Consent. Control. Compensation. In the world of #generativeAI, that's all artists, including #voiceactors, are asking for. The article linked below illustrates the problem from a visual artist's perspective, but this easily applies to voice artists, too.
First, let me say that I believe AI voices or cloned voices aren't inherently evil. In fact, they can be a great tool. And, if the right agreements are put in place (and adhered to!) then AI voices can create new solutions and improve life for voice actors and voice consumers alike.
For example, I recently participated in a project where a company is providing synthetic voice devices to people who cannot physically speak. Their device will allow these people to have ~real-time conversations with other humans while sounding more natural than ever before. This is a great use case for AI voice cloning.
However, there have to be some limits in place. The National Association of Voice Actors (NAVA) a promoting these three points under their #fAIrVoices initiative:
🔵 CONSENT - My voice is a representation of me. My "likeness" if you will. Just like using a picture of someone without their consent isn't OK, using my voice, or a cloned version of it, without my consent isn't OK.
🔵 CONTROL - In the real world, if a job or an audition comes to me that promotes something with which I strongly disagree or is full of content with which I'm uncomfortable, I can just walk away. I can guarantee my voice won't be used to promote that content.
If an AI voice is used without my consent, who knows what "I" may be promoting to the world. And if I wouldn't say it in real life, I sure don't want an AI clone of me to say it to the world.
🔵 COMPENSATION - At the end of the day, artists should be paid fairly for the use of their work. "Fairly" is intentionally vague, as fairness has to be agreed with the artist and the customer. In fact, "fair" can be zero, if both parties agree. But with unauthorized AI voice cloning, the compensation becomes zero WITHOUT the artist's agreement, and that's not OK.
So again, I'm not anti-AI. I think AI voices can be a wonderful tool and the voiceover community should embrace the new technology. But it has to be used in a responsible, respectful manner, with the voice artists having consent, control and compensation.
What are your thoughts?