SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access
The companies have for the first time confirmed the existence of these new fee structures to ADWEEK.
The Privacy Sandbox Has Always Been a Farce
Why exactly couldn’t the world’s fourth most valuable company get this right?
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Google’s decision to keep cookies around will still have an uneven impact across the industry.
Exclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
EXCLUSIVE: Buyers accuse Paramount-owned FAST platform of tricking their algorithms into spending too much.
Google’s Cookie-less Future Is Probably Not Happening
After 4 years and 3 delays, the tech giant will keep passing cookies as it charts a new path for privacy.
Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
Alliant joins several other data businesses and adtech firms pursuing M&A activity in recent months.
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
The mood has shifted from a few years ago, summed up by the sentiment that what got us here
Adtech’s 3 Main Gripes With Google’s Privacy Sandbox
Four adtech firms and the IAB Tech Lab published reports in the past two weeks on how Privacy Sandbox works. We break them down.
Why Oracle Advertising Is Really Shutting Down
Let's deconstruct the core capabilities brands used with Oracle Advertising, as compared to those use cases in a modern data stack.
Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Customer segments data business Claritas is the latest company to take advantage of a more active adtech M&A market.
Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
Experts have long said there are too many sell-side adtech companies.
Exclusive: Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
20 of Yahoo’s advertisers participated in tests for Yahoo Creative.
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
SSPs are an area of adtech that has been plagued by a lack of differentiation.
DoubleVerify Wants to Teach the Industry About MFA
At the Cannes Lions Festival, DoubleVerify announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising sites, [...]
Meta Unveils Threads API and New AI Tools at Cannes
GenAI chatbot and paid ads come to Messenger.
3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing
At ADWEEK House @ Cannes, Ulta Beauty, Autodesk and VidMob on why humans matter.
