The Invoca integration for Facebook uncovers true performance for calls driven by Facebook ads and then allows you to use that data to create more effective audiences for future social advertising campaigns. 

Without proper call attribution from your social media platforms, you can’t accurately optimize your social media ads. Invoca’s integration with Facebook enables you to automatically detect the disposition calls from your ads. This gives you the data you need to see which ads and audiences are driving sales on the phone, so you can optimize them to drive more leads and sales. The Facebook integration also enables you to use conversion data from phone calls to automatically build and expand lookalike audiences, so you don’t have to export data manually between the platforms.

See how to drive higher ROAS with Invoca’s suite of integrations for social advertising platforms.