Duration Media LLC.

LUMA Blanc was off the charts! Thank you Partners Duration Media LLC., Yahoo, Google, and Sponsors Criteo, eyeo, LG Ad Solutions, OpenX, and TransUnion for joining us for our “over-capacity” event. Check out the best moments in our photo gallery. https://lnkd.in/edVWkcB7 #LUMAinCannes #Cannes2024 #Cannes

At Cannes last year, Duration Media sponsored a Carbon Emissions Measurement roundtable with Ad Net Zero. Our invited guests were a consortium of ad tech companies, brands, and agencies committed to set standards for the measurement of carbon emission reduction. Over the past year, we, along with everyone in that room in 2023, pushed and pushed the importance of standardized measurement and, last week, at #Cannes2024 the WFA, GARM and Ad Net Zero announced their suggested standards for measurement. This is a game changer! Here's why. Brands are required to report their carbon emissions by the EU, SEC, State of California, etc., and misrepresented data could subject them to massive fines. These standards will create several new 3rd party measurement companies who will follow the new standards to enable all companies to properly report to the governing bodies. Duration Media’s Sequency™ is the gold standard through both its curation of ONLY Highly viewable ad impressions but also through its reduction of carbon emissions by taking the average amount of bid requests (according to Jounce Media) from 135 to one! Everyone in our ecosystem…publishers, agencies, brands, SSPs, DSPs, etc., knows that we drastically reduced the data waste of duplicative bid requests but until last week, we couldn’t quantify it. So, today we are sending out an RFP to all potential 3rd party measurement companies to bid on how they can use the new standards to measure and quantify the Co2 that Sequency™ reduces from the digital media ecosystem. Interested? Please DM me directly to receive our RFP. #onlineadvertising #greenadvertising #cannes2024 #IAB #IABEurope ##adnetzero htts//https://lnkd.in/emAcWCwE

I heard this panel was amazing. Great job Brian Murphy

Thank you IAB, eyeo, and Sharethrough for joining Duration Media's Brian Murphy at IAB’s “The End of the Beginning” conference where we discussed the continued pressure on publishers to assume a large portion of programmatic's carbon footprint. Companies like Sharethrough, eyeo and Duration Media are bringing new solutions to the market to help publishers grow revenue while answering the call for carbon efficient ad inventory. Reducing data waste from unnecessary bid requests and non-viewable ads can make advertising perform better while reducing carbon emissions. Next up is Cannes Lions International Festival of Creativity where we will continue these important talks with adtech companies and publishers. See you there! #iab #digitalads #onlineadvertising #adtech

Don’t miss the IAB Tech Lab Summit next week! And make sure you you say hello to Brian Murphy, Duration Media LLC. Global CRO who is on a panel discussing How Publishers Can Win in the New Green Media Economy! You can have Purspose and Profit!

Join Duration Media LLC. next week for IAB Tech Lab's "The End of the Beginning." Our very own Brian Murphy will take the stage along with eyeo's Josh Cohen and Curt Larson from Sharethrough to discuss "How Publishers Can Win in the Green Media Economy" moderated by Hillary Slattery. See you there! https://lnkd.in/eRKsF-sd 

Join us at #canneslions2024. Duration Media LLC. invites you to an exclusive breakfast at the Cannes Lions International Festival of Creativity 2024 for insight into how publishers can balance Purpose AND Profit. With the new industry standard for measuring ad campaign emissions looming, publishers need to understand the impact and opportunity of this changing landscape. We invite publishers and ad tech companies on Wednesday, June 19, 2024 at 10am. Space is limited. To request an RSVP, please contact events@durationmedia.net. #cannes2024 #adtech #publisherROI #sustainability #digitalads

Duration Media is headed to Cannes 🏖 and we want to connect with other leaders in advertising sustainability. Does this sound like you? If so, we invite you to join Duration Media, Ad Net Zero, and the industry's sustainability thought leaders for a roundtable event on the State of Sustainability in Advertising on June 18 at noon. Space is very limited. To RSVP, please contact events@durationmedia.com. See you at Cannes! #sustainabilityadvertising #digitaladvertising

Duration Media LLC. is proud to be the Flagship Partner of LUMA Partners DMS West in Menlo Park November 9. This is the second year of Duration Media's annual commitment to sponsor the three best digital events in the business, LUMA's DMS West, DMS East and Cannes Blanc. Don't miss the main stage Sustainability panel at DMS West, moderated by John Osborn from Ad Net Zero Duration Media's Global CRO Brian Murphy will join Bob Lord from IBM, Erik Hovanec from Magnite and Christiane De Carvalho from Acxiom to discuss how MarTech and AdTech companies can combine Purpose and Profit. DM me to find out more about our sustainability ad tech Sequency™ that reduces carbon emissions versus selling offsets! Thank you Terence Kawaja and Conor McKenna for the opportunity to partner up with you and the LUMA Partners team. We are looking forward to seeing every one at DMS West November 9. #sustainability #adtech #DMSByLuma #adnetzero

Proud to contribute our vision on Sustainability.