A great #product experience is critical to winning the hearts of #customers and influencing their repeat purchasing behavior. Do you want to talk about optimize your product to win consumers at the time of usage? Let's talk! 👉 https://lnkd.in/g6xxhk-w
About us
NIQ BASES is Success, Elevated. NIQ BASES blends innovative research technologies (such as evolutionary algorithms and predictive analytics) and client consulting to increase your brand performance. We help companies dramatically improve their outcomes, whether renovating an existing brand, driving new innovation, or developing new packs and advertising to grow your sales. Success, Elevated together: We do this by revealing new paths to success, elevated by superior foresight, unmatched behavioral data, and agile technology. Being part of NIQ, we are an equal opportunity employer that is committed to inclusion and diversity. Learn more about our career opportunities at https://nielseniq.com/global/en/jobs/
- Website
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https://www.bases.com
External link for BASES
- Industry
- Market Research
- Company size
- 10,001+ employees
- Type
- Privately Held
- Founded
- 1977
- Specialties
- Concept testing, New Product Development, Innovation Testing, Design testing, Packaging testing, Creative testing, Advertising testing, Forecasting, Market Research, Portfolio optimization, Pricing, and Idea testing
Locations
Employees at BASES
Updates
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"Let's continue empowering businesses with actionable strategies for sustainable growth." Go team!!! 🙌 Do you want to know more about us? Just click: https://lnkd.in/g-8zJqVH
Thrilled to have shared impactful insights with industry leaders in Mumbai and Gurugram, India! I recently had the privilege of discussing how agile strategies in pricing and portfolio management can drive significant revenue growth. It was an enriching experience to collaborate with Terence Colle and collectively guide marketers on harnessing the power of pricing for their brands. Key takeaways from our session included leveraging strategic insights to optimize portfolio performance, aligning pricing strategies with dynamic market conditions, and emphasizing the critical role of data based on consumer sentiments in navigating today's competitive landscape. A heartfelt thank you to everyone who joined us for this insightful discussion! Let's continue empowering businesses with actionable strategies for sustainable growth. Vidya Sen Vijay Udasi Chang Park Terence Colle Jaishree Agrawal Gautam Seth NielsenIQ BASES #RevenueGrowth #PortfolioStrategies #PricingPower #MarketingStrategy
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BASES brings the salt & lime to Innovation insights in celebration of National #Tequila Day! 🥃 🍋 😎 While total Tequila and #Mezcal sales grew 5.2% in the past 52 weeks, innovation sales dropped 22.3% to $60.74M, which may present an opportunity for new entrants. The top 3 contributors to innovation #sales represent a mix of Blanco, Flavored and Reposado varieties showing an openness to different styles. Connect with #BASES to learn more about Innovation Measurement and how we can help your brand: https://lnkd.in/gCz-DNVu #Innovation #Brand #BevAl
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"...value is not rational—it’s relative. Value extends far beyond any one factor. It can differ according to shopping trip (planned vs. impulse), the number of similar alternatives on the shelf, and even by timing and location." Check out the full report here! 👉https://lnkd.in/e-NuFVc9 #MindAndMatter #NIQFullView #ConsumerBehavior #BASES
Consumers don't always act rationally... They instead rely on heuristics (like possession and popularity). In our latest report, Connecting Mind & Matter, we highlight how understanding these mental shortcuts can predict behavior and open up new growth opportunities Check out the full report here! 👉https://lnkd.in/e-NuFVc9 #MindAndMatter #NIQFullView #ConsumerBehavior
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#Product performance is the number 1 driver to repeat purchase. Does your product deliver on product expectations and convey what matters most to consumers? At NIQ BASES, we help you optimize your product #performance to ensure customer success. Talk to a product development expert now 👉 https://lnkd.in/g6xxhk-w
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Feel confident in your innovation decisions. We are NIQ BASES and we offer you ✅ Up to 5x more success 📈 Up to +38% better concepts ❗ Up to +20% more share Are you ready to take the next step for your product innovation? Just click and get a demo...👉 https://lnkd.in/g-8zJqVH
Success is not only possible, it’s predictable.
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Do your innovations have the power to endure? 🤔 How can your brand attain stronger Innovation Vitality, delivering sustained growth in Year 2 and beyond? 📈 Sign up now! 👉 https://lnkd.in/gcQAXRyF Learn which growth factors matter most among top innovators in our upcoming webinar.
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BASES reposted this
Did you know 61% of items have low price elasticity? 🤔 Our experts Terence Colle (APAC Lead for Analytics & BASES) and Amrita Srivastava (Regional Director - APMEA BASES), spoke to this subject and more in their session: "Winning In-Store with the Right Assortment and Pricing Strategies." Additionally, Sunila G Benjamin (Director of BASES) led a thought-provoking discussion on "Creative Optimization in Store using NIQ Neuro." Connect with us to learn how neuroscience is enhancing in-store creativity and engagement! #RetailInnovation #PricingStrategy #Neuroscience #NIQInsights BASES
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🤔 Question: Are you ready to use #AI? And in a safe way? ✔ Answer: Sign up to our webinar and learn strategies for getting the most out of your AI tools: https://lnkd.in/gGMq4wJK #webinar #freewebinar #bases #tools
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Celebrate World Chocolate Day with some innovation insights! 🍫 Chocolate Confectionery is on a sweet streak! Sales have grown by 3%, showing continued consumer love for these treats. While innovation sales dipped (10%) compared to last year, they still reached an impressive $1.4B, demonstrating the ongoing excitement for new and exciting chocolate experiences. 🍫 Bitesize Chocolate has seen a delightful increase of +8% in innovation sales. 🍫 Among 1,875 new items, Reese's Big Cup Milk Chocolate Peanut Butter & Caramel 2.8 Oz innovation leads with value sales. Want more insights on the Confectionery & Snacks categories? Connect with BASES to learn more about Innovation Measurement and how we can help your brand: https://lnkd.in/gCz-DNVu #WorldChocolateDay #InnovationInsights #Snacks #Confectionery
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