Adam Rogers

Adam Rogers is a senior tech correspondent at Business Insider, covering science, technology, and our weird future. He reports on how technology changes the way we live.

Adam has written about how America can get back to building big, important infrastructure, and on the ways so-called artificial intelligence might improve literary criticism. He has also written about strange interactions between technology and the natural world, such as the possible influence of brain parasites on start-up culture and how a likely manufacturing error resulted in LED streetlights turning purple in cities across North America.

Prior to joining Insider, Adam was a longtime editor and writer at Wired, working on longform features with stints running the magazine's National Magazine Award-winning front-of-book sections and the digital side's science desk. He wrote one of the most-read stories on the internet, explaining the science of why some people saw a dress in a photograph as blue and others saw it as white. Adam covered the beginning of the Star Wars and Marvel cinematic multiverses, and his feature on a mysterious fungus that only grows on whisky warehouses won the 2011 AAAS/Kavli science journalism award — and led to Adam's 2014 New York Times bestseller Proof: The Science of Booze. Proof was also named a Best Science Book of 2014 by Amazon, Wired, the Guardian, and NBC, won the 2014 Gourmand Award for Best Spirits Book in the United States, and was a finalist for the 2015 PEN/E.O. Wilson Literary Science Writing Award. Adam is also the author of the 2021 book Full Spectrum: How the Science of Color Made Us Modern.

Before Wired, Adam was a Knight Science Journalism Fellow at the Massachusetts Institute of Technology, and a science and technology reporter at Newsweek — where he covered the rise of the World Wide Web and the 2000 presidential campaign.

Adam has given keynotes or been a panelist at multiple conferences and events — including moderating a Doctor Who panel in Hall H at San Diego Comic-Con. (It's possible Adam is the only journalist who has attended both SDCC and the White House Correspondents Dinner.) He has appeared on radio and television shows including Fresh Air and the Today Show, and was a writer and host of the television show Wired Science.