how to craft the perfect interview template and analyze rich qualitative data for strategic decisions. #PricingStrategy #AssociationInsights #MarketResearch 📊 https://lnkd.in/gCphFwm7

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Nothing is more critical to successful engagement with your brand’s stakeholder audiences than the strength and distinctiveness of your stories and business narrative. Yet so much of what we encounter is less interesting, captivating and alluring than what it could be. Here's the path to greatness.

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A Powerful Convergence of Leading Thought Across Fundraising, Communication, PR and Branding As I look across these fields, seeking to learning from the leading voices in each, I see a powerful convergence of thought and a consistent, clarion call to shake off obsolete command and control systems and adopt models based on listening, responsiveness and collaboration. Abu Noaman's useful and insightful delineation between PR 1.0 and PR 2.0 is a fine example of this rising tide of informed thought.

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USC Annenberg Center for Public Relations unveiled its annual Global Communications Report, “The Balancing Act,” from a survey of public relations professionals, investors, employees of large companies, and consumers in February. Key findings include: -Only 61% believe companies have the responsibility to address social issues, a drop from the 69% who agreed with that last year. -However, 96% of investors hold companies responsible for addressing social issues. -49% of consumers say they will recommend a company to friends and family if the company’s position on an important issue aligns with theirs. -29% of PR professionals surveyed said it is good advice to tell a CEO to “stay silent” on issues being debated in the presidential campaign, though 57% said this WASN’T good advice. Download the full report here: https://bit.ly/3TK330d.

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New from me on the FCP Blog: Nonprofits thrive on visibility, trust, and community support. That's where nonprofit #PublicRelations comes in! Discover three powerful ways PR can boost your cause and make a real difference. Read: https://bit.ly/4b3uTve

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Check out the latest @pdxmindshare mention on @BizJournalTrust: How to build and deepen an organization’s ties to the local community https://ow.ly/tSOe50S0pWL #corporateculture #businesstips #communityoutreach

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"But NPR’s troubles extend far beyond concerns about its journalism. Internal documents reviewed by The Times and interviews with more than two dozen current and former public radio executives show how profoundly the nonprofit is struggling to succeed in the fast-changing media industry. It is grappling with a declining audience and falling revenue — and internal conflict about how to fix it." This article sheds good light on the disruption facing the media industry. #Media #Communications #PR

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The new and evolving communications ecosystem today is called the “echoverse," with complex interconnections and feedback loops created by consumers, brands, news media, investors, communities, society, and artificial intelligence (AI) agents.

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