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American Marketing Association
Non-profit Organizations
Chicago, IL 325,053 followers
The American Marketing Association is the essential community for marketers.
About us
As the largest community-based professional marketing association in the world, the American Marketing Association is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. We're home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
- Website
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http://www.ama.org
External link for American Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Nonprofit
- Founded
- 1937
- Specialties
- Marketing thought leadership, Career advice and advancement, Marketing magazines and journals, Professional development and training, Professional Development, Marketing Training, Networking, Education, and Undergraduate Organization
Locations
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Primary
130 E. Randolph St
Floor 22
Chicago, IL 60601, US
Employees at American Marketing Association
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Rick Kendall
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Jim David
Director of Digital Marketing
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Dr. Roberta Giannini
Business Scholar | Innovation & Strategy-Driven Technologist | Featured Speaker | Advisor
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Frank Mendoza, MBA
Driving Org Transformations & Innovation with actionable AI and Data Analytics Strategies | AI Strategist and Product Manager
Updates
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Virtual Conference: Content Marketing 📅: September 9-10, 2024 | 10:00 a.m. - 1:25 p.m. CT 🎫: Free! This free virtual event is designed to equip marketers with the skills to craft and distribute compelling content that resonates with audiences, builds trust, and drives profitable actions for long-term brand success. Register here 👉 https://lnkd.in/gWRwQFxe #ContentMarketing #ContentStrategy #VirtualConference #VirtualEvent #FreeEvent #ContinuedLearning
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American Marketing Association reposted this
❗ Attention Etsy sellers: If you enjoy your work, you're probably not charging enough. A new Journal of Marketing study finds buyers are more interested in and are willing to pay more for products or services that the seller enjoys producing. Peer-to-peer marketplaces like Etsy, Fiverr, and Upwork are some of the fastest growing businesses in the world, and compared to more traditional marketplaces, long-established signals of quality such as brand name are less relevant in these spaces. What should peer-to-peer sellers say about themselves and their production processes in their bios and product descriptions? This new research reveals that one of the best things sellers can mention is that they enjoy their work. The study finds that potential buyers are more likely to choose and pay more for products and services that sellers enjoy producing. This occurs because buyers see production enjoyment as a signal of a high-quality product or service. Despite this, sellers in peer-to-peer marketplaces rarely talk about their production enjoyment. Surprisingly, sellers also charge lower prices for products and services they enjoy producing. In other words, people who enjoy their work seem to be selling themselves short. So if you enjoy what you do, make sure you tell people! By Anna Paley, Rob Smith, Jake Teeny, and Daniel Zane #consumerbehavior #willingnesstopay #pricing #peertopeermarkets #marketing #marketingresearch #Etsy
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Explore the impact of customer-centric marketing! Imagine two brands: Brand A focuses on standard marketing, while Brand B highlights real customers, offers educational tips, and partners with trusted influencers. Brand B's approach demonstrates the power of putting customers at the forefront. Tips for how to build a customer-centric strategy: ✨ Capture Insights: Use social data to understand your audience deeply. 📈 Showcase Real Customers: Feature their stories and feedback. 🤝 Prioritize Social Care: Respond promptly and personally on social media. 👀 Monitor Competitors: Stay ahead by tracking industry trends and gaps. Transform your marketing by making your customers the star. Dive into these strategies and more from Sprout Social, Inc. 👉 https://bit.ly/4cVTbIQ #CustomerCentric #MarketingStrategy #BrandLoyalty #SocialMedia #CustomerExperience
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Building a strong brand presence can significantly impact your website's authority and search engine rankings. When reputable sites link to yours, Google may view your site as more authoritative, potentially improving your search visibility. Here are some strategies to consider for building a brand that attracts valuable backlinks: ◼️ SEO: Increase your visibility in search engine results pages through effective optimization. ◼️ Social Media Management: Expand your reach and engage with audiences on various social platforms. ◼️ Digital Advertising: Promote your brand strategically in relevant locations. Influencer Marketing: Collaborate with influencers to enhance your brand's exposure. ◼️ Guest Blogging: Write authoritative posts for relevant sites within your industry. ◼️ Content Marketing: Develop and distribute content that enhances your visibility and authority. ◼️ These efforts contribute to a flywheel effect in link building: acquiring more links boosts your authority and visibility, making it easier to secure additional links in the future. For more insights on link-building strategies, Semrush has outlined 10 approaches to help you obtain quality backlinks. Explore their recommendations to refine your strategy 👉 https://lnkd.in/gu5iGw5M 📸: Growtika on Unsplash #LinkBuilding #SEO #BrandBuilding #DigitalMarketing #ContentMarketing #InfluencerMarketing #SocialMedia
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Technology companies must determine "what to sell" before answering the "how to sell" question for innovation, according to research from the AMA Journal of Marketing. Read the full article here 👉 https://bit.ly/3xkgwRy ✏️: Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch, “A Theory of Product-Form Strategy: When to Market Know-how, Components, or Systems?” Journal of Marketing
Choosing the Right Sales Approach: Know-How, Components, or Systems
https://www.ama.org
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Short-form videos are emerging as a key trend for 2024, with 73% of consumers preferring these concise clips for learning about products. According to HubSpot’s State of Marketing Report, 56% of marketers plan to invest significantly in short-form video this year. This growing preference is partly due to shrinking attention spans, now averaging just 47 seconds. Short-form videos cater to this trend by delivering engaging content in a brief format. Explore the reasons behind this shift and how short-form videos are shaping marketing strategies via the article link below! For more insights, refer to HubSpot’s State of Marketing Report: https://bit.ly/3i7rlPP #MarketingTrends #ShortFormVideo #ConsumerBehavior #MarketingStrategy
The Psychology of Short-Form Content: Why We Love Bite-Sized Videos
blog.hubspot.com
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🏅 The opening ceremonies kick off today, July 26! For all the latest on marketing—brand promotions, TV ratings, athlete endorsements, and social media highlights— Ad Age has you covered ⬇️ https://bit.ly/4c07fjq
Tracking Olympics 2024 marketing news
adage.com
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We're Hiring a Social Media Intern! ✨ If you’re a college student with a passion for social media and marketing, this is an excellent opportunity to gain valuable experience, work remotely, and contribute meaningfully to our team. Explore the job description and apply today to join us! ⬇️ https://lnkd.in/e6K6y8nr #SocialMediaIntern #FallInternship #MarketingCareers #JoinOurTeam
Social Media Intern (Remote Opportunity)
job-boards.greenhouse.io
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Unlock the Secrets of Building a Powerful Brand! ✏️ Are you ready to master the art of branding? Join our virtual training to discover the essential steps to create and define a brand. You'll walk away with clear visual and messaging guidelines to refine your advertising, communication, product development, and more! Core Components of Branding 📅: September 5, 2024 | 10:00 a.m. - 12:00 p.m. CT ✍: Kevin Namaky, Chief Executive Officer of the Gurulocity Brand Management Institute ⭐ Special Collegiate Member Price: $49 (Regular price: $149) #Branding #AMATraining #MarketingTraining #BrandStrategy #MarketingWorkshop #BuildYourBrand
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