LVMH to Sponsor Paris Olympics in a First for Luxury Group
- Vuitton owner to invest €150 million, play role in design
- Air France clinches sponsorship deal with eye on customers
LVMH agreed to become a premium sponsor of the 2024 Summer Olympics in Paris in the first deal of its kind for the luxury conglomerate as corporate France packs its financial muscle into the games.
The owner of Louis Vuitton is pouring €150 million ($166 million) into the Olympic and Paralympic games, the biggest sponsorship commitment of any company, according to people familiar with the matter who declined to be named.