Make Your Brand Part of the (Actual) Conversation

Being a part of the conversation around trending topics and major cultural moments is easier said than done for brands. The key? Creating ads people want to share, not just see. Conversational media, like ads found on GIPHY, are shared across messaging platforms and beyond, and can transcend the typical ad experience of watching or skipping.

Discover how to use conversational media to maximize your brand’s impact during the upcoming sale and holiday season. You’ll find out:

• Insights from GIPHY to help you unlock tentpole-specific strategies for your brand
• How to boost reach and engagement with moments-driven takeovers
• Best practices to help you master conversational media

See all upcoming ADWEEK webinars.

SPONSORED BY

Speakers

Alix McAlpine

VP of Revenue, GIPHY

Meg Lewis

Senior Director of Social / Head of Newsroom, GIPHY

Alix McAlpine

VP of Revenue, GIPHY

Alix leads GIPHY’s revenue efforts. She previously served as director of international creative at BuzzFeed, where she oversaw the development of branded distributed content offerings.

Meg Lewis

Senior Director of Social / Head of Newsroom, GIPHY

Meg oversees GIPHY’s social voice, real-time content strategy and everything in-between, from influencer engagement to major product and company launches. Prior to GIPHY, she managed social media for brands including BRAVO and Bobbi Brown Cosmetics.