Watching this in 2024, many things needs to be updated here. It's a good introductory course in brand management, particularly on social media & the lessons seem to be crafted for startups & aspiring entrepreneurs but it's really not that insightful for seasoned marketers.
There's a mention of community building here but it seems to focus more on employee advocacy & social listening instead of actual community management channels like Facebook groups or the newly launched Instagram broadcast channels.
There's also this one part of the course (“Your content is your consumer journey”) where it puts the “app” in the Retention phase which I don’t agree with as it makes more sense for it to be in the Consideration phase via organic posts & app install ads.
The recommended tools, although they are still in use, are no longer in demand within the digital marketing space. Many have already adapted to the Salesforce or Atlassian ecosystem.
Brand Strategy: Management of Your Brand Reputation
With Chelsea Krost
Liked by 1,528 users
Duration: 1h 17m
Skill level: Beginner
Released: 2/24/2022
Course details
A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in your space. In this course, learn tips from brand expert and marketing thought leader Chelsea Krost on how to build and protect a strong brand reputation. Chelsea shows you how to hone your brand strategy with practical guidance in critical areas, including: Corporate social responsibility, diversity and inclusion; leveraging the right influencers in the right ways; and managing negative reviews and brand feedback. She also covers the importance of monitoring your brand reputation through internal brand audits, and details some tools to help you manage your online reputation.
Skills you’ll gain
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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