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Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
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On July 18, cybersecurity company CrowdStrike experienced a technology outage that caused widespread disruption globally. The outage affected millions of Windows users, including banks, financial institutions and other businesses. Although the impact on the fashion sector was small, some brands were included in the mix, like Canadian footwear brand Aldo, which uses CrowdStrike technology.
When it comes to sustainable innovation in the fashion industry, Jamie Gersch is leading the charge as the Chief Marketing Officer of Rothy's, the San Francisco-based footwear brand renowned for its eco-friendly practices. With a rich background in retail, including her tenure at Old Navy and Gap, Jamie brought a wealth of experience and a fresh perspective to Rothy's when she joined in 2022. She joins us this week on the Glossy Podcast.
Fashion brands from luxury to sportswear have capitalized on the Paris Olympics with campaigns and collections, hoping to benefit from the billions of people watching the games. But the Games have also proven to be a time of disruption.
Team Glossy is out here in LA and ready for #GlossyBeautyPop ... are you? ✨
After 24 years, Ulta Beauty’s private label, Ulta Beauty Collection, would like to reintroduce itself. The existing brand, which first launched in 2000, is slowly being replaced with updated packaging and products on its website and in its stores. Following more than two years of development, the brand is gradually introducing its new Ulta Beauty Collection, which will have more than 700 SKUs. Some products have been edited out of the assortment, while certain hero products, like the brand’s $10 Juice Infused Lip Oil, have gained additional flavors based on learnings about consumer demand via social listening.
With Amazon expected to become the largest beauty retailer, with one report estimating it will take up 14.5% of the market share by 2025, many beauty brands are starting to launch storefronts on the online marketplace. This year alone, Clinique, Kiehl’s and Too Faced have all launched on Amazon. And 3-year-old antiaging skin-care brand Agency is the latest to join the ranks.
To mark the launch of its foray into personal and intimate care, L'Oréal-owned Kiehl's Since 1851’s tapped actor-comedian and “Broad City” star Ilana Glazer for a 360-degree campaign dubbed “Pubic Service Announcement.” The campaign promotes the launch of two products under its new Kiehl’s Personals collection: Ingrown Hair & Tone Corrective Intimate Drops and Over & Under Cream Powder Deodorant. In this piece by Sara Spruch-Feiner, we speak to Christine Cotter, and Steven Waldberg.
There was no shortage of tech-y hair-care tools on display at CosmoProf Beauty’s Las Vegas show last week, including dozens of devices that featured futuristic bells-and-whistles, surprisingly lightweight designs and tools lined with infrared light capability. As previously reported by Glossy, #CosmoProf welcomed more than 1,000 beauty companies and vendors to its 2024 Las Vegas show, including a mix of well-known and emerging brands. One of the largest trends on display was the bifurcation between the latest technology and a return to old-world beauty rituals. The former was led by the hair-care section in what could easily be called “the Dyson effect.” #haircare In this piece by Lexy Lebsack, we speak to Kristine Benglyan.
For fashion and beauty brands, telling a story that both cuts through the noise and conveys a powerful brand message has never been more challenging, or important. As the rules of marketing have changed, so too have the people behind the images, videos and ideas that have become fashion and beauty industry moments. That’s why, this year, we replaced our Top Marketers list with a group we’re calling Storytellers. View the full list here: https://buff.ly/3LGMa2W