In this new infographic from TechTarget and Enterprise Strategy Group learn what today’s buyer journey looks like, how different roles within the buying team engage with content, and tips for building a competitive advantage🏙️ Download it here: https://bit.ly/3Lm0C0S
Enterprise Strategy Group
IT Services and IT Consulting
Newton, Massachusetts 5,202 followers
About us
Enterprise Strategy Group, a division of TechTarget, is an IT analyst, research, validation, and strategy firm that provides market intelligence and actionable insight to the global IT community. ESG helps IT vendors, IT professionals, business professionals, and channel partners achieve business results through a comprehensive portfolio of market research and advisory services, consulting, technical performance testing, economic validation, and custom content solutions. We maintain ongoing analyst coverage in cloud platforms and services, converged infrastructure, networking, storage, data protection, cybersecurity, data management and analytics, systems management, enterprise mobility, and channels. Our firm was founded in 1999 with headquarters in Milford, MA and an analyst and client relations presence in Silicon Valley, CA.
- Website
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https://www.techtarget.com/esg-global/
External link for Enterprise Strategy Group
- Industry
- IT Services and IT Consulting
- Company size
- 51-200 employees
- Headquarters
- Newton, Massachusetts
- Type
- Public Company
- Founded
- 1999
- Specialties
- Strategic Consulting, Custom Content, and Research & Advisory
Locations
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Primary
275 Grove St
Newton, Massachusetts 02466, US
Employees at Enterprise Strategy Group
Updates
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With 51% of buyers in North America switching or adding vendors in the last 18 months, the stakes have never been higher⚡ Dive into TechTarget's 2024 Media Consumption Survey insights to discover how we can transform these stats into successful customer retention and acquisition strategies for a thriving business pipeline ✅ Find it here: https://bit.ly/4cYnBKA #TechTap #MarketInsights
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Ready to optimize your lead gen results? 🔨 🔧 Dive into our new e-book and uncover the secrets to enhancing your yields. Get your copy at https://bit.ly/3GoKc4o #b2b #leadgen #marketing
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Enterprise Strategy Group (ESG) is excited to announce the immediate addition of TechTarget Market Monitor to its Annual Research, Advisory & Intent Insights program. Market Monitor, powered by TechTarget Priority Engine, can help strategic decision makers organization-wide plan more successful product and go-to-market strategies and adapt to dynamic market shifts and buyer needs. In combination with ESG’s primary research and advisory services, this first-of-its-kind purchase intent analytics dashboard provides always-on intent insights to help product, business and marketing professionals: ✔ Evaluate market viability and new entry points for product development, ✔ Validate campaign targeting and ICPs, ✔ Identify content gaps and top topics for new content development, ✔ Understand which competitors are effectively engaging buyers, and more. Learn more: https://bit.ly/3zW06n8
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Enterprise Strategy Group reposted this
Ready to create content that truly resonates with your target buyers? ✅ In today's digital landscape, content creators must take what they know about buyers and the market, and then weave in the objectives of their organization to create impactful content💥 Dive into four ways to drive effective #content creation below👇
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To better understand the current state of generative AI in enterprise organizations, Enterprise Strategy Group surveyed 600+ IT and business decision makers involved in generative AI initiatives at their organizations 🗣️ Download the report here: https://bit.ly/3N5zpQD #b2b #AI #GenAI
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To compete successfully in today’s digital landscape, every marketing team must develop an effective content strategy 🌎 In this e-book, we’ll unpack common ROI barriers and breakthrough solutions for achieving ROI and strong engagement from your content-based programming ✅ Find it here: https://bit.ly/3RIsgbf
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Ready to meet the challenges of modern B2B sales?⚡ Dive into our latest e-book for insights into leveraging multithreading strategies to engage key stakeholders, utilize intent data effectively, and accelerate deals ✅ Download here: https://bit.ly/3vH9OYG
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In today’s digital environment, webinars can be an incredibly powerful tool 🚨 In this e-book, uncover 3 critical areas of webinar lead generation and how teams can optimize performance to successfully contribute to and grow pipeline: https://bit.ly/3k7Q76p
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Get the insights you need to reach buyers where they consume content 🌆 In this infographic, uncover where buyers are conducting their research, channels they prefer and tips to evolve your content distribution strategy. Download it here: https://bit.ly/3JWiVru
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