Thrilled to be recognized as Ad Age Small Agency of the Year: Purpose at the Small Agency Awards tonight! This award is a testament to the sheer creativity and hustle of our entire StrawberryFrog team. Our folks punch above their weight, consistently delivering knockout results for big-name clients. https://lnkd.in/e_yDpprM #StrawberryFrog #SmallAgencyAwards #MovementThinking
StrawberryFrog
Advertising Services
New York, NY 16,650 followers
Renowned creative driven marketing agency, famous for Movement Thinking™.
About us
StrawberryFrog is the legendary marketing and advertising agency, creating ambitious futures for the world's most iconic brands. StrawberryFrog is the world’s only Movement Marketing agency providing clients with strategic and creative excellence and innovation. StrawberryFrog has been recognized as one Fast Company’s Most Innovative Companies. We are known for our unique approach to branding and marketing strategy, with a philosophy we call "Movement Thinking". Instead of traditional advertising methods, which may focus purely on the attributes of a product or service, Movement Marketing creates a social or cultural movement around a brand, connecting it with broader human values, emotions, and community behavior to mobilize your consumers and employees. This approach is designed to engage people on a deeper level, fostering loyalty and advocacy by aligning the brand's values with those of the customers. By doing so, StrawberryFrog seeks to not only sell a product or service but to also instill a sense of purpose and belonging among consumers, mobilizing consumers and galvanizing your employees. StrawberryFrog works on integrated campaigns that utilize a variety of channels and touchpoints, from AI, digital and social media to experiential and traditional media, to create a cohesive and powerful movement that resonates with the public. For more information, visit StrawberryFrog.com and on Instagram: @frogism
- Website
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https://www.strawberryfrog.com
External link for StrawberryFrog
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Cultural Movements, Brand Building, Anthropological research, Digital presence, social media, Creative excellence on all platforms, Comms architecture/planning, NPD development, Global brand stewardship, Advertising, Analytics. Global offices, movement makers, purpose branding, activating purpose, New York Advertising Agency, Brand building, Design, Brand identity, Content, Movement Inside, Movement Outside, Movement Marketing, Advertising , Advertising agency, Branding, and Employee Value Proposition
Locations
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Primary
60 Madison Avenue
Penthouse
New York, NY 10010, US
Employees at StrawberryFrog
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Scott Goodson
Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
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Maryam Banikarim 🗽🚕 ❤️
Managing Director @ Fortune Media C-Suite Exec: Tech . Hospitality . Media | Public Company Director | Trustee | Advisor I Creator I Speaker + Proud…
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Michael Mickl
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Chip Walker
Brand, Business and Cultural Strategist | Author | Keynote Speaker ➤ Activating and Actioning Purpose Based Brands
Updates
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When it comes to marketing the latest AI tools, it's important that we use the correct tone. Hear some tips from our very own, Chip Walker, Head of Strategy in this Campaign US article, "Big Tech is missing the mark when promoting new AI tools" right now.
Question of the Week: In the wake of backlash against Google’s Dear Sydney ad, showcasing its Gemini AI tool, experts weigh in on how marketers can get the tone right when marketing #AI products. Featuring Code and Theory's Craig Elimeliah, Metaforce's Allen Adamson, Digitas North America's Michael Manh, MullenLowe U.S.'s Griff Nuelle, StrawberryFrog's Chip Walker, Cognitiv's Jeremy Fain and CMO advisor Lola Bakare.
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“Our folks punch above their weight, consistently delivering knockout results for big name clients,” Scott Goodson, Founder and CEO, said. Those words rang true when we were named Ad Age Small Agency of the Year: Purpose, and they’ll continue to as we keep up this momentum. See more of what we can do at the link below. https://lnkd.in/gzT2cz4f #StrawberryFrog #SmallAgencyAwards #MovementThinking #AdAge #Purpose
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Tomorrow is the LAST DAY TO RSVP! We're throwing our Silver Anniversary Ball on October 10 to celebrate 25 years of Movement Making, and you don't want to miss it. RSVPs end soon, so head over to the link in our bio right now to get your name on our list! We’d love to have you there! RSVP now: https://lnkd.in/eJs2qkbb #StrawberryFrog #25YearsofMovements #SF25years #SilverFrog #25thAnniversary #MovementMakers
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It’s important that we leave words Gen Z doesn’t use anymore in the past if we really want to connect with their generation. Since communication styles across generations differ greatly, we need to understand each other to accomplish our business goals. That’s why we’ve asked our interns to help us understand their generation’s communication style. It’s safe to say, they ate that assignment. #StrawberryFrog #GenZSlang #Communication #GenerationGap #Ate
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Big thank you to the incredible team at Ad Age - Judann Pollack, Jack Neff, Tim Nudd Brian Bonilla and Sabrina Sanchez - for shining a light on the magic of Agencies like StrawberryFrog changing the game. You genuinely understand strategic and creative excellence. The power of rolling up sleeves. Agencies that hit way above our size for huge clients who prefer faster, smaller, challenger agencies than the big, bloated corporates. Here’s to those agency winners who hustle and remove all the things that lead to bad creativity.
Thrilled to be recognized as Ad Age Small Agency of the Year: Purpose at the Small Agency Awards tonight! This award is a testament to the sheer creativity and hustle of our entire StrawberryFrog team. Our folks punch above their weight, consistently delivering knockout results for big-name clients. https://lnkd.in/e_yDpprM #StrawberryFrog #SmallAgencyAwards #MovementThinking
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We’re ending the week on a high note as Ad Age Small Agency of the Year: Purpose! So grateful for Ad Age's feature, “How StrawberryFrog Builds Purpose Campaigns That Last.” Check out the article in our link below. https://bit.ly/3WmLFQm #SmallAgencyAwards #PurposeLedSmallAgency #StrawberryFrog
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StrawberryFrog reposted this
StrawberryFrog has been named Creative Purpose Agency of the Year by Ad Age and has won Gold. This award recognises their innovation and creativity in creating impactful and effective brand narratives. 🏆✨ #Marketing #Innovation #StrawberryFrog Scott Goodson
StrawberryFrog Named Creative Purpose Agency of the Year by Ad Age, Awarded Gold - Roastbrief US
https://roastbrief.us
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Most agencies have interns, but we have Tadpoles! This National Intern Day, say hello to Ellis Goodson, Finn O'Sullivan, Lucy Bickel, and Manoela Mota Rodembusch who joined us this summer. Hear from them why they wanted to join the Frogpond in the first of our Tadpole Talks series! #NationalInternDay #SummerInternship #TadpoleProgram #Frogpond #NextGeneration #FutureofAdvertising
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We’re ecstatic to announce our own Katelyn Diekhaus’ promotion to Senior Business Director! Our Frogpond is so grateful for her drive, proactivity, and ability to make the impossible possible. We’re thrilled to have Katelyn in this new role, and we’re so excited to see what the future holds for her! #StrawberryFrog #MovementInside #SeniorBusinessDirector
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