To Travel Smarter This Summer, Meet the Better Travel Bureau
Our new monthly column shows why prioritizing people and the planet is good business.
Hi, Pursuits readers, it’s Lily Girma here, your travel correspondent bringing you industry news and destination updates. Yesterday, we published the first edition of my new column, the Better Travel Bureau, on the business of conscious tourism.
Here’s the plan: to zero in on the ways that a fast-growing, essential industry is racing to course-correct and do better by the guests and destinations it serves.