Great piece with Havas Play 🇫🇷's VP Augustin P��nicaud on Tiktok being utilized as a prominent platform for Olympic activations. Read below! #HavasPlay #PlayWithMeaning
🗞️ TikTok Olympics 🗞️ For Olympic activations, brands are turning to platforms other than broadcasting. In a recent Marketing Brew article, our VP Augustin Pénicaud explains how TikTok is becoming a key platform for brands during the Olympic Games. He discusses innovative strategies for engaging audiences in unique and impactful ways. 🔗 https://lnkd.in/dCtgh9N4 Thank you Marketing Brew 👋 Havas Play & Havas Media Network