Get your Week in Review! Alan Wolk breaks down the great (Google) cookie caper and Warner Bros. Discovery's NBA reality check. https://lnkd.in/gsgYPDtD
TVREV
Market Research
Los Angeles, CA 2,212 followers
Analyst group covering changes in TV and media with exclusive reports, analysis and insights.
About us
TVREV is an analyst group comprised of veteran journalists and top executives from the TV and advertising industries. We help world-class agencies, networks, marketers, start-ups and established companies take advantage of the rapidly changing media landscape. We produce thorough reports on a trending topic facing the TV Industrial Complex, such as OTT, blockchain, esports, addressable advertising, ACR and more. In order to research the reports, our team will reach out to our deep list of contacts at agencies, TV networks, MVPDs and brands. We also accelerate businesses in this space, offering special reports for companies digging into more focused topics. TVREV offers educational bootcamps, and will walk through your sales pitch with you, putting a critical eye on everything from decks to sales materials to your website to ensure that you’re telling your audiences what they want to hear. We’ll also introduce you to both potential customers and potential investors. For all of our special reports visit https://www.tvrev.com/special-reports
- Website
-
https://www.tvrev.com
External link for TVREV
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2015
- Specialties
- analyst, consulting, television, data, advertising, entertainment, marketing, reports, analysis, tv, publishing, media, content strategy, white paper, agencies, networks, and content
Locations
-
Primary
Los Angeles, CA 90291, US
-
New York, NY 10012, US
Employees at TVREV
Updates
-
"It's so important to have communities feel that they're represented and being spoken to. And I think the pay off is great for brands when you do that." #LatiNation's Gisella Fu-Ripp speaks with Alan Wolk in the latest from our “Why Advertising Is Shifting to Local” series with Madhive. Fu-Ripp explains LatiNation's mission to create content for the bilingual Latino community, specifically Gen Z and millennials, and the importance of localized, culturally nuanced advertising. Find out more: https://lnkd.in/giFEWHc2 Also, be sure to check out Tim Hanlon's latest Proximity column: https://lnkd.in/gJmeyYZZ
-
Watch KERV Interactive CEO Gary Mittman chat with Alan Wolk about how KERV's technology works on both shoppable and contextual, by reacting the way a human would.
"What we've trained our AI to do is to be able to react similar to a human's response. So we know happy and sad is very basic and far deeper than that is, is the real reaction of a human and how they would react to something, and being able to define that and create moments around that that are relevant to either shopability, ad placement or other forms of contextual value." KERV Interactive CEO Gary Mittman explains what makes KERV special, how it works and what the best use cases are in this latest video from our TVREV In Cannes series.
-
New Explain It To A Teen episode featuring Rohan Castelino of IRIS.TV up now. https://lnkd.in/gDT2Zwua subscribe https://lnkd.in/gXBg-trs
-
Check out the latest video in our series "Why Advertising Is Shifting To Local." This week Alan Wolk and Vica Founder and CEO Michael Shields talk about how Vica helps local advertisers leverage video advertising. Shout out to our sponsor Madhive. Check out the full story here: https://lnkd.in/gHxUCdev Also, don't miss the latest Proximity column from Tim Hanlon: https://lnkd.in/gz8V_4kV
-
TVREV reposted this
Teenagers ask great questions. No agenda. No ego. They just want to learn. Fun interview with a great kid asking the right questions. #advertising #careers #branding #cannes #gaming #tv #film #production The Cxmmunity Foundation
Tom Flanagan, Man of Many Talents, Explains Versatility to a Teenager — TVREV
tvrev.com
-
Don't miss Alan Wolk's Week in Review. He breaks down the finale to the Paramount and Skydance saga and takes on the NBA's deal with Amazon. https://lnkd.in/gyE_JWiA
Skydances With Paramount, The NBA Takes On Amazon — TVREV
tvrev.com
-
This week's Proximity kicks off our video series with Madhive "Why Advertising is Shifting to Local." Madhive's Luc Dumont and Alan Wolk sat down in Cannes to chat about reach extension and how Madhive is helping digital publishers.
-
Love producing thoughtful content with Evan Shapīro in this awesome series Big Data Brains!
Eye Spot On this episode of my LinkedIn series BIG DATA BRAINS, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. TVREV The Measure ESHAP
-
In 2024, the majority of Samsung Smart TV households start their TV viewing with streaming. This continued viewing shift is one of the reasons why Samsung Ads is revising the Rule of 40. Find out more in Alan Wolk's Thought Leaders Circle interview with Justin Fromm about Samsung's new report "Viewing Starts With Streaming." https://lnkd.in/gfKnjXsd
Breaking The Linear Habit: How Advertisers Can Win With Samsung’s Revised Take On The Rule Of 40 — TVREV
tvrev.com