Connected TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service. That’s a big problem for everybody, especially smaller-to-midsize brands with limited budgets. Thankfully, new changes are helping CTV campaigns deliver consumers, not impressions—and impacting how advertisers use every solution in their marketing mix.
Get insights into the current state of CTV ad targeting—including the latest developments in AI’s role—from Lauren Reedy, solutions architect at MNTN. You’ll find out:
- How CTV can boost performance across all of your ad channels
- The benefits of its continued digital evolution
- The strategies you need to find, reach and convert your next life-long customers
See all upcoming ADWEEK webinars.
SPONSORED BY 
Speakers
Lauren Reedy
Solutions Architect, MNTN
