Hot off of Google's recent decision to keep the third-party cookie, the latest episode of The Meaningful Media Podcast features our own Jamie Seltzer, Global EVP, CSA & Mx Analytics, exploring the implications of this reversal alongside Paul Bland and host Ben Downing. 🍪 Listen now! #CSA #DataTech #Cookies
In a special edition of The Meaningful Media Podcast, we unpack Google's wave-making reversal on third-party cookie deprecation. The good news is the exploration agencies and brands alike have been conducting into cookie-less alternatives is still relevant as we seek to improve digital marketing effectiveness. To unpack this development, host Ben Downing is joined by Jamie Seltzer, Global EVP, CSA & Mx Analytics, and Paul Bland, Chief Digital Officer, Havas Media Network London, to explore the implications of this decision for marketers, businesses, and the digital ad ecosystem. Listen NOW for insights into the rationale behind the decision, the challenges in finding cookieless alternatives, and strategies for leveraging first-party data and other new methods. Spotify: https://lnkd.in/e5_xbYtw Apple Podcasts: https://lnkd.in/ePhGfrxQ #MeaningfulMediaPodcast #MeaningfulMedia #Cookies