Catch+Release

🥉Hard work pays off. Huge congratulations to Team USA competitive swimmer Carson Foster on his outstanding bronze medal win in the 200-meter individual medley! 🏊 Carson’s dedication and perseverance led him to this incredible achievement at the Paris Olympics. Catch+Release is honored to have helped license childhood photos for this Comcast/ Xfinity spot. Here's to many more victories! ✨ #TeamUSA #BronzeMedalist #CarsonFoster https://lnkd.in/gvjijwjt

UGC! UGC! UGC! 🇺🇸 🏊♀️

🥇Someday is today. Huge congratulations to Team USA swimmer Torri Huske on her incredible gold medal win in the 100-meter butterfly at the Paris Olympics! 🏊♀️ Torri’s hard work and dedication paid off, and we’re so proud. Catch+Release is honored to have helped bring this Olympic spot to life for Comcast/Xfinity. Check it out and let the games continue! ✨ #OlympicChampion #TorriHuske #TeamUSA

📚 Eye-Opening Facts About Women in the Workplace 📚 Did you know that women who are perceived as highly competent are often seen as less likeable, while those who are very likeable are frequently viewed as less competent? These are some wild statistics that reveal the challenging double bind women face in the professional world. I recently revisited Chapter 3 of Sheryl Sandberg's "Lean In," titled "Success and Likeability," and it sheds light on these fascinating yet frustrating dynamics: 1. The Double Bind for Women: Women often face a "double bind" where success can make them less liked, while being liked can lead to perceptions of lower competence. It's a tough balancing act that unfairly penalizes women in leadership. 2. The Heidi/Howard Study: An experiment at Columbia Business School really highlights this issue. Students were given the same case study but with different names: "Heidi" and "Howard." Heidi was seen as competent but less likeable, while Howard was liked and respected. The only difference? Their names. 3. Gender Stereotypes: Society often expects women to be nurturing and men to be assertive. When women display leadership traits, they can face backlash for violating these gender norms, being perceived as less warm and more selfish. 4. Competence vs. Likeability Trade-off: There's a perception that women who are highly intelligent or competent are less nice, and those who are very nice are less intelligent. This stereotype creates additional hurdles for women aiming to advance in their careers. 5. Self-fulfilling Prophecy: These biases can lead women to hesitate in seeking leadership roles or asserting themselves, perpetuating the cycle of underrepresentation in leadership positions. 6. Importance of Mentorship: Sandberg emphasizes the crucial role of mentorship and sponsorship for women. Having mentors who believe in and support women's capabilities can help navigate these professional challenges and overcome biases. At Catch+Release, we're proud to be a women-founded and women-led company that actively challenges these biases. Our culture celebrates competence, likeability, and everything in between. We believe in supporting and uplifting each other, creating an environment where everyone can succeed based on their merits. 💪 #LeanIn #WomenInLeadership #GenderEquality #Mentorship #ProfessionalGrowth #CatchAndRelease

Katie Shanks and Lori Cook had an awesome time reppin for Catch+Release at the AICP (Association of Independent Commercial Producers) Award Tour in Los Angeles. We loved sponsoring the 360 Photo Booth. Congrats to everyone who took home awards! 🎉🏆

Our friends at GUT got creative with Philadelphia Cream Cheese, bringing unique recipes to life just in time for their latest campaign. From cream cheese in coffee to irresistible cheesecakes, this campaign has it all, featuring a catchy "Song of the Summer." Catch+Release worked side-by-side with Gut, curating and licensing amazing content in just three weeks. With 24 million views and counting, this fun and catchy spot is streaming on Spotify, Apple Music, and more. This insightful article by Katie Shanks breaks down how we helped make it happen. Check it out and you might get inspired for your next delicious snack! 🧀✨ #CreativeCampaign #CatchAndRelease #PhiladelphiaCreamCheese #GutAgency

🎉🎳 What a night! The season finale of the Madmen Bowling League 2024 was SO much fun. Congrats again to this year’s champs, team TiNY Lewbowski! 🫶🏽 Huge ‘Thank You’ to everyone who came out on Wednesday nights at Bowlero Lanes Chelsea Piers, making the reboot of Tom Christmann’s amazing league such a huge success. 🕺🏻🪩 ✨ We loved being the official sponsor and we can’t wait to see you at the lanes again soon! For now, re-live the night with this colorful recap. 🎥 by Ky Meyer + Narciso Palma | Kollective Media #MadmenBowling2024 #CatchAndRelease

and that's a wrap for the amazing Ad Age event! 🌟 My first event back into the advertising industry couldn't been better. Having this opportunity to make connections, hear valuable insights, and discuss exciting opportunities was truly remarkable. I got so inspired after watching the fantastic panels and one key takeaway from the event was the > importance of authenticity in storytelling. < Creating organic and meaningful connections is everything Catch+Release is proud of supporting and this reinforced my belief that we are on the right track to help these creatives. Thank you to everyone who made this event unforgettable. Keep creating! :) #AdAge #Storytelling #Authenticity #Creativity #TikTok #AI #Advertising #Learning #Inspiration #IndustryInsights

This weekend, I took on an incredible 20+ mile hike through the stunning landscapes of Colorado. 🏞️ Capturing and sharing these moments reminds me of the amazing potential of platforms like Catch+Release. Catch+Release is transforming content licensing by ensuring creators are fairly compensated. Unlike other platforms that pay creators pennies for broadcast spots, we value and reward creative talent properly. Imagine your content featured in the next big campaign for brands like Meta, Amazon, or Unilever—all while knowing you're being fairly paid. Creating an account is free, and you can easily connect your Instagram or upload directly from your phone. Join our creator community, where you can license your content and beyond. Support a platform that values creativity and fairness. Start your journey with Catch+Release today! #CatchAndRelease #ContentCreation #FairPayForCreators #JoinTheMovement

I just finished my 25th marketing channel audit (with the amazing marketing team at Catch+Release nonetheless!) and I'm sharing the template with you below👇. What started as a way to organize my thoughts for job interview... ... morphed into a tool I used for quarterly OKR and competitive intel snapshots ... and now has become a vehicle for go-to-market conversations with Cervin Ventures' portfolio companies. These audits aren't about pointing fingers. They're a mechanism for facilitating a data-driven conversation about a company's GTM motion -- and where we may be leading, lagging or need to figure out. Having completed 25 audits, I can tell you this structured approach will always find: 🏛 some marketing fundamental you overlooked 🧠 a competitor doing something very smart that warrants taking a look 🔬 areas for your team to explore and experiment Feel free to download the template from the comments and conduct your own audit today: https://lnkd.in/gF5QcTup And if you come up with new metrics, or ways to consistently measure competitive behavior, I'd love to hear your suggestions.