The Future of Event Marketing

Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success. New research from the CMO Council, in association with Cvent, identifies the best practices brands need to put in place for next-gen events, based on an exclusive survey of 150 global marketing leaders.

Get exclusive insights from the research, including how to optimize this critical marketing channel, from Cvent. You’ll find out:

•  Areas where marketing leaders lack confidence in their event programs
•  Actions to take to close that confidence gap
•  How technology is helping leaders, and their teams, find success

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Speakers

Mike Dietrich

VP of Product Marketing, Cvent

Carisa Bartelt

Manager, Industry Marketing, Cvent

Mike Dietrich

VP of Product Marketing, Cvent

Mike is responsible for marketing Cvent’s event and hospitality cloud portfolios. His 25+ years of industry experience includes working for the nation’s largest event technology, education technology, broadcast media and telecommunications companies.

Carisa Bartelt

Manager, Industry Marketing, Cvent

Carisa is a dynamic and passionate marketer who values storytelling, brand-building and improving the customer experience. She specializes in event marketing and demand gen tactics that drive business growth, brand affinity and customer advocacy.