Parmy Olson, Columnist

Zuckerberg’s Free AI Is a Clever Form of Bait

Meta is freely sharing an AI model it spent billions on, but probably not just to stick it to ChatGPT. 

Mark Zuckerberg, chief executive officer of Meta Platforms Inc.

Photographer: SeongJoon Cho/Bloomberg (2024)

There’s a persistent mystery about Mark Zuckerberg, and it’s not the one about his new chain necklace. The chief executive officer of Meta Platforms Inc. has spent billions of dollars building powerful artificial intelligence models and is giving that technology away for free. Why?

Zuckerberg recently argued that “open sourcing” LLaMA, his AI model for training chatbots, prevents power from being concentrated in a single company.1