If you follow me on TikTok, you know that I am all about searching for period products on airplanes. I will literally bust down the walls of the bathroom cabin to try and find the big bulky pads. Don't worry, I don't break anything! These videos have racked up millions of views, perhaps representative of the obvious need for free period care to be available in flight.
And TRUST, that I am actively working behind-the-scenes to push for August to join in-flight offerings...perhaps 2024 is the year we have something finalized for it. But until then, I'll be making noise about needing tampons/pads in the sky!!
Talked about this with Suhanee Mitragotri for the Council on Foreign Relations!
https://lnkd.in/eafWgdpu
August had racked up VIOLATIONS on TikTok shop after trying to list our products there. Period care is a banned category...it still is. I'm not surprised though because frustrating restrictions like this are barriers we've/I've had to face for the last decade of my career online working in this period space. Talked about this and more with Katie H.Morning Brew!
I'm hopeful that it is changing though, and thankful to have the inroads that we do with the TikTok team. And hope that we're close to a much larger and more official TikTok shop launch in the near future.
https://lnkd.in/ezUBZFda
What's in my bag? My August tampons, of course. And I always try to carry extras for girly pops I might meet who need one or just want to try.
In good company with some other beauty faves, tysm NYLON!
https://lnkd.in/eCNfaFUt
One diagram, four ways to celebrate #PrideMonth AND support corporate climate action.
Meet four LGBTQIA+ owned brands that are walking the talk and taking accountability for their emissions: August, Open Water, WILDFANG, and SLEEP365® 🌈
Each company completed rigorous certification standards by measuring, reducing, and compensating for carbon emissions in order to become Climate Neutral Certified.
Want to celebrate Pride with purpose?
❤️ Amplify queer voices.
💛 Support queer businesses.
💚 Protect queer art.
💙 Center Climate Justice.
💜 Shop Climate Neutral Certified
p.s. Use our LGBTQIA+ filter on the Change Climate Brand Directory to easily find these brands, and the 330+ brands championing environmental stewardship.
#climatechange#sustainability
As we wrap up Pride Month, we're reflecting on the importance of gender inclusive language when talking about the menstrual experience💞🌈🩸🏳️⚧️
Shoutout to our partnerships this month: Taimi: LGBTQ+ Dating App who we collaborated on a specialty box of products (10% of proceeds are going to Point of Pride), No More Secrets Mind Body Spirit Inc. and GLSEN✅ All of these organizations are doing amazing things for marginalized menstruators seeking out education, wellness support and period products🩸
Happy Pride, this month and every month after!
p.s. here's a glimpse into #NYCPride: https://lnkd.in/esKRB2R7#ItsAugust#Pride#OnMyPeriod#InnerCycle#community
CELEBRATING 3 YEARS OF AUGUST PRODUCTS🎉
Nothing makes us happier than reading DMs or comments like: “I’ve never had a good experience with pads til I tried August”, or "my daughter & all her friends are actually EXCITED about getting their first period because of August" 🥹
We've said it before and we'll say it again: everything we do is for & by our community. Couldn't be more thankful to be on this journey to reimagine period care for EVERYONE who menstruates.
With love,
Team August
content + community, that's what it's all about!
Before we even launched products in June 2021, we had spent nearly a year growing our community (on Geneva) to ~1000 people who, first and foremost, were passionate about reimagining period care for ALL menstruators. We discussed period taboos, lack of education, and generational stigma. And, together, created content to share our learnings + invite more people to join the movement.
Then, as we developed our first line of period care, we polled this network and designed tampons, pads and liners to fill the identified gaps. Since June 2021 you'll see all the same destigmatizing content, just ft. our high-quality, easy-to-use, sustainably-minded products.
Content has been our everything: a way to connect, a way to market, and a way to grow.
(thanks for the shoutout Kait Stephens, honored to be mentioned in such good company)
Top E-commerce Voice 🛍️ | Helping hundreds of brands bridge offline & online commerce @ Brij 🔁 | Mama x2 👶🏼| Omnichannel Queen 👑 | Omnichannel Marketer Podcast Host 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor
Hot take: Brands are NOT in the product business, they are in the content business
Products are commodities.
You need to build a brand.
If you don’t believe me, go on Amazon and search for any product.
After page 1, if not sooner, you’ll see pages full of no name knockoff products.
Don’t get me wrong, great brands are selling on Amazon - as they should, but you need to build a brand to survive.
The recognizable products that you see people sharing on Instagram or on the shelves in retail are brands.
For example Jolie, August, poppi, Coterie, and Feastables.
And to become an IT brand, table stakes is having a great product.
But in a crowded market where cost of acquisition is higher than it's ever been, you need to be a content engine.
Content is the means to differentiate and build affinity that customers associate with your brand.
Take Liquid Death for example - the product is water - as generic as it gets.
But it pumps out hilarious meme images and videos in every social channel.
Which people find funny, entertaining, and joyful.
And if you are successful creating these emotional responses, people reshare the content creating a powerful viral brand flywheel.
That simultaneously drives awareness and distribution and costs a fraction of what a Meta ad with the same reach might deliver.
Shout out to all these brand's founders: Ryan Babenzien, Nadya O., Allison Ellsworth, Larissa K. Holmes, MrBeast, Mike Cessario#content#brand
Halfway through my drive across the country hosting meet ups and focus groups to talk to people about periods and August.
Hosted this morning in Lubbock, TX and currently making the 5 hour drive to Dallas for a meet up at Target 🎯 this evening!
Can’t wait to put everything I’m learning into practice. Big unlocks coming 🔑 #augusttarget
Our collab box with Taimi: LGBTQ+ Dating App launched on International Day Against Homophobia, Biphobia and Transphobia but we're carrying this initiative forward into June (& beyond) to provide support to EVERYONE who menstruates!
By purchasing this box, the support is being paid forward as 10% of proceeds go to Point of Pride🏳️⚧️ (a nonprofit organization providing life-changing healthcare access for trans folks)
Bring on June🌈
Founder & CEO at Hily – Dating App and Taimi – LGBTQ+ Dating App Proud to be Ukrainian 🇺🇦
When an inclusive LGBTQ+ dating app meets a leading menstrual-care brand, great collaboration happens🚀
Our latest partnership 𝐓𝐀𝐈𝐌𝐈 𝐱 𝐀𝐔𝐆𝐔𝐒𝐓, is a big step towards highlighting the importance of acceptance and inclusivity.
*10% 𝘰𝘧 𝘱𝘳𝘰𝘤𝘦𝘦𝘥𝘴 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘥𝘰𝘯𝘢𝘵𝘦𝘥 𝘵𝘰 Point of Pride, 𝘢 𝘯𝘰𝘯𝘱𝘳𝘰𝘧𝘪𝘵 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘭𝘪𝘧𝘦-𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘩𝘦𝘢𝘭𝘵𝘩𝘤𝘢𝘳𝘦 𝘢𝘤𝘤𝘦𝘴𝘴 𝘧𝘰𝘳 𝘵𝘳𝘢𝘯𝘴 𝘱𝘦𝘰𝘱𝘭𝘦.
Shoutout to Nadya O. and our amazing teams for bringing this to life.
