We recently sat down with Brad Smith, the host of "Wealth!" on Yahoo Finance to discuss the findings of our Spend Z report. Our Chief Communications Officer, Marta Bowles, revealed Gen Z's spending power is set to grow to around $12 trillion (USD) globally by 2030, and that this generation is poised to spend more than any before. What categories are they targeting, and how do their consumption preferences differ from other generations? Find out by checking out the full segment: https://lnkd.in/ecm4RatY Or by reading the Spend Z report here: https://lnkd.in/eAzHn3-j #SpendZ #GenZ #YahooFinance #FMCG #ConsumerBehavior
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Exciting news! 🎉 We have now integrated consumer panel data in NIQ Discover for a seamless user experience. You can now access high-quality, on-demand insights across 23 global markets, with advanced analytical tools and AI-driven features. This modern platform enhances data accessibility and user flexibility, empowering you to drive growth with actionable consumer insights. Read more, here 👇 https://lnkd.in/eBJXj7zF #ConsumerPanel #NIQFullView
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We're excited to announce the launch of our new home for tailored content that appeals to the FMCG industry's specific interests, needs, and challenges across markets today. Follow this page for more in-depth insights on the FMCG sector 👇
Welcome to the NielsenIQ FMCG LinkedIn page. The one thing we can be certain will never change is that the FMCG manufacturing landscape will be forever changing. There are many factors that make up the formula for success in the FMCG world, speed to insight, keeping up with technology and trends, data-driven decisions, and more. And while there’s a wealth of knowledge available at the speed of a search engine, finding real truths is akin to the proverbial needle in a haystack. What’s even more challenging is bridging the fragmentation in the available knowledge. Whatever your business intelligence needs are, powered by our extensive insight and technology we bring to you the Full View. The full view of the consumer, from expectation to spending. The full view of the retailer, from distributional optimization to achieving omnichannel balance. The full view of the market, from innovation to sustainability to health to seasonal trends. Whatever your need is, you don’t have to go further than this page right here.
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Are you up to date on the latest trends in beer, wine, and spirits? We've raised the bar with our expansive liquor channel, complete with geographic coverage for open states in the U.S. (and Washington, D.C.) NIQ BevAI experts Jon Berg and Kaleigh Theriault will share informative insights on the latest trends. 🍻 Register today: https://lnkd.in/dScEWYJT #BevAl #LiquorChannel
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Consumers' actions can differ from their words by up to 50%! Bridging this gap is crucial for business growth. Discover how to better predict consumer behavior in our latest report. Read more: https://lnkd.in/diPSzibc #BusinessGrowth #ConsumerBehavior #MarketResearch
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GfK celebrates 90 years and 1 year with NIQ! We're excited about the future and building a collaborative culture to achieve shared goals. Hear from Kalina Mitkova, our Head of Global Service Center & Operational Deployment Lead.
We're celebrating 90 years of GfK and the first anniversary of our combination with NIQ! Our team is energized by the possibilities ahead. We're committed to fostering a collaborative culture that leverages our shared vision for growth and industry leadership. Kalina Mitkova, our Head of Global Service Center & Operational Deployment Lead shares her mission! #TheFullView
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We're proud to sponsor the Packaging Recycling Summit by Packaging World! Join us to turn waste into value and build a sustainable supply chain. Connect with brands, suppliers, reprocessors, and MRFs to explore: ♻️ Recyclable design 🌍 Materials innovation 📜 Key policies Collaborative case studies Let’s make a real impact together! Register before August 2nd to save $200 and save an additional $200 by using code: PRS24SPONSOR https://lnkd.in/d46VZt-X #PRS24 #NIQData #Packaging #Sustainability #Recycling
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By 2030, Gen Z will make up almost 25% of the global population and will spend $12 Trillion. If you’re going to grow with Gen Z, you’re going to need a full view of what’s now and what’s next. Find out more in our new Spend Z report: 👉 https://lnkd.in/dPuSYGDp #SpendZ #GenZ #GenerationalSpend #ConsumerBehavior #TheFullView
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🚀 Exciting News! In China, we collaborated with JD Worldwide to unveil the 2024 White Paper on China Cross-Border Import Consumption Trends. Key Insights: 💲 Increased Spending: 36% of consumers are spending more on imports, with 56% paying a premium for quality. 📈 Market Growth: Discover emerging trends and insights driving China’s cross-border e-commerce. ✔️ Consumer Preferences: Top priorities include authenticity, quality, and efficient logistics. Explore trends across 10 major product categories and get actionable insights. Let's shape the future of cross-border e-commerce together. Download the full report now 👇 👇 👇 #JDWorldwide #CrossBorderECommerce #ChinaMarket #ConsumerTrends #MarketInsights
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We had an exceptional experience at #ETBWS, a pivotal event where innovation and action converged. 🌟🎤 Prashant Kolleri, Head of Consumer and Marketing Intelligence - India, unveiled the groundbreaking “Spend Z” report—a collaborative effort between NIQ, GfK - An NIQ Company, and World Data Lab to reveal the spending habits of #GenZ. Spend Z is tailored to assist retailers and manufacturers in the consumer-packaged goods (CPG) and tech and durables (T&D) industries in nurturing and maintaining loyalty among Gen Z consumers worldwide. Explore how these insights into Gen Z can drive your brand's success today and beyond. Download the full report here 👉 https://lnkd.in/giGRMTqb #ConsumerInsights #GenerationalSpend #TheFullView
Gaining visionary insights at #ETBWS – the crossroads of innovation and action. 🌟🎤 Excited to hear from Prashant Kolleri, Head of Consumer and Marketing Intelligence - India, NIQ at #ETBWS! 🌟 Know more: https://bit.ly/4aynuUL #ETBWS #BusinessWorldSummit #IndustryInsights #LeadershipForum #BusinessInnovation #GlobalNetworking