Exit Five

There are now 3,000+ B2B marketing pros that have joined our community. Why join a paid community like this? Here are two reasons our staff copywriter (cough Dave Gerhardt) came up with that you can show your boss: 1) Tap Into The Wisdom of 3,000+ B2B Marketers The Exit Five community has become one of the top resources for B2B marketing pros looking for a sounding board outside of work. You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies. Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are. 2) It’s Like A Library Of B2B Marketing Questions & Answers If you have a question about B2B marketing, it’s probably already been asked in the Exit Five community. In addition to posting questions and joining in on discussions, you’ll be able to flip through over two years of group history to help you find answers about everything from ABM to MQLs to budgets to everyone’s favorite marketing memes. You can join today at exitfive dot com

The recipe for building momentum is something like this: - Focus on a few things and be really good at them - Do your research well - and then go pair this with sales and outbound But momentum isn’t the same everywhere. It's not easy to build in ALL markets internationally. It's important to remember that what you may easily scale in one market, you might have to start from scratch in another. And this may require doing the tough, unscalable work to gain traction.

Stop treating B2B landing pages the same as B2C. No amount of crazy CRO hacks will speed up purchase decision. Changing button colors won't cut it. When you picture a typical lead-gen landing page, you probably picture a form at the top, a headline, a blurb, and a "Download Now" or "Request a Demo" button. But Tas Bober says having a form right at the top of your landing page is like asking someone to marry you on the first date—scary, right? That's why it's so important to understand your customer's journey and build that trust BEFORE asking for commitment.

Staying ahead of the curve with a limited budget requires a different approach... In this episode, Dave sits down with Max van den Ingh, founder and CEO of Unmuted | B2B SaaS Marketing based in Amsterdam. Max and Dave Cover: - His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships - Challenges and advice for hiring in international markets - The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval Listen to the full episode anywhere you listen to podcasts, search Exit Five.

"There is no right or wrong way to be you." Take it from Kara Hardin, many of us walk around feeling like we don’t know for not knowing who we are, what we want, or how to engage meaningfully — both in our professional lives, and our personal lives. Kara says to: - Understand that there is no right or wrong way to be you - Gain awareness about your preferences, big and small - Start to know yourself so you can make decisions that reflect who you are both professionally and personally Listen to the full episode anywhere you listen to podcasts, search Exit Five.

Sure, the latest marketing motions have their place. But they don’t matter more than understanding timeless principles like: - positioning - messaging - crafting a narrative - understanding how to find the right customers - understanding how to get people to pay attention It is more important than ever to understand the timeless principles. Having a background on these things will make it easier to plug into new marketing trends and move faster.

As a job applicant and/or an employee, ask yourself these three questions: 1. What needs do I have as an individual? 2. What needs do I have as a professional? 3. Will the company I work/want to work for meet these needs? By answering these questions, you'll be better positioned to apply for and work in roles that reflect YOUR preferences, not just what you think you "should" want. *** In this episode, Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. They cover: - How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment - How to view change as a natural and positive part of business strategy, rather than something to fear - Practical advice on how to maintain meaningful connection and effective communication in remote work environments Listen to the full episode anywhere you listen to podcasts, search Exit Five.

Organize your LinkedIn campaigns by the messages you want to deliver, rather than just focusing on direct response. Messages are mostly commonly grouped in three different buckets: - Product updates - Social proof - Thought leadership For implementing demand gen, it’s a good practice to build out these different messages and use ads to deliver those messages to your audience. It’s all about building memory structures with people – or in other words, delivering the right message at the right time, in a way that connects to your audience.

“Spray and pray” does not work anymore –  everybody can do that now with AI. And now that the urgency to use AI has started to stick among marketers, it’s already being used to cut and paste, and put out less-meaningful messages to prospects. There’s a huge value in thinking about the customer in a more holistic view by bringing in automated, personalized orchestration and intent data and other signals. Listen to the whole podcast with Dave and Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. They cover: - The differences between Growth Ops and Revenue Ops (and where each is most effective) - Must-try direct mail strategies that go above and beyond to create memorable customer experiences - How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization Search Exit Five anywhere you listen to podcasts.

The Importance of Onboarding in Building a Community A crucial aspect of any successful community is the onboarding process. It sets the stage for how members will interact, contribute, and find value within the community. Some questions to consider: - Do your members understand the community’s purpose? - Do your members understand their role within the community and how they can enrich it? - Do your members know how to get the most value from the community? If the answer is no, it’s time to rethink your onboarding process. Ensure your members understand these key elements before they fully engage. This way, every member starts by contributing in the right ways which help build and grow the community.