Google Ad Tech Class Action Gets Go Ahead From London Judges
- Damages in lawsuit could reach £13.6 billion, claimants say
- Google says it’ll oppose the competition case “vigorously”
Google’s powerful ad tech business has borne the brunt of regulator scrutiny in recent years.
Photographer: David Gray/BloombergA class action lawsuit against Google, potentially seeking billions of pounds in damages, can proceed in the UK over allegations the US giant abused its dominance in digital advertising.
The UK’s Competition Appeal Tribunal unanimously allowed the collective proceedings against the firm, in a suit filed by lawyers representing thousands of businesses, to move forward on Wednesday.