Conference Agenda

BRAND, CREATIVITY, AND MEDIA

DATA, TECHNOLOGY, AND MEASUREMENT

TALENT AND MARKETING ORGANIZATION

INCLUSIVE AND SUSTAINABLE MARKETING

Influencer and Digital & Social Committee
This session is open for all Client-Side Marketers as well as Platinum and Gold ANA members. Click here for more information.

ANA Marketing Capabilities Council
This session is only open to active members of this committee.

AI/MarTech Committee Meeting
This session is open to client-side marketers only. Click here for more information.

Advertising Financial Management Committee
This session is open to client-side marketers only. Click here for more information.

B2B Marketing Committee
This session is open to client-side marketers only.

In-House Agency Committee
This session is open to client-side marketers only. Click here for more information.

Sustainability Committee
This session is open for all in-person attendees. Click here for more information.

SeeHer in Sports
This session is open for all in-person attendees.

Media, Measurement and Leadership Council
This session is only open to active members of this committee.

The Joint Data Analytics & Measurement Committee
This session is open to all ANA members. Click here for more information.

Private luncheon for Growth Council delegates and ANA Board of Directors

Join us for a round of golf! Tee off amidst stunnning scenery and friendly competition. Whether you're a seasoned golfer or a novice, our tournament offers a chance to network, enjoy the outdoors and experience the thrill of the game. Register now to secure your spot on the green!
(Lunch available for players on the course at 12pm)

Welcome to our inaugural Pickleball Tournament! Get ready for intense matches, strategic plays and contagious excitement. From seasoned pros to eager newcomers, there's a division for everyone. With multiple courts in action, the energy is electric as players compete for victory! Sign up early - this event will definitely sell out!
(Lunch available for players on the court at 12pm)

KICKOFF SESSION A1

KICKOFF SESSION A2

KICKOFF SESSION A3

KICKOFF SESSION A4

REPEAT KICKOFF SESSION A1

REPEAT KICKOFF SESSION A2

REPEAT KICKOFF SESSION A3

REPEAT KICKOFF SESSION A4

OPENING REMARKS

OUR NEXT DISRUPTION OF BRAND BUILDING

Sessions details to be announced

Marc S. Pritchard

Chief Brand Officer The Procter & Gamble Company

NETFLIX AT THE EPICENTER OF CULTURE

For the world’s largest streaming services company and one of the most culturally influential, Netflix is at the center of culture drives growth and impact.  The influence is activated and expressed in 190 countries around the world. As the company expands into sports, gaming, and events, hear how the brand’s ongoing leadership position in the cultural firmament, creating fan-driven experiences, and supporting its massive slate of creators and content, continue to put them in a position of consistent growth and innovation. 

Marian Lee

Chief Marketing Officer Netflix

SESSION 3

Sessions details to be announced

Kellyn Smith Kenny

Chief Marketing & Growth Officer AT&T

L’OREAL: PIONEERING A NEW STANDARD FOR CONSUMER EXPERIENCE

Sessions details to be announced

Asmita Dubey

Chief Digital and Marketing Officer L’Oréal Groupe

SESSION 5

Sessions details to be announced

Antonio Lucio

Chief Marketing and Corporate Affairs Officer HP, Inc.

COMPLEXITY AT THE SPEED OF CHANGE

For this 218-year-old company, the brand growth challenge is build upon the foundations while seizing opportune moments with flexibility to move at the speed of culture. As marketing must "deliver the tried and true plus the new," this organization has fundamentally redefined marketing and the marketing organization under Diana’s leadership allowing for effectiveness, efficiency, collaboration, and integration. This session will uncover the marketing giant’s rebirth story and the importance of trust and empowerment that are essential to success.

Diana Haussling

Senior Vice President - General Manager, Consumer Experience & Growth Colgate-Palmolive Company

SESSION 7

Sessions details to be announced

Remi Kent

Chief Marketing Officer Progressive Insurance

OPENING REMARKS

MAKING MARKETING MORE HUMAN THROUGH AI

This session will unveil how AI is making marketing more “human” and deepening customer relationships.  Additionally, AI-driven personalization, predictive analytics, automated content creation, dynamic pricing, and enhanced customer engagement have and will change the trajectory of marketing forever.  This session will outline critical steps to stay competitive in the AI-driven landscape and will share insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.

Shelly Palmer

Chief Executive Officer The Palmer Group

SESSION 9

AI Panel

Panel moderator: Shelly Palmer

Chief Executive Officer The Palmer Group

SESSION 10

Sessions details to be announced

Gulen Bengi

Global Chief Growth Officer Mars Snacking & Lead Chief Marketing Officer Mars, Inc.

SESSION 11

Sessions details to be announced

Mark Penn

Chairman and CEO The Stagwell Group

BRAND AND CREATIVITY PANEL

Sessions details to be announced

Doug Martin

Chief Brand & Disruptive Growth Officer General Mills

CUSTOMER EXPERIENCE & LOYALTY AT THE HEART OF GROWTH

Over the last several years, Marriott has moved well beyond its hotel roots, extending into yachts, villas and retail products.  The Marriott Bonvoy loyalty program, now over 200 million members strong, has always been a huge growth driver for the company such as offering Marriott loyalists a chance to attend Taylor Swift’s Eras Tour and the Marriott launch in Fortnite. Such efforts have helped Bonvoy reach 200 million members.  In this session, learn how future-focused customer experience and loyalty continue to drive growth and impact for the Marriott brand.

Peggy Roe

Executive Vice President, Chief Customer Officer Marriott International

SESSION 14

Session details to be announced

William White

Chief Marketing Officer Walmart, Inc.

SESSION 15

Sessions details to be announced

Sumit Virmani

EVP and Global Chief Marketing Officer Infosys

UNLOCK BILLIONS IN PROGRAMMATIC MEDIA EFFICIENCY

The ANA 2023 programmatic media transparency study found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer and offered recommendations to make programmatic media investment work harder. In 2024, ANA’s work on programmatic media has continued with its Programmatic Media Transparency Benchmark, which has demonstrated that the industry is making progress. For example, in the new benchmark, only 4 percent of spend is with Made for Advertising websites, versus the 15 percent in the original study. This session will offer actionable recommendations to marketers to unlock billions in programmatic media efficiency.

Bill Duggan

Group EVP ANA

PREPARING FOR THE AI ERA – WHAT IT MEANS FOR YOUR COMPANY, YOUR BRAND, AND YOUR TEAM

Artificial Intelligence is increasingly described as an asymmetrical multi-generational shift that promises to rewire how corporations operate and how society functions at large. In this insightful dialogue, Shiv Singh, an accomplished CMO, author, and board member, will present a structured and pragmatic roadmap for tapping into the potential of artificial intelligence in business, with an emphasis on its potential to revitalize the marketing function while avoiding some of the inherent risks of this unique technology. This framework, which draws from his upcoming book on Marketing with AI and includes best-in-class examples, aims to simplify and provide clarity on the somewhat daunting prospect of navigating the AI-driven landscape that lies ahead.

Shiv Singh

Co-Founder AI Trailblazers

HEAR HOW TODAY’S MARTECH LEADERS ARE TACKLING THE BIGGEST CHALLENGES AND DRIVING INNOVATION IN THE MODERN MARKETING ENVIRONMENT

This panel will explore the critical challenges that are consuming the attention of marketing technology & operations leaders today, including rapidly increasing market complexity, talent shortages, data privacy laws, and tightening budgets.  They will share the strategies they are using to overcome these challenges in order to get the most value and performance from their MarTech stacks, and they will discuss the opportunities and innovations they are pursuing to take their MarTech games to the next level, such as generative AI, composable architectures and evolving data operations capabilities.  Attendees will gain the key insights they need to conquer these challenges and to up their own MarTech games.

Moderator: John Hardy

SVP, MarTech ANA

CROSS-MEDIA MEASUREMENT INITIATIVE REACHES NEW MILESTONES

The ANA recently announced significant progress in moving the Cross-Media Measurement (CMM) initiative to the next phase of bringing a scaled solution to the U.S. It is estimated the endeavor will eliminate fifty billion dollars in waste due to excess frequency over a 3-year period and deliver improved media productivity and an elevated ad experience for audiences through transparent measurement. Our expert panel will share an update on the groundbreaking progress this initiative has made over the past 9 months, where we are heading, and how the best and brightest minds in the industry are joining forces to operationalize a cross-media measurement solution in the U.S.

Bill Tucker

Group Executive Vice President ANA

THE RMN OPPORTUNITY

Retail media is now the fasting growing ad channel, and will soon represent nearly 1 in every 3 dollars spent on digital advertising. Wow! Retail media networks offer a treasure trove of rich first-party data and have been embraced by marketers – initially as a cost of doing business with their established retail partners, then as an effective and proven driver of sales, and more recently as potential “full-funnel” solutions (i.e., to drive awareness and consideration as well as conversion). But there are challenges – particularly with measurement. This session will discuss the rise of retail media networks and how marketers are addressing the measurement challenges. 

Jason Trubowitz

SVP ANA

OPENING REMARKS

SESSION 16

SESSION 17

Session details to be announced

Aron North

Chief Marketing Officer Mint Mobile

SESSION 18

SESSION 19

SESSION 20

CLOSING REMARKS