We're thrilled to announce our latest partnership with Catalist, further democratizing access to high-quality voter data for progressive campaigns. Catalist Data powered by DSPolitical ensures that sophisticated data is accessible to more progressive and Democratic organizations, leveling the playing field for impactful digital campaigns. Read the full press release here: https://lnkd.in/g5ZZSSQW
DSPolitical
Political Organizations
Washington, District of Columbia 5,299 followers
Digital Targeting Perfected
About us
DSPolitical brings together the best data-driven targeting science with a multi-layered advertising strategy to help your campaign find the exact right people online every time. With the richness of television and the targeting ability of direct mail, your online advertising campaign will make a real impact on election day.
- Website
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https://www.dspolitical.com
External link for DSPolitical
- Industry
- Political Organizations
- Company size
- 51-200 employees
- Headquarters
- Washington, District of Columbia
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Digital Advertising, Digital Targeting, Political Advertising, Programmatic Advertising, Connected TV, Programmatic Audio, and Advertising Technology
Locations
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Primary
1133 15th St NW
Suite 800
Washington, District of Columbia 20005, US
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1111 Broadway
Oakland, California, US
Employees at DSPolitical
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Michael Bassik
Chief Executive Officer at Optimal
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Megan Anne Darby
Business Development Director DSPolitical
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Katy McKegney
Global Partnerships & Public Affairs
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Mark Jablonowski
President & CTO @ DSPolitical and Optimal | Driving Innovation in Digital Advertising and Political Technology
Updates
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The Democratic Party needs to promptly define Vice President Harris’s brand by setting her apart from President Biden. Industry experts like Mark Jablonowski, president and CTO at DSPolitical, share their insights on the best strategies to do so. From focusing on digital outreach to highlighting her background as a prosecutor, to emphasizing her support for abortion rights - read the full story from ADWEEK here 🔗 https://lnkd.in/gBi5jUWA
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It's almost that time of the year again! Applications for the annual DSPolitical Ad Grants Program will be opening soon. 🎉 For the FIFTH year in a row, DSPolitical is committing major resources to support local and state candidates. This year, we're boosting our support with $100,000 for down-ballot candidates. Our goal? To empower Democratic and progressive candidates across the country to win elections with powerfully targeted digital ads. Stay tuned on our social media, or sign up for our email list to be alerted when the application goes live.
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Political campaigns need to meet voters where the voters are — and for many, that is still X. But when it comes to advertising dollars, it's not the only platform for political messaging. Read more in this AP News article: https://lnkd.in/eRQTk_6E
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Google’s decision to retain third-party cookies highlights the unpredictability of our industry - and underscores the importance of having a trusted ad tech partner by your side to help navigate it. At DSPolitical, we’ll continue using cookies while they provide value, but they are just a small part of our robust identity ecosystem. https://lnkd.in/esYAVzVS
In shock decision, Google abandons third-party cookie deprecation plans
thedrum.com
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Congratulations to MaryEllen Veliz, our Quarterly Award Winner! 🎉 MaryEllen calmly and humbly takes on some of the most critical projects at DSPolitical. She brings the exact leadership and organization that DSPolitical needs. Thank you for all that you do!
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Staff Spotlight 💡 Deniece is the Senior Client Services Associate at DSPolitical. When asked about her favorite part of working at DSPolitical, she responded, "Working with like-minded people. While there's still a diversity of thought, I enjoy collaborating with mission-driven individuals whose values align with mine."
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In today's fast-paced political landscape, a well-executed media plan is crucial. To help you optimize your strategy, we've created a comprehensive guide, "Media Planning 101: Crafting an Effective Media Plan for Maximum Impact." This guide provides valuable insights and practical tools designed to elevate your campaign strategies and maximize your impact. 🔗 https://lnkd.in/eYtxxeSs
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MaryEllen Veliz, Director of Business Development at DSPolitical, showcased The Deploy Media Planner at the 2024 Netroots Nation New Tools Showcase! She took the stage with Mike Nellis from Authentic and Ashwath N. from Social Currant to discuss new tools being designed and built and the impact they’re having on campaigns and organizations. The Deploy Media Planner harnesses real intelligence to analyze your campaign’s budget, flight, audience, tactics, and goal– generating recommendations for achieving optimal reach and efficient media spend. Thanks to all who attended! #NN24
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We are excited to announce the release of our latest eBook, "Media Planning 101: Crafting an Effective Media Plan for Maximum Impact." Gain valuable insights and practical tools designed to elevate your campaign strategies and maximize your impact. Read now 🔗 https://lnkd.in/eYtxxeSs
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