📣 We are thrilled to announce our new partnership with Influential! 📣 Through our partnership, we'll be able to connect advertisers looking to integrate creators into their GSTV campaigns with Influential’s network of over 3.5MM creators, while Influential can extend its clients’ influencer campaigns from social media to GSTV’s 29K screens across the U.S. 🚙 Learn more from Ad Age: https://lnkd.in/g9cvENwg
About us
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. GSTV’s convenience and fuel partners include leading retailers like 7-Eleven, Arco, BP, Circle K, Chevron, Phillips 66, Exxon-Mobil, Gulf, KwikTrip, Marathon, Speedway and Sunoco.
- Website
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http://www.gstv.com
External link for GSTV
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Detroit, MI
- Type
- Privately Held
- Founded
- 2006
- Specialties
- advertising, marketing, and national video network
Locations
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Primary
1201 Woodward Avenue
Detroit, MI 48226, US
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7 Penn Plaza
Suite 704
New York, NY 10001, US
Employees at GSTV
Updates
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GSTV reposted this
We each need to be an “Architect of the Future”. This was the theme of the MMA Global CMO & CEO Summit this week in #Napa and I was thrilled to be a part of this discussion on innovation and “The Bold Growth Mandate”, on behalf of GSTV. Hot 🔥 takes and best quotes 👇: 💵 Don’t be afraid to invest in brand - "Use brand as a weapon" - "Driving favorability matters and the impact continues to grow" - We need to change how we think about audience strategy to not "mortgage the future of the brand" - “Weight the trade off between acceleration and growth" Credit: Andrea Brimmer, Vas Bakopoulos 😱 Marketing will never be the same again - "Whatever we think social media did to media, that is what social production is going to do to production" - "We are now in a generative era" - moving from curation to generation - Human “SME is what makes the magic” but if you don’t know what you are looking for, it won’t work - AI is for asking the “what and how”, human insight is needed for the “why" Credit: Shelly Palmer 💻 We cannot stand still with AI - AI is the “perfect digital assistant - a tool to get you started or on the backend as editor” and this is "the death of the blank page" - "Great change happens very slowly....then all at once” - The "rate of change is insane and we cannot understand that" - When debating if you have time/money - "consider cost of doing vs. cost of NOT doing" Credit: Rex Briggs, Omar Rodríguez-Vilá, PhD, Eric Hall, Kevin Roose, Casey Newton 📊 There is value beyond current measurement - “Marketing measurement tools keep changing because the landscape keeps changing" - Embrace "we cannot measure everything" - There is “no such thing as organic growth" - Understand how your “brand makes performance work harder" - CMOs and CFOs need to have a “shared language and vision for growth” and "align marketing metrics to true business impact" Credit: Vas Bakopoulos, Andrea Brimmer, Rex Briggs, Kay Vizon Overall, a wonderful few days of Informative discussions, meaningful connections and a beautiful location. I left inspired to find new and better ways of working and driving results for our clients.
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+7
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Let the games begin! 🏆 A few of our team members joined the Meal Marathon to help pack meals across the country this week to support Rise Against Hunger. We had a great time competing for team Food Fighters and are proud to sponsor a wonderful cause with Givsly! #OMGlympics
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The YMCA of Greater New York Golf & Gala was a hole in one! ⛳ We had a great time on the links with our friends from APEX. Thank you for joining us for an day of friendly competition for an important cause!
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Today, we celebrate heroes! ❤️ We are proud to be a media partner to NACS Foundation to help spread the word about 24/7 Day. 👩🚒 👮♂️ 👩⚕️ Learn more about how and why we celebrate local heroes at c-stores today on our blog: https://lnkd.in/gTZkxmfx #247Day #conveniencecares
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GSTV reposted this
We're proud to share our official TikTok Influential Awards highlight reel, capturing the dynamic energy of this unforgettable event during the Cannes Lions International Festival of Creativity. Watch as 12 visionary CMOs receive Gen Z-approved awards from extraordinary creators who are shaping the future of marketing. A giant thank you to our amazing partners at TikTok, as well as our sponsors from GSTV, Adobe, Kantar, and Smartly! #TikTokInfluentialAwards #Cannes2024 #InfluencerMarketing #CMOs #Creators
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Giving back 🤝 Good News On the newest episode of the Convenience Matters podcast from NACS, featuring our partner, Tank's Good News, Jeff Lenard and Tank Sinatra discuss the importance of good news and storytelling through memes. Listen now:
George Resch, aka Tank Sinatra, is the largest and most prolific meme creator on the internet and has been called “The Michael Jordan of memes.” In addition, “Tank’s Good News,” quick positive feel-good news stories, are delivered on GSTV at tens of thousands of convenience stores and gas stations across the United States. This week on #ConvenienceMatters, find out out Tank Sinatra uses laughter and good news to reach millions of people who follow his social channels and/or refuel at a convenience store. >>> https://bit.ly/3W6jPYv
Let’s Spread Some Positive News - Episode 449
traffic.libsyn.com
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It's a summer of giving back! A few members of our East Coast sales team headed to Coney Island last week to help clean up efforts at the beach. 🌊 We are grateful for the hard work our team members put into our communities inside and out of the office! #gstvsupports
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GSTV reposted this
🎉 Let's give a huge shoutout to GSTV for championing the fearless Food Fighters team - Omnicom Media Group, Outdoor Media Group (OMG), Outdoor Media Alliance (OMA), OMNet, Optimum Sports, Creo, OMG Outcomes, Hearts & Science, FanConnect, and Resolution Agency! With GSTV's sponsorship, OMGlympics is ready to dish out victories and spearhead hunger relief efforts around the world! 🌍🏆 #OMGlympics #WhereGivingTakesTheGold