Weāre excited to have Allen Abbassi, Fender Director of Product Management for electric guitars and basses, onboard to give you a deeper look at the nearly 80 models the company is bringing to the re-energized Player II series.Read More
The new Zildjian Z Custom line offers hi-hat, ride, crash and China cymbalsāall forged for power, projection, cut-through-the-mix brightness and superhero-like indestructibility, and embellished with stunning hammered star icons.Read More
Founded by Alicia Keys and members of her team, and fueled by the Annenberg Inclusion Initiativeās research on gender disparity in music, She Is the Music is actively investing in a future where women are equally represented in not only production and engineering but songwriting and every other facet of the industry.Read More
Doug West (Mesa/Boogie) and Mat Koehler (Gibson) share how the Falcon project kicked off, as well as its design strategy, tone challenges and breakthroughs.Read More
In this exclusive interview, Guitar Center Product Manager for Private Brands, Live Sound, Amps and Effects Patrick OāConnor reveals how Harbingerāas a Guitar Center brandāis able to compile direct customer feedback to help the in-house design team devise savvy and intuitive features to address and surpass the needs of gigging musicians and DJs.Read More
In this exclusive interview, Santiago goes all tone geek on developing accurate models, his passion for sound and his role as UAās āGrumpy Analog Guy."Read More
We caught up with the Lamb of God guitarist just before he stepped on stage at our flagship Hollywood store to discuss the new MESA/Boogie Mark VIIRead More
The legendary keyboardist divulges his commitment to expressive strategies, physical modeling and other technologies that impact and expand the creativity of keyboard playersRead More
Taylor Gordon, AKA The Pocket Queen, shares her advice for other drummers, talks about how to stay in the groove and digs into her new signature Vater sticks.Read More
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