Refact

How can publishers craft taxonomy pages that improve SEO and UX? This issue's Back to Basics section provides 3 practical solutions to this common problem. You can also read about: 📍 Substack adds Polymarket’s betting embeds 📍 Perplexity agrees to pay publishers per ad-enabled source links 📍 The New York Times's Cooking app integrates with Instacart for easier shopping 📍 Media Company of the Week: Grist 📌 Back to Basics #2 - How to Get Taxonomy SEO Optimization Right for Publishers Dig in!

📌 Introducing Media Tech Report's Back to Basics series "Make the website better" sounds simple, but with so many technical opportunities, it's easy for it to feel less like a to-do list and more like an avalanche of everything you're doing wrong. Introducing Media Tech Report's Back to Basics series, where every week, we review one easy-to-accomplish solution to an extremely common problem. In this week's issue: 📍 Cookies don't crumble for Google Chrome 📍 The Guardian's new app helps with recipes 📍 Your beehiiv newsletter is now an app (or is it?) 📍 Media Company of the Week: LAist 📑 Back to Basics: "About" & "Editorial Policies" pages Continue reading 👇 #media #news #product #productdevelopment #website #newsroom #mediatech #beehiiv #newsletter #app #CRO #SEO

A deeper dive into Sherwood Media's radical approach to redefining editorial websites I explore Sherwood News's website to discover its strengths and weaknesses. Follow along for the results. Also in this issue: 📍 LinkedIn will roll out "Accelerate," its AI campaign builder 📍 WordPress 6.6 adds impressive new features 📍 beehiiv s Post Dashboard update adds new tools for creators 📍 A new cookie alternative from sports publisher Footballco 📍 Optimizely releases a SaaS CMS bundled with Visual Builder 📌 Company of the Week: Sherwood News Read on 👇

How did Industry Dive get over $100M in revenue with free B2B newsletters? 📍 Perplexity adds a new search feature and there's still no sign of respecting paywalled content 📍 TikTok Shop cuts down on promos 📍 Intent IQ is a new cookie-alternative ID tech 📍 Quark Software Inc.'s NextGen leverages Microsoft's AI for enterprise content automation 📍 Media Company of the Week: Industry Dive ⛏ Dig in! #perplexity #tiktok #newsletter #media #mediatech #adtech #content #b2b #ai #genAI #publishers

✒ O'Keefe Media Group creates excellent investigative journalism, but how do they deliver it? I reviewed O'Keefe Media Group's website for user experience and performance. Read the breakdown below. Also in this issue: 📍 Adobe Experience Manager gets a "content hub" 📍 Notion is the latest to offer AI-powered website builders 📍 Criteo’s research suggests Google’s Sandbox will decrease publishers’ ad revenue by 60% 📍 beehiiv buys Typedream after succesful funding 📍 Kontent.ai scores $40M in funding 📌 Media Company of the Week: O'Keefe Media Group Let's start. #okeefemedia #newsletter #product #media #tech #mediatech #beehiiv #cms #adtech #sandbox #copywriting #productdevelopment

"Success stories" can sound like corporate jargon, and I used to think of it as just a glorified synonym for "case studies." ☝ That is until we started creating success stories for our favorite clients at Refact. Working with Michelle Keefer, MA, MBA has taught me how storytelling (and yes, success-story-telling!) can be effective and even necessary in showcasing your clients' interactions and achievements. Check out this recent success story about CRE Daily, for example. 🔗 https://lnkd.in/g77kTdxU #storytelling #casestudy #successstories #copywriting #content

📌 What product strategies does The 19th deploy to get more sign-ups? Uncover the insights in this week's review of The 19th News.  Also in this issue: 💡 Meta's half-step into the Fediverse 💡 Substack adds monetization analytics for each post 💡 beehiiv has new paywall tools for creators 💡 Two product updates from Ghost 💡 WordPress 6.6 is (almost) here Let’s dive in! #newsletter #CMS #product #tech #media #wordpress #publishers #mediatech #news #monetization #productdevelopment

6AM City is Taking the Local Scene One City at a Time Discover how they launch #newsletters in new cities. Also in this issue: 📍 Google’s AI-powered #SERP look spells bad news for publishers 📍 New #adtech solutions for reducing carbon emissions 📍 LinkedIn's newsletter product is getting cool upgrades 📍 Substack released a smart #video clipping tool 📍 WordPress values and the 2024 mid-year project update Let's start.

Can local #newsrooms use data journalism to thrive in the age of Gen AI?  To answer that, I'll look Big Local News's contribution to small newsrooms across the country. Also in this issue: 📍 beehiiv shows off two new features with June product update 📍 Marigold-Sailthru releases powerful performance and growth dashboards 📍 Apple enters the ChatGPT camp 📍 Google Ad Manager now lets you place ads in emails (in beta) 📍 Ghost has introduced subtitles for each post 📍 Apple improves Mail with new features 💡 Media Company of the Week: Big Local News Let’s dig in! 🔗 https://lnkd.in/gkxXRvqY #datajournalism #data #news #media #mediatech #beehiiv #newsletter #esp #chatgpt #openai #genAI #product #tech

🔎 Analyzing theSkimm’s Google Ads copy to see how they use it to get millions of readers This week, Media Tech Report analyzes the super-successful #newsletter, the Skimm, is using Google Ads campaigns and good copywriting to power the media company's considerable revenue. ✨ Plus tech updates from the media industry: 📌 Intuit Mailchimp adds AI call-analysis tool to features 📌 Amazon Publisher Cloud + Amazon Signal IQ 📌 Apple News is a new favorite platform for publishers 📌 IAB Tech Lab on alternative IDs and transparency & Colossus accused of fraud Read it here, and remember to subscribe for more tech and product updates curated for media operators. 🔗 https://lnkd.in/gKQED-Fy #copywriting #googleads #adcopy #product #media #tech #mediatech #marketinganalysis