Group Black launched with big ambitions to send ad money to Black-owned media. Insiders question why much of the revenue didn't materialize.
Google has admitted defeat by abandoning its plan to eliminate cookies. But the ad industry should wait before popping the Champagne.
Some in the ad industry wonder whether Google still intends to effectively deprecate cookies, this time under the veil of consumer choice.
BeReal is facing a user mutiny after its new owner brought ads to the app
Users have voiced complaints about the quality, amount, and the repetitiveness of ads they're now being shown on BeReal.
Outbrain is closing in on a deal to merge with Altice-owned adtech company Teads
European telecoms giant Altice has been looking to divest Teads to help pare down its substantial debt load.
Ad giant Omnicom lifts the lid on its new generative AI platform ArtBotAI, which it says improves ad performance by 40%
ArtBotAI uses Omnicom's large language models, created through partnerships with the likes of Microsoft, OpenAI, Google, Getty, Adobe, and Amazon.
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Google's ambitious plan to replace tracking cookies is going from bad to worse
There's a growing consensus within the advertising industry that Google's Privacy Sandbox technologies could break digital advertising.
Twitch's CEO explains why he thinks AI will be a 'boon' for livestreaming creators
Twitch CEO Dan Clancy is a former NASA engineer with a Ph.D. in artificial intelligence. He discussed how the tech is impacting livestreaming.
"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp
Intuit Mailchimp CMO Michelle Taite describes the advice she was given to adapt to the constantly changing field of marketing at the Cannes Lions 2024 International Festival of Creativity.
Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"
Esi Eggleston Bracey of Unilever describes her CMO role as the "Change Management Officer," focusing on transforming the entire ecosystem to drive growth and innovation at the Cannes Lions 2024 International Festival of Creativity.
CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis
The Female Quotient founder and CEO Shelley Zalis talks about the importance of language and collective voice in marketing. Zalis was interviewed at the Cannes Lions 2024 International Festival of Creativity.
Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.
AI is transforming Bose by accelerating speed, improving consumer experiences, and achieving unparalleled scale, says CMO Jim Mollica. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare
Marketing is dynamic and constantly changing, so networking with a CMO peer group is key to keeping up, says Claudine Patel, CMO of Sanofi Consumer Healthcare. Patel was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu
Reckitt's chief marketing, sustainability, and corporate affairs officer Fabrice Beaulieau explains how generative AI, building on the tech's data insights foundation, will change marketing. He was interviewed at the Cannes Lions 2024 International Festival of Creativity.
Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer
State Farm's Kristyn Cook, who is the company's chief agency, sales, and marketing officer, explains how "Jake from State Farm" embodies the company's mission at the Cannes Lions 2024 International Festival of Creativity.
New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America
Gabrielle Wesley, CMO of Mars Wrigley North America, discusses why product innovation is so difficult and the lessons she learned when facing tough competition. Wesley was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
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Chime CMO Vineet Mehra says CMOs have to stay current with all the tools at their disposal, and focus on their future customers
Chime CMO Vineet Mehra describes how brands can attract customers of the future by staying curious and experimenting. Mehra was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results
Alex Schultz, Meta's CMO and VP of analytics, says marketing leaders need to look beyond the hype for where AI will lead. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
SAP's CMO Julia White learned early in her career about the challenge of leading teams through change, and earning respect by owning up to mistakes
SAP's CMO Julia White recalls a lesson learned earlier in her career — on leading teams through change, and owning up to mistakes. She was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz
Volkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT is also being integrated into the company's vehicles. Franz was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood He spoke to Business Insider at the Cannes Lions 2024 International Festival of Creativity.