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Powerful: Building a Culture of Freedom and Responsibility Kindle Edition


Named by The Washington Post as one of the 11 Leadership Books to Read in 2018

When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book,
Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley.

McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don’t fit the company’s emerging needs, and motivating with challenging work, not promises, perks, and bonus plans. McCord argues that the old standbys of corporate HR—annual performance reviews, retention plans, employee empowerment and engagement programs—often end up being a colossal waste of time and resources. Her road-tested advice, offered with humor and irreverence, provides readers a different path for creating a culture of high performance and profitability.

Powerful will change how you think about work and the way a business should be run.

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Editorial Reviews

Review

“Patty McCord’s compelling account of the culture that made Netflix succeed should be required reading for everyone who wants their business to thrive in the 21st century. A natural-born storyteller, McCord shows us how the Netflix ‘methodology’ of radical honesty, debating everything and relentlessly focusing on the future can set us up to win in the 21st century. With Powerful, McCord challenges, entertains, and inspires as she sets out how we can bring out the best in ourselves and others.” ― Arianna Huffington, founder and CEO of Thrive Global

“Magical! An enlightening ride through young companies bucking orthodoxy.” ―
Reed Hastings, CEO, Netflix

“Drawing on her decades of experience building high-performance professional environments, Patty McCord has given us a valuable playbook for designing workplaces where colleagues thrive. Anyone interested in building and strengthening talent will find
Powerful a useful resource to create professional cultures anchored in mutual respect, empathy, and creativity.” ― Laurene Powell Jobs, founder and president of Emerson Collective

“If your company is pursuing greatness and comfortable with the idea of embracing change, this book is a must-read. It’s as simple as that. Patty McCord articulates what many leaders need to hear, then teaches you how to implement it.” ―
Neil Blumenthal and Dave Gilboa, co-founders and co-CEOs of Warby Parker

About the Author

Patty McCord served as chief talent officer of Netflix for fourteen years and helped create the Netflix Culture Deck. Since it was first posted on the web, the Culture Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it "may be the most important document ever to come out of Silicon Valley."

Patty participated in IPOs at Netflix and, before that, Pure Atria Software. A veteran of Sun Microsystems, Borland, and Seagate Technologies, she has also worked with small start-ups. Her background includes staffing, diversity, communications, and international human resources positions.

Currently, Patty coaches and advises a small group of companies and entrepreneurs on culture and leadership. She also speaks to groups and teams around the world.

Patty's book
Powerful: Building a Culture of Freedom and Responsibility will be published in January of 2018.

Product details

  • ASIN ‏ : ‎ B077Y4WVPT
  • Publisher ‏ : ‎ Silicon Guild (January 9, 2018)
  • Publication date ‏ : ‎ January 9, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 807 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 155 pages
  • Customer Reviews:

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
1,749 global ratings

Customers say

Customers find the book fantastic for managers, leaders, and HR people. They also appreciate the well-written, amazing, and inspiring content. Readers describe the book as fast, funny, and real-life.

AI-generated from the text of customer reviews

51 customers mention "Value"47 positive4 negative

Customers find the book a fantastic read for managers, leaders, CEOs, HR people, and anyone at any company. They say it provides great insight and ideas, useful advice, and inspiring ideas. Readers also say it's great for companies in transition.

"...what the 5 big challenges are the company is faced with, encouraging a practice of constant, respectful, radical honesty and feedback, understanding..." Read more

"...This book is an accessible, very practical guide to managing staff at every level, based on insights from only one, very unique company – Netflix...." Read more

"...A Culture of Freedom and Responsibility by Patty McCord is a great business book...." Read more

"Great book recommend read for anyone in the business space" Read more

27 customers mention "Writing quality"27 positive0 negative

Customers find the writing quality of the book well written, compelling, and brutally honest. They also describe it as pleasantly irreverent and fast to read.

"...Powerful is beautifully written and Patty has an engaging, irreverent style...." Read more

"...McCord's writing is powerful because she is upfront about taking only what works from Netflix to other organizations and encouraging folks to..." Read more

"...That depends.If you’re looking for a passionate, pleasantly irreverent, contrarian perspective on building a high performance team, then..." Read more

"...It is well written, easy to read. It is a brutal look at the corporate set up and world, but it is needed...." Read more

5 customers mention "Cultural aspects"5 positive0 negative

Customers find the book great on Netflix culture.

"A very good description of Netflix culture. The improvement areas for the author are how to tell a vivid story." Read more

"Great insight into Netflix’s culture, how to build better company culture, and recruit the best talent to your company. Well written and engaging." Read more

"Great book on Netflix culture..." Read more

"Great book about culture..." Read more

Some minor dents if you're sensitive about that.
4 Stars
Some minor dents if you're sensitive about that.
The book came with some minor dents in the paper cover of the hardbound, but nothing too serious and personally, doesn't matter a lot. I had it covered in plastic shortly after receiving it.
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Top reviews from the United States

Reviewed in the United States on January 12, 2018
The foundation of a great business book is a great story and boy does Patty McCord have a great story. She joined Netflix right at the start, carpooled into work with the CEO each day and spent 14 years pioneering a radically performance focused HR approach. What makes her journey especially exciting and valuable is that her experience at Netflix isn’t just a reaction to the unique circumstances Netflix was in - pioneering a new market and a new technology- its the fact that McCord and CEO Reed Hastings set out from the start to build a company based on a different approach to people. So this isn’t the Netflix story told from a people and HR perspective, the Netflix story was always going to be told from a people and HR perspective, that’s what makes what happened at Netflix so valuable as a case study for everyone else.

McCord and Hastings had worked together before and had noticed that as companies grow and startups become scale ups, something bad happens. The talent density tends to drop. The ratio of super top high performers becomes less. It’s something I’ve personally seen and heard of a hundred times. It’s what is behind the constant warnings to entrepreneurs “Watch your culture as you grow”. These warnings are made with good intention, but they are ultimately useless as they come with no guidance as to what to do, how to “watch your culture” and what practically to do to keep that fast growing, autonomous startup mindset as you grow to hundreds or thousands of employees. Powerful is that guidance, it’s the manual.

With several decades of work in the Valley, Patty has developed a love for working with software engineers and that influence means she applies a product manager’s approach to HR. She has a goal of operating with minimal process and constantly tests eliminating procedures. But she does this in an agile way, like a good product manager would. She sets a low bar for people process innovation - “Is it safe to test?”, rather than “will this work”. If it is safe let’s change the process (commonly “lets remove the process) and see. If it turns out he policy was needed just re-instate it.

There are some things in the book that can only work in the Valley, in that unique place where VC cash at times is plentiful and the oversupply of jobs to talent distorts things like no where else on Earth. It’s easy to focus on these things, like “constantly ask your staff to interview elsewhere and see what they are worth” and dismiss the book as not practical to your situation or industry. But that would be a tragedy because the vast majority of the learnings and advice in this book are applicable to so many businesses and organisations.

The new employee college, teaching every single person how to read the P&L, tacking everyone how the company makes money, teaching everyone the key projects and key performance indicators for each department, communicating to everyone constantly what the 5 big challenges are the company is faced with, encouraging a practice of constant, respectful, radical honesty and feedback, understanding that great jobs are challenging jobs where great things get done, accepting that perks and food are at best peripheral decoration and the core thing you need at work is amazing people to work with and a great challenge to overcome - these are the central tenants of Powerful and they are applicable to any business, anywhere.

Powerful is beautifully written and Patty has an engaging, irreverent style. I flipped between the Kindle version and the audio book and can heartedly recommend both, sometimes its great to hear Patty’s voice and emphasis in the material.

Powerful is a fantastic read for managers, leaders, CEO’s, HR people - anyone at any level who cares about business and people and wants to help the people they work with do their best work.
10 people found this helpful
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Reviewed in the United States on January 30, 2018
Netflix is one of the world’s greatest companies. They didn’t become a great company because they have a great strategy. Let’s be clear about this: strategy never made any company great. They are a great company because the have a sound strategy AND a superb people management system. This book is a description of that system by the Human Resource executive, Patty McCord, who to helped create it.
McCord writes: “…we found that inculcating a core set of behaviours in people, then giving them the latitude to practice those behaviours—well, actually, demanding that they practice them—makes teams astonishingly energized and proactive.” To transform a culture in a team or the whole company, isn’t achieved by formulating a set of values and principles. It is only achieved when the behaviours you desire become consistent practice.
This book describes the eight practices below:
1. The greatest motivation is contributing to success
2. Every single employee should understand the business
3. Practice radical honesty
4. Debate vigorously
5. Build the company now that you want to be in the future
6. Have the right person in every single position
7. Pay people what they are worth to you
8. Perfect parting well with non-performing staff or staff who are no longer required, and be a great reference company to have worked at.
I will touch on only three.
The first principle is that motivation flows from being a contributor to success, not from incentives and perks. Talented people who are adult in their behaviour, want nothing more than to be challenged. This requires that you employ talented people and then explain to them, clearly and continuously, what exactly you expect from them.
The common alternative is to create policies and procedures as a substitute for explaining clearly and continuously. The weakness of this approach is that the manual cannot anticipate the ongoing changes that are inevitably required.
Netflix was changing too fast to be able to follow a policies and procedures manual. The company had to have a flat management which allows for speed in execution. This became clear when they had to retrench, and many middle managers were included. The result of removing a layer of management was a quickening of response times Netflix had not anticipated.
As the fortunes of the company improved and it grew, the challenge became how to sustain the creative spirit and extraordinary level of performance the teams had been demonstrating. This stimulated McCord to ask: “What if people in marketing and finance and my own group, human resources, were allowed to unleash their full powers?”
Netflix began by trusting people to be responsible with their time, got rid of their expense and travel policy, and in place simply demanded that employees use good judgment about how they spend the company’s money. The company lawyers warned it would be a disaster, but what emerged was that people didn’t abuse the freedom. “We saw that we could treat people like adults,” and that the staff wanted this. Netflix then experimented with every possible way to liberate teams from unnecessary rules and approvals.
This approach required management to appreciate that their most important job is to focus on building superb teams. The best achieving teams were those where all members understood the ultimate goal of their work and were freed to creatively solve the problem of how to get there.
Netflix was able to prove to itself that operating with the leanest possible set of policies, procedures, rules, and approvals, releases speed and agility.
This led to the second principle that every single employee should understand the business.
What is required in the absence of rules, processes, approvals, bureaucracy, and permissions, is clear, continuous communication about the context of the work to be done. It is an ongoing discussion about where we are, and what we’re trying to accomplish.
In Netflix’s case they were changing from a system where you paid per rental of a movie which was mailed to you, to a subscription model where you paid in advance for future benefits. This change had profound operational implications. Too many companies when faced with new and difficult challenges “invested so much in training programs of all sorts and spent so much time and effort to incentivize and measure performance, but they’ve failed to actually explain to all of their employees how their business runs,” McCord observes.
Ask yourself these questions: Do your staff appreciate the most pressing issues facing the business? How much do you think they know about how their work contributes to the bottom line?
If your instinctive response is that if you tried to explain, they would not understand, McCord advises: “The rule I would give them was this: explain it as though you’re explaining to your mother.” After all, if your staff aren’t informed by you, there is a good chance they’ll be misinformed by others.
Communication between management and employees should flow in both directions. The more you actively encourage questions and suggestions, the more your people, at all levels, will offer ideas and insights that will amaze you.
And the job of communicating is never done.
To achieve all of the issues above, you have to have a focus on principle 6 - the right person in every single position.
Netflix relied on the talent-management philosophy that “the responsibility for hiring great people, and for determining whether someone should move on, rested primarily with managers,” not on HR. HR is only an assistant in this process.
They also required the deceptively difficult task of hiring a person who would be a great fit for the position (at whatever level,) and not just adequate. Building a great team is the managers’ most important job.
“True and abiding happiness in work comes from being deeply engaged in solving a problem with talented people you know are also deeply engaged in solving it, and from knowing that the customer loves the product or service you all have worked so hard to make,” McCord explains. Money alone doesn’t buy love.
This book is an accessible, very practical guide to managing staff at every level, based on insights from only one, very unique company – Netflix. However, it provides a valuable source of thought provoking ideas that you can easily adapt to your own circumstances.
Readability Light -+--- Serious
Insights High --+-- Low
Practical High +---- Low

*Ian Mann of Gateways consults internationally on leadership and strategy, and is the author of the recently released ‘Executive Update.
51 people found this helpful
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Top reviews from other countries

André Ferraz da Costa
5.0 out of 5 stars Disrupção no's Talentos Humanos
Reviewed in Brazil on November 3, 2019
Na minha de Organização Exponencial e Reinventando as Organizações, esse é um livro indispensável para o gestor do século XXI, independente se trabalha em uma startup ou não. O modelo Netflix de gestão de pessoas é validado e pode ser adaptado em várias esferas.
MIGUEL ANGEL TORRES AVILA
5.0 out of 5 stars Valiosísimo
Reviewed in Mexico on May 20, 2019
Dirijo una pequeña empresa de desarrollo de software, estamos creciendo. Este libro llegó a mis manos en el momento indicado. Es muy interesante conocer el punto de vista de alguien que estuvo dentro de una de las empresas más emblemáticas de los últimos 10 años. Para mí no tiene desperdicio todo el contenido del libro, obviamente hay que ser capaces de distinguir los momentos en que se pueden aplicar sus recomendaciones, conocer el estado actual de la empresa por que no todo es para todos. Es una ventana para entender por qué Netflix es lo que es.
One person found this helpful
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Tapasya
5.0 out of 5 stars Crisp and clear
Reviewed in India on October 1, 2020
Refreshing view on how to build team, culture and the business. Lot of things will be different and difficult to follow as they question the traditional way
Sam
5.0 out of 5 stars Tres intéressant
Reviewed in France on April 10, 2020
Le livre à lire pour comprendre la culture de Netflix !
Facile et rapide, de bonnes idées à piocher.
Paul Nazareth
5.0 out of 5 stars One of the most human approaches to HR I've ever read
Reviewed in Canada on October 3, 2018
This is a must-read book for executives, managers and leaders. Frankly, I'm not an HR professional so I don't know how this will be taken by professionals in that sector. But as a manager for now a decade I can tell you this is the most refreshing and hope-filled read on this topic I've ever laid eyes on.

What is so groundbreaking about this book?

Bottom line, real professionals want to do good work. Purpose over perks.

What people want most is autonomy, clarity, focus, responsibility. We aren't a "family", stop saying that - we are a team, tell us what that means to you, our leader.

There are no more lifers in an "agile" business world, we are project focused and retention is a false indicator of a healthy organization.

Companies never cared about your career, so why even pretend that's an HR function?

Performance reviews and decades-old systems are toxic productivity/morale killers.

This book breaks down the culture, questions, structure and has so many practical really actionable ways you as a manager, executive, leader or yes, HR professional can refresh the way you and your teams work - today.

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