📅 FREE Info Session: GenAI Certification for Advertising Are you looking to enhance your advertising skills with generative AI training? Join us for a FREE information session hosted by The 4A's to preview our upcoming certification program. Date: Monday, July 29 Time: 1:00 - 1:30 PM ET Facilitator: Pedro Laboy 🔗 To get the Zoom link for the info session, learn more and register for the program, visit https://bit.ly/3YgpjTl During this 30-minute info session, Pedro Laboy will provide a comprehensive overview of the GenAI Certification for Advertising program starting on Aug 5. It’s a perfect opportunity to understand how this certification can benefit your work, career and organization, and to ask any questions you might have. 4A's Learning Institute #AI #GenAI #GenAICertification #training #professionaldevelopment #careergrowth
About us
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
- Website
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http://www.4as.org/
External link for 4A's
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- leadership, advocacy, guidance, and consulting
Locations
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Primary
25 W 45th St
16th Floor
New York, NY 10036, US
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1707 L Street NW, Suite #600
Washington DC, 20036, US
Employees at 4A's
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Brian Duggan
Founder: Citizen Science for Health; patient advocate for brain health. Also founded: Agemarker.com, Building Alliances, ConferenceBites. Background…
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Jeanette Palmer
SVP, Member Engagement & Development, Eastern Region
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Barry Wacksman
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Michelle Edelman
Partner l CEO at PETERMAYER
Updates
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🌐 Unlock a world of insights to stay competitive with a 4A’s membership! 🚀 Gain access to industry standards, best practices and exclusive benchmarks that inform decisions across your entire business. 💡We're committed to supporting you on your journey of excellence! 🌟 Explore 4A’s Benchmarks, Guidance + Reports to stay ahead in the game. 👉 https://bit.ly/3WCPt1d Not a 4A's member yet? Join a community of 600+ agencies who benefit from our guidance, resources, training, advocacy, consultation and more: https://lnkd.in/e94CeURr
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4A's EVP of Media, Tech and Data Ashwini Karandikar weighs in on Google's reversal on plans to eliminate third-party cookies. "Nothing really changes from the path to the cookie deprecating," she says. "Chrome will still deprecate the cookie, except now via the user choosing to do so instead of Google insisting on it.” Learn more in this story by Garett Sloane on Ad Age: https://bit.ly/4bZZ5ri. #thirdpartycookies #cookiedeprecation
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🌍✨ Discover how our Government Relations practice plays a vital role in helping our members navigate complex issues. 4A's Executive Vice President of Government Relations & Sustainability Alison Pepper highlights a few ways we support members and empower them to thrive: 🌿 Advocating for our members' interests at all levels of government and across the industry 🌿 Helping members navigate regulatory challenges and policy changes 🌿 Ensuring our members have a voice in shaping the future of the agency industry Watch now and hit subscribe to stay in the know with the latest: https://bit.ly/3yddy5o #GovernmentRelations #Advocacy #4AsChannel #YouTube #Legilslation #Privacy #Policy
4A's Government Relations & Sustainability
https://www.youtube.com/
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In the latest edition of #NoteworthyAINews Jeremy Lockhorn takes a look at the heated AI-powered search race, recently released large language models and why companies are increasingly favoring mid-size GenAI models, tips from the creator of the fake Volvo ad made using AI and more. Want to stay on top of what's happening in the AI world but hard-pressed for time? Just follow our weekly roundups. #4AsNoteworthyNews #AInsights
NOTEWORTHY NEWS: OUR TAKE ON THE LATEST AI/GENAI NEWS
4A's on LinkedIn
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🚀📚 Explore Our August Offerings from the 4A's Learning Institute! 📚🚀 Discover a range of courses designed to elevate your skills this summer. There's something for everyone, so don't miss this opportunity for growth and learning! Courses and Workshops: 🔹Agency Communications Certification 🗓️ 4-Week Workshop Starting August 1 | ⏰ 3 - 4:30 PM ET 🎙️ Meet the Facilitator: Gary Duke 🔹Generative AI Certification for Advertising and Marketing Professionals 🗓️ 4-Week Workshop Starting August 5 | ⏰ 1 - 3 PM ET (First session: 1 - 1:30 PM ET) 🎙️ Meet the Facilitator: Pedro Laboy 🔹Attracting and Securing Your Ideal Clients 🗓️ Virtual Workshop | August 13 | ⏰ 1 - 3 PM ET 🎙️ Meet the Facilitator: Rachel Huff 🔹Embracing Conflict During the Creative Process 🗓️ Webinar | August 14 | ⏰ 1 - 2 PM ET 🎙️ Meet the Facilitator: John McGonigle 🔹Team Leadership August In-Person Cohort 🗓️ 2-Day In-Person Workshop | August 14 and 15 | 📍 NYC 🎙️Meet the Facilitator: Michele Mavi 🔹Defining Your Leadership Style 🗓️ August 20 | ⏰ 1 - 3 PM ET 🎙️ Meet the Facilitator: Kristin Bloomquist 🔹Conflict Resolution Essentials 🗓️ Virtual Workshop | August 21 | ⏰ 1 - 3 PM ET 🎙️Meet the Facilitator: Michele Mavi 🔹4A's Media Essentials: From Chaos to Clarity 🗓️ 4-Week Workshop Starting August 22 | ⏰ 3 - 5 PM ET 🎙️ Meet the Facilitator: judy franks 🔹The Behavioral Science of Sustainability 🗓️ Virtual Workshop | August 28 | ⏰ 1 - 3 PM ET 🎙️ Meet the Facilitator: Richard Shotton Learn more: https://bit.ly/3LAWtph #4AsLearningInstitute #ProfessionalDevelopment #CareerGrowth #LearningAndDevelopment #AugustCourses #MarketingCourses #AdvertisingCourses #Leadership #MediaEssentials
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🚀📚 Explore Our August Offerings from the 4A's Learning Institute! 📚🚀 Discover a range of courses designed to elevate your skills this summer. There's something for everyone, so don't miss this opportunity for growth and learning! Courses and Workshops: 🔹Agency Communications Certification 🗓️ 4-Week Workshop Starting August 1 | ⏰ 3 - 4:30 PM ET 🎙️ Meet the Facilitator: Gary Duke 🔹Generative AI Certification for Advertising and Marketing Professionals 🗓️ 4-Week Workshop Starting August 5 | ⏰ 1 - 3 PM ET (First session: 1 - 1:30 PM ET) 🎙️ Meet the Facilitator: Pedro Laboy 🔹Attracting and Securing Your Ideal Clients 🗓️ Virtual Workshop | August 13 | ⏰ 1 - 3 PM ET 🎙️ Meet the Facilitator: Rachel Huff 🔹Embracing Conflict During the Creative Process 🗓️ Webinar | August 14 | ⏰ 1 - 2 PM ET 🎙️ Meet the Facilitator: John McGonigle 🔹Team Leadership August In-Person Cohort 🗓️ 2-Day In-Person Workshop | August 14 and 15 | 📍 NYC 🎙️Meet the Facilitator: Michele Mavi 🔹Defining Your Leadership Style 🗓️ August 20 | ⏰ 1 - 3 PM ET 🎙️ Meet the Facilitator: Kristin Bloomquist 🔹Conflict Resolution Essentials 🗓️ Virtual Workshop | August 21 | ⏰ 1 - 3 PM ET 🎙️Meet the Facilitator: Michele Mavi 🔹4A's Media Essentials: From Chaos to Clarity 🗓️ 4-Week Workshop Starting August 22 | ⏰ 3 - 5 PM ET 🎙️ Meet the Facilitator: Judy Franks 🔹The Behavioral Science of Sustainability 🗓️ Virtual Workshop | August 28 | ⏰ 1 - 3 PM ET 🎙️ Meet the Facilitator: Richard Shotton Learn more: https://bit.ly/3LAWtph #4AsLearningInstitute #ProfessionalDevelopment #CareerGrowth #LearningAndDevelopment #AugustCourses #MarketingCourses #AdvertisingCourses #Leadership #MediaEssentials
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🌟 Don't Miss StratFest 2024 in NYC! 📅 October 1, 2024 | 📍 New York City Unlock the connection between creativity and commerce at StratFest 2024! This year’s theme, 'Lingua Franca,' bridges the gap between insight and action with top-tier presentations and engaging workshops. Featured Speakers: 🎤 Jonathan Halvorson, MBA, SVP Consumer Experience & Digital Commerce, Mondelēz International 🎤 Juie Shah, Group Strategy Director, DDB Chicago, Inc. 🎤 David Matathia, Head of Strategy, Fitzco 💡 Agencies, invest in your talent by sending your strategists to learn, engage, and bring back innovative ideas! 👉 Register Here: https://bit.ly/3S6ekrt #StratFest2024 #CreativityMeetsCommerce #InvestInTalent
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Can AI help advertisers deliver personalization with a point? 4A's SVP, Creative Technologies and Innovation Jeremy Lockhorn notes three key challenges related to AI-driven content personalization, but is optimistic that AI-powered personalization at scale is possible. Read more in this feature by LBBOnline's Ben Conway: https://bit.ly/3Yj0PIZ For the latest guidance and resources for agencies, bookmark the 4A's AI/GenAI Hub: https://bit.ly/4d1qFpG
Can AI Help Advertisers Deliver Personalisation with a Point? | LBBOnline
lbbonline.com
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In a recent d'Vinci Interactive podcast, 4A's EVP Talent, Equity and Learning Solutions Cathy Chan Butler spoke to Luke Kempski and Susan Cort. The conversation explored how the 4A's supports industry professionals on their career growth journeys through comprehensive training programs for all levels, the recently launched GenAI Certification program, future plans to provide busy professionals greater flexibility and more. Cathy discusses how the 4A's approach of integrating talent development, equity, and learning emphasizes creating inclusive environments that address the career development needs of diverse groups, fostering a more equitable industry. Listen to the podcast here: https://bit.ly/3SntcSu Check out the 4A's Learning Institute's latest and ongoing offerings here: https://bit.ly/3LAWtph #4AsLearningInstitute #professionaltraining #careeradvancement
Innovating Member Learning and Industry Development
dvinci.com