Selena Gomez Sells $70 Million of Blush a Year as Brand Booms

The actress introduced Rare Beauty in North America in 2020, and it has since expanded to three dozen countries. 

Selena Gomez introduced Rare Beauty in September 2020 at Sephora.

Source: Rare Beauty

Selena Gomez keeps beating the odds.

The 30-year-old has avoided the potential pitfalls of child stardom to become an even bigger celebrity as an adult with a career that’s spanned nine top-10 pop hits; more than two-dozen platinum or gold singles; and starring in Hulu’s hit series Only Murders in the Building.