Pereira O’Dell is an independent creative agency that lives for the big swings. We believe that it’s in that pursuit of finding something bigger - something better than what exists - where we discover what really matters to people and brands. At Pereira O'Dell, we bring big ambitions to life. For the past 15 years, we’ve been pioneers at the intersection of technology, advertising and entertainment – and when these cultures collide, incredible things happen. We start by uncovering the Secret Brief: a dream for the brand so ambitious, you wouldn’t dare write it down in a marketing brief. We believe that the Secret Brief unlocks truths about people and brands. And then we bring it to life in the most unexpected way. Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell is a full-service creative agency with offices in San Francisco and New York. Clients include IHOP, MINI, Midea, Zelle, Adobe, and several brands under the General Mills umbrella. Pereira O'Dell has amassed over 100 respected Advertising and entertainment awards including Cannes Lions, Clios, D&AD, One Show, ANDY, Effie, and an Emmy Award.
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Our Chief Growth Officer, Mona Munayyer Gonzalez, shares some gems on keeping agency vibes high even when times get tough in her latest op-ed, "How to Make More Kool Aid." Get her take on leadership, vision, and how to foster resilience among your team, even when it feels like you can't seem to catch a win. Read it here via LBBonline - Little Black Book. #leadership #advertising
Our Chief Growth Officer, Mona Munayyer Gonzalez, shares some gems on keeping agency vibes high even when times get tough in her latest op-ed, "How to Make More Kool Aid." Get her take on leadership, vision, and how to foster resilience among your team, even when it feels like you can't seem to catch a win. Read it here via LBBonline - Little Black Book. #leadership #advertising
How do you showcase the heritage of a 50+ year old international brand, while making a mark in the Americas for the first time? During Cannes, our team sat down with AdForum's Mark Tungate to discuss Serviceplan Americas. We launched exactly one year ago, and in that time we've been named D&AD Independent Network of the Year, LIA Independent Network of the Year, and Cannes Lions #3 Independent Network of the Year. What is the secret to our success? Chief Growth Officer of Serviceplan Americas + Pereira O'Dell, Mona Munayyer Gonzalez, says it's no secret at all. View the full interview here: https://lnkd.in/g2Sr2DJh
During Cannes Lions, Pereira O'Dell's newly appointed Chief Creative Officer, Jason Apaliski spoke with Damian Fowler about many things... including why he's supportive of AI, "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. It's a tool that, if you can take advantage of now, you'll see the benefits." Listen to the full interview here via The Trade Desk's The Current Report 🎧 ⬇️
Extremely honored to have Co-Founder & Creative Chairman, PJ Pereira, featured in shots Icons + Innovators Series alongside some of our industry's most prominent creatives, production houses, and creative agencies. In this exclusive interview, PJ reflects on his favorite creative work from the past year, whether or not he thinks awards are important (👀) and his three-decade-long journey at Cannes Lions International Festival of Creativity. A special thank you to photographer, Julian Hanford for capturing the photos in this piece. Read the full interview, along with the rest of the Icons + Innovators series featuring our friends at The Mill, PRETTYBIRD, and more here ➡️ https://lnkd.in/eHtxZqED #canneslions #creativity #pereiraodell #pjpereira
Get to know newly appointed Chief Creative Officer, Jason Apaliski, who has been with us since day one, over 16 years ago. Jason shares his journey from ad school to leading our creative team, inspired by our co-founder PJ Pereira. His most ambitious goal? You'll have to find out. Dive into Jason’s vision, his take on leadership, and some of our latest groundbreaking projects for MANSCAPED, Bisquick, and more.
In honor of Pride, we welcomed Chris Edwards, an award-winning Executive Creative Director & Author, as our June #MissionAmbition speaker. He gave a talk, 'The Ultimate Rebrand' which is based on his life in advertising and his experience transitioning, back when the word "transgender" didn't even exist yet. If there's anyone to learn about BIG AMBITIONS from, it's Chris. Check out his book ➡️ Balls: It Takes Some to Get Some. https://lnkd.in/drYR7yhS
Cannes Lions International Festival of Creativity, here we come! 🇫🇷 Mark our sessions in your calendars and wish us luck! 📅 Tuesday, June 18th 10 AM | Chief Growth Officer, Mona Munayyer Gonzalez will be speaking with our partners at Ad Council about the impactful work we're doing around the Gun Safety Movement. 🙌 12:30 PM | Chief Creative Officer, Jason Apaliski will join our partners at MANSCAPED and Ruckus Films to highlight the "Love Your Boys" campaign, featuring Marcelo Kertesz, JJ Adler, and ADWEEK's Rebecca Stewart at Whalar House. 🪒 1 PM | Founder & Creative Chairman, PJ Pereira will speak at LBBonline - Little Black Book Beach on incorporating AI into agency offerings for their Meet Your M-AI-KER Series. 🤖 4 PM | Conversations with Today's Voices & Tomorrow's Visionaries, featuring a legendary cast: PJ Pereira, Tiffany Rolfe (she/her), and Rei Inamoto at Whalar House. 🌟 📅 Wednesday, June 19th 1:30 PM | Chief Growth Officer, Mona Munayyer Gonzalez will speak in The Female Quotient Equality Lounge about Fighting Burnout with Inclusion. 💪 4:15 PM | Mona Munayyer Gonzalez returns to the stage at MediaLink Beach with an exciting group: Lara Krug, CMO of the Kansas City Chiefs (!!!!), and Chief's Safety Justin Reid, discussing what it takes to build a truly ambitious brand. 🏆 📅 Thursday, June 20th 11 AM | PJ Pereira will host a #CannesLions Meet-Up called 'What Kind of AI Curious Are You?' where participants will discover their specific AI niche. 🦾 That's a wrap! Can't wait to see you there! 🌊 #CannesLions #CannesLions2024
Les garçons are headed to Cannes 🏖🥚🥚☀️! Stop by Whalar House on Tuesday, 6/18 @ 12:30 to hear how humor in advertising is making a comeback with MANSCAPED CMO Marcelo Kertesz, Ruckus Films Founder & Director JJ Adler, and our very own Chief Creative Officer, Jason Apaliski. https://lnkd.in/gepmSvgy
Tune in this Thursday >> Indie Agency News is hosting an #IndieWorkLive with MANSCAPED's Marcelo Kertesz, Pereira O'Dell's Jason Apaliski and Darbi Fretwell, and Ruckus Films' JJ Adler. They'll be doing a deep dive into "The Boys" and how it all came to life from creative brief ➡️ production ➡️ post ➡️ bringing it to life with an entire ecosystem (that includes Pete Davidson). You won't want to miss it. 🪒
The Boys. Oh, the boys. MANSCAPED took a big swing with Pereira O'Dell and, hoooo boy, did the world respond. We're incredibly stoked to welcome a veritable gaggle of folks to talk about this work and: ⭐️ How the brand decided to go this big and keeps pushing boundaries ⭐️ How the brief shaped up ⭐️ Creative decisions made along the way ⭐️ How a stellar production team did a ton of work behind the scenes ⭐️ Why humor matters and how it attaches to brand values We welcome Manscaped's Marcelo Kertesz, Pereria O'Dell's Jason Apaliski and Darbi Fretwell, and Ruckus Films' JJ Adler for a half-hour of fun, great work and likely a bunch of laughs. #indiework #indieswork