TrustRadius

Webinars are boring. 𝐻𝑜𝑡 𝑡𝑎𝑘𝑒𝑠 𝑎𝑟𝑒 𝑛𝑜𝑡. 😈 Who better to deep-dive 🏊♂️ into our 𝟐𝟎𝟐𝟒 𝐁𝟐𝐁 𝐁𝐮𝐲𝐢𝐧𝐠 𝐃𝐢𝐬𝐜𝐨𝐧𝐧𝐞𝐜𝐭 data than the #B2B thought leaders featured in it? Their expertise will provide 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 #𝐆𝐓𝐌 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐞𝐚𝐦𝐬 𝐭𝐨 𝐚𝐝𝐚𝐩𝐭 to evolving buying behaviors and win. Join us for any of our upcoming #LinkedIn live sessions, linked in the comments below! #MarketingHotTake #HotTakes #B2BBuying #DisconnectReport

👉 Only 40% of reviews started on TrustRadius in 2023 were actually published. Why? 🧐 Because we're committed to ensuring all reviewers provide ✨ quality, candid opinions B2B technology buyers can trust. We vet reviewers and their recent product usage, as well as review quality and originality—no plagiarism or AI allowed. Haven't claimed your TrustRadius profile yet? It's free. 👏 Time to be where your buyers go for trusted product information. ✔️ Claim your profile today: https://bit.ly/3zxbiq8 #B2B #Reviews #ReviewsMatter #CustomerVoice #SelfServe #BuyingJourney

📣 Nominations are now open for this year's (Customer Advocacy Practice) CAP Awards by Captivate Collective. And, 🥳 we are 𝚟̲𝚎̲𝚛̲𝚢̲ excited to announce that alongside a passionate group of industry experts, our own SVP of Marketing and Community, Allyson Havener, is a judge for the awards. 👏 Captivate says this innovative vendor agnostic awards program is exclusively designed to honor and celebrate customer engagement that’s driving impact, for organizations and the customers who power them. 𝗖𝗔𝗣 𝗔𝘄𝗮𝗿𝗱𝘀 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 💠 Advocacy Program Brand 💠 Exceptional Advocacy Portfolio 💠 Advocate Engagement Campaign 💠 The Advocacy Mindset 💠 CS Advocacy Accelerator (a new category!) 💠 Lifecycle Advocacy 💠 Advocate of the Year Nominate yourself or a peer by the deadline: August 16. Learn more: https://bit.ly/3WF7vQD #CAPAwards #CustomerAdvocacyPractice #CustomerAdvocacy #LifecycleAdvocacy

Kathleen Booth drops some 🔥 fiery insights on what 'the essence of brand' is in this snippet. As the SVP of Marketing & Growth at Pavilion, Kathleen says 30% of their pipeline is from organic LinkedIn. 🤯 👏 This year's B2B Buying Disconnect Report: The Year of the Brand Crisis (created in partner with Pavilion) highlights just how important building up your brand is today. 👀 Watch the full interview with Kathleen, Pavilion Founder, Sam Jacobs, and our SVP of Marketing and Community, Allyson Havener for a deep dive into the report findings and how GTM teams can meet B2B buyers where they want to be met. 🎙️ The Year of the Brand Crisis & How GTM Leaders Can Adapt: https://bit.ly/3zyK5mR #YearOfTheBrandCrisis #Brand #BrandAwareness #GTM #GTMstrategies #OrganicGrowth

🕰️ The GTM Awards nomination deadline will be here before you know it—𝗝𝘂𝗹𝘆 𝟯𝟭! Know a GTM leader who deserves recognition in any of the following (you can also nominate yourself!): 💫 CEO/Founder of the Year 💫 Startup CEO/Founder of the Year 💫 CMO of the Year 💫 Startup CMO of the Year 💫 CRO of the Year 💫 Startup CRO of the Year 💫 CCO of the Year 💫 Startup CCO of the Year 💫 Rev Ops Leader of the Year 💫 Fractional/Advisor of the Year 🧑💻 Submit your nominations here: https://lnkd.in/gSV8mEKj Proudly brought to you by Pavilion + TrustRadius 💜 💙

🤓 Downstream buyer intent data + quality peer-validated content = 𝙡𝙚𝙖𝙙𝙨. 🤩 Now, that's some exciting math! After piloting our new Intent Driven Leads Program, a Fortune 100 customer said the unique and detailed content was a "game changer" and clear differentiator, plus that speed to market was the best out of any other partner. 🎉 Learn how you can drive demand and grow pipeline faster: https://bit.ly/3YkHjMs #IntentData #IntentDrivenLeads #LeadGen #DownstreamIntentData #Differentiation

🤔 How helpful are conversations for B2B tech buyers in their search for new products? 56% of buyers (71% enterprise) sought out a peer conversation during their buying cycle. Vendors estimated this number to be around 34%. 🤯 That's a big difference. Kathleen Booth, Sr. VP of Marketing and Growth at Pavilion, is no stranger to community and conversations. Check out her Trusted Insight on the matter. 👏 🧠 For more on how to overcome the year of the brand crisis, read our 2024 B2B Buying Disconnect Report, made in partner with Pavilion: https://bit.ly/3RRL9bM #YearOfTheBrandCrisis #B2B #B2Btech #SelfServe #BuyingJourney

Yesterday, we announced our new 𝐈̲𝐧̲𝐭̲𝐞̲𝐧̲𝐭̲-̲𝐃̲𝐫̲𝐢̲𝐯̲𝐞̲𝐧̲ ̲𝐋̲𝐞̲𝐚̲𝐝̲𝐬̲ ̲𝐏̲𝐫̲𝐨̲𝐠̲𝐫̲𝐚̲𝐦̲. 🎉 👏 Get a run-through of how it allows you to leverage our extensive buyer intelligence to generate high-quality leads in a webinar on Thursday, August 8 at 12 pm ET. 🎙️𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐰𝐢𝐭𝐡 𝐓𝐫𝐮𝐬𝐭𝐑𝐚𝐝𝐢𝐮𝐬 𝐈𝐧𝐭𝐞𝐧𝐭-𝐃𝐫𝐢𝐯𝐞𝐧 𝐋𝐞𝐚𝐝𝐬, will be led by our Director of Customer & Product Marketing, Grace Wells, along with our Head of Enablement, Katie Pariseau, and Lucidworks' VP of Global Revenue Enablement, Jaisy De La Cruz. Save your 💺 seat. If you can't make it to the live viewing, we'll send you the replay: https://bit.ly/3ycfFGF #IntentData #DownstreamIntentData #IntentDrivenLeads #LeadGen

🤩 Please join us in a very warm welcome to the newest TrustRadian, Anthony Todd Wilson, Sr. UX Designer. 🖌️ Todd is a multi-disciplined designer with 13 years experience and a love for music. In his spare time, he enjoys 🚵♂️ mountain biking and backcountry 🏂 snowboarding. Thank you for being a part of our team, Todd! 🎉

We know from our 2024 B2B Buying Disconnect report: The Year of the Brand Crisis, that #B2Bbuyers are relying more on their own prior experience (52%) with a product and consulting fewer resources when evaluating their technology purchases. In a 🌎 world where buyers seek information to back up a decision they’ve likely already made, vendors have fewer chances to change a prospect’s mind. That's why it’s crucial to build and maintain trust with every resource they seek out. In this live session on 7/25 with Founder and CEO at UserEvidence, Evan Huck, and VP of Marketing at UserGems 💎, Trinity Nguyen💎, we’ll dive into how you can drive new business by: 📈 building buyer confidence early in the decision-making process 🤑 🔍 tracking and nurturing brand champions—those who have had positive experiences with your product 🤩